Senior Marketing Manager – Third Party Annuities Specialist

Join Guardian Life, a leader in financial security and protection solutions, as our Senior Marketing Manager – Third Party Annuities Specialist in New York, United States. This hybrid role (3 days/week in Hudson Yards, NY) reports to the Head of Wealth Management & Channel Marketing Strategy and focuses on driving Guardian’s annuities business through third-party distribution partners like broker-dealers, independents, and external wholesalers.

Why Join Guardian Life?

At Guardian Life, we’ve been safeguarding futures for over 160 years. As a mutual company, we prioritize our policyholders, employees, and communities above all. Join a collaborative culture that values innovation, integrity, and impact. Our team empowers you to shape the future of annuities marketing while enjoying hybrid flexibility, professional growth, and a commitment to work-life balance. Be part of a company recognized as a top workplace by Fortune and Great Place to Work. Thrive in an environment where your expertise in third-party annuities drives real results for financial professionals and their clients.

Role Description

This pivotal role supports Guardian’s annuities line of business in the third-party distribution space. You’ll drive the development and execution of marketing strategies, campaigns, and content tailored for external partners. As a key contributor to annuity strategy, enablement, and regulatory support, you’ll focus on partner-facing initiatives and wholesaler engagement. Responsibilities include marketing, communications, and inventory management, collaborating with Product Development, Distribution, Compliance, Legal, Technology, wholesalers, and vendors. Success is measured by KPIs on product launches, sales campaigns, data-driven marketing, timely material updates, and strong cross-functional relationships.

Detailed Responsibilities

• Third-Party Campaigns: Design, launch, and optimize marketing campaigns for third-party annuity partners, financial professionals, and clients. Collaborate with distribution and product teams for resonant messaging.
• Partner-Facing Content: Develop, maintain, track, and update collateral, presentations, thought leadership, and digital assets customized for diverse external channels.
• Wholesaler Support: Provide targeted materials, campaigns, event kits, and training to drive engagement and sales. Support sales enablement with feedback loops.
• Project Management: Oversee multi-channel campaigns, track KPIs, and manage budgets for third-party annuity initiatives.
• Cross-Functional Collaboration: Partner with Product Development, Distribution, Compliance, Legal, Technology, wholesalers, and vendors for integrated solutions.
• Inventory Management: Manage fulfillment center inventory for giveaways, promotional items, and event kits.
• Third-Party Communications: Draft and support communications to wholesalers and financial professionals.
• Market Intelligence: Monitor competitive trends, gather partner insights, and recommend enhancements to offerings and marketing.
• Exhibit Guardian’s values in all actions, treating others and clients with respect.

Required Skills

We seek a strategic leader with deep annuity expertise. Key skills include:

• Deep knowledge of third-party annuities business (5-7+ years experience)
• Proven project management for multiple campaigns
• Excellent written/verbal communication for external/internal audiences
• Cross-functional collaboration with sales, product, compliance
• Regulatory acumen in annuities marketing
• Adaptability to market/partner changes
• Thought leadership in annuities
• Sense of urgency and solution-oriented drive

Education & Experience

Bachelor’s degree required (marketing, finance, or related). Advanced degree or certifications (e.g., CFP, CLU) a plus. Minimum 5-7 years in annuity marketing, ideally third-party distribution. Proven track record in regulated financial services marketing.

Compensation Overview

Competitive base salary range: $103,450 - $169,960 annually, based on experience. Total compensation includes performance bonuses, incentives, and comprehensive benefits.

Benefits

Guardian offers exceptional perks: medical/dental/vision coverage, 401(k) match, tuition reimbursement, paid parental leave, wellness programs, employee stock purchase, generous PTO, and hybrid work model. We invest in your growth with leadership training and career development.

Guardian Life is an equal opportunity employer. Apply now to elevate your career in annuities marketing!