Senior Manager, External Communications - Financial Advisor Network

Join Guardian Life, a leader in financial services, insurance, wealth management, and retirement solutions, as our Senior Manager, External Communications - Financial Advisor Network. This pivotal role in New York, NY, empowers our network of principal owners and 2,700 financial advisors to boost visibility, engage clients, and drive business growth through innovative PR and communications strategies.

Why Join Guardian Life?

At Guardian Life, we're more than an insurance company—we're committed to inspiring well-being for our clients, advisors, and colleagues. As a Fortune 500 company with over 160 years of history, Guardian offers unparalleled stability, growth opportunities, and a collaborative culture. Work in our state-of-the-art Hudson Yards office with a hybrid schedule (3 days in-office, 2 days WFH). Surround yourself with diverse, high-ethical-standard professionals who value innovation, community, and work-life balance. Build your career through skill-building programs, leadership development, and philanthropic initiatives while contributing to a purpose-driven organization in financial services, wealth management, and retirement planning.

Role Description

As Senior Manager, External Communications - Financial Advisor Network, you'll shape and lead a scalable communications and PR program. Collaborate with our home office external communications team to leverage Guardian's thought leadership, news, and initiatives. Design repeatable processes for maximum impact, ensuring cohesion with Guardian’s brand and business strategies. Foster strong advisor relationships, encourage participation in communications, and champion modern strategies including AI and emerging technologies. This role is ideal for strategic communicators passionate about financial advisor networks, PR in financial services, and driving visibility in wealth management and insurance.

Detailed Responsibilities

• Develop scalable PR frameworks, advisor enablement resources (toolkits, templates, guidelines) to amplify advisor visibility and expertise in personal finance and retirement planning.
• Serve as liaison between Guardian’s home office external communications and financial advisors' marketing teams; build trusted relationships, establish outreach rhythms, and host training sessions on best practices.
• Lead coordinated initiatives including press releases, pitches, byline articles, briefing documents, talking points, speaking engagements, key messages, social posts, newsletters, and performance reporting.
• Partner with home office marketing to integrate into existing advisor support channels and identify new tactics for financial advisor visibility in insurance and wealth management.
• Define KPIs, track program effectiveness, and use data analytics to refine strategies.
• Champion AI-driven tools and emerging media trends for innovative, scalable PR in a fast-evolving landscape.
• Manage complex stakeholder relationships across large-scale networks of 2,700+ advisors.
• Support additional team responsibilities as needed.

Required Skills

You are a strategic communicator with exceptional storytelling abilities. Key skills include:

• External communications and PR campaign leadership
• Stakeholder relationship management
• Writing and editing across formats (press releases, social, newsletters)
• Data analytics and KPI measurement
• AI and emerging technology integration
• Financial services industry knowledge (wealth management, insurance, retirement)
• Marketing amplification platforms proficiency
• Training and enablement program development

Education & Experience

• 6-8+ years in external communications/PR, preferably in financial services, insurance, or wealth management.
• Bachelor’s degree in Communications, Marketing, Journalism, or related field; advanced degree preferred.
• Proven track record managing large advisor/principal networks.
• Experience with modern tools like AI for PR scalability.

Compensation Overview

Salary Range: $103,450 - $169,960 (USD, base pay). Actual salary based on education, experience, knowledge, and abilities. Eligible for annual, sales, or other incentives. Located in New York, United States (Hudson Yards, NY – hybrid).

Benefits at Guardian Life

Guardian prioritizes your well-being with comprehensive benefits:

• Competitive salary and performance incentives
• 401(k) with company match
• Comprehensive health, dental, vision insurance
• Flexible hybrid work (3 days in-office, 2 WFH)
• Generous PTO, paid parental leave, and wellness programs
• Professional development, tuition reimbursement, leadership training
• Philanthropic opportunities and employee resource groups
• Modern Hudson Yards office with top amenities

Explore more at Guardian Life Benefits. Apply today to elevate financial advisor communications at Guardian!