Paid Media Manager, B2B Demand Gen

Why Join Guardian Life?

Join Guardian Life, a premier mutual insurance company with over 160 years of protecting American families and businesses. As a leader in the insurance industry, Guardian Life offers unparalleled opportunities for career growth in a collaborative, innovative environment. Our New York headquarters is at the heart of the financial district, providing you with access to top-tier resources, mentorship from industry experts, and a culture that values work-life balance and professional development. Be part of a team driving B2B demand generation through cutting-edge paid media strategies. At Guardian, you'll contribute to meaningful work that aligns marketing excellence with business growth, all while enjoying comprehensive benefits and a competitive salary range of $103,450 - $169,960 annually.

Role Description

As the Paid Media Manager, B2B Demand Gen at Guardian Life, you will spearhead sophisticated B2B paid media campaigns designed to drive demand generation and achieve key business objectives. This pivotal role involves leading end-to-end Account-Based Marketing (ABM) digital campaigns, managing advertising operations, and delivering insightful reporting. You will oversee multi-channel media strategies across platforms like Google Campaign Manager, Meta Ad Manager, and LinkedIn Campaign Manager. Hands-on expertise is essential for strategy development, campaign setup, targeting, optimization, and measurement. As a recognized paid media thought leader, you will present data-driven insights to stakeholders and marketing executives during monthly reviews, ensuring campaigns maximize ROI and align with Guardian's growth goals in the competitive insurance sector.

Detailed Responsibilities

• Lead strategy, execution, and implementation of ABM paid media campaigns using social platforms (Facebook & LinkedIn), programmatic tools (Addaptive B2B, Demandbase), and analytics (Google Campaign Manager, Google Analytics).
• Handle hands-on setup of complex, multi-audience campaigns, including creative uploads, company targeting, tracking, tagging, A/B testing, and optimizations; oversee data aggregation in dashboards.
• Collaborate with creative teams on asset development, specs, and delivery; partner with Integrated Marketing for full-funnel strategies; work with Insights teams for data accuracy and monthly reporting; mentor Guardian India digital colleagues.
• Measure success via KPIs, present insights and recommendations in monthly stakeholder meetings, link campaigns to business goals, and develop compelling analytics reports with optimization strategies.
• Optimize media investments using data and best practices to maximize ROI across channels.
• Develop annual ABM strategies aligned with budgets, business needs, and KPIs; present to senior marketing leaders.
• Conduct market research on trends, audiences, competitors; serve as paid media expert sharing industry best practices.

Required Skills

Guardian Life seeks a Paid Media Manager with proven expertise in B2B demand generation. Key skills include mastery of digital ad platforms, data analytics, and strategic planning.

Education & Experience

• Minimum 5+ years hands-on media buying with Facebook Ad Manager, LinkedIn Campaign Manager, Google Campaign Manager, Google Ads, Google Analytics.
• Experience in insurance/financial services B2B demand gen; ABM campaign execution highly preferred.
• Bachelor's degree in Marketing, Business, or related field.
• Proven media planning/strategy delivering business goals; knowledge of Accutics, Tableau, Funnel.io, Demandbase, Google Tag Manager.
• Strong analytics with large datasets, paid media KPIs, A/B testing, full-funnel campaigns, budget management.
• Collaborative matrix experience, project management, cross-channel reporting.

Compensation Overview

Competitive base salary: $103,450 - $169,960 USD annually, based on experience. Total compensation includes performance bonuses, equity potential, and comprehensive benefits.

Benefits

• Comprehensive health, dental, vision insurance with low premiums.
• 401(k) with generous company match up to 6%.
• Paid time off: 20+ vacation days, 12 holidays, flexible sick leave.
• Professional development: tuition reimbursement, certifications (Google Ads, LinkedIn Marketing), conferences.
• Wellness programs: gym subsidies, mental health support, hybrid work options.
• Parental leave: 16 weeks paid for primary caregivers.
• Employee discounts on Guardian insurance products.
• Volunteer time off and charitable matching.

Apply now to elevate your career in paid media at Guardian Life! #PaidMediaJobs #B2BDemandGen #MarketingCareers #InsuranceJobsNYC