Staff Product Marketer at Handshake: Shaping the Future of AI-Driven Careers

Role Overview

As a Staff Product Marketer at Handshake, you will be at the forefront of shaping the company's AI-driven initiatives, specifically Handshake AI (HAI). This pivotal role involves developing and executing comprehensive go-to-market strategies, crafting compelling messaging, and driving sales enablement efforts for HAI, with a focus on engaging frontier AI labs. Your work will directly impact how Handshake positions itself in the rapidly evolving AI landscape, ensuring its narratives align with both its broader vision for early-career talent and the unique needs of AI research and development organizations. This role requires a blend of strategic thinking, technical understanding, and exceptional communication skills to translate complex AI concepts into clear and actionable value propositions.

A Day in the Life

Your day will be dynamic and varied, encompassing a wide range of responsibilities:

• Strategic Planning: Collaborate with HAI Product and Sales leadership to influence long-term product and GTM strategy, leveraging customer insights, competitive analysis, and market trends.
• Messaging and Positioning: Refine and articulate the core value proposition of HAI, ensuring consistent messaging across all channels and touchpoints. Develop competitive strategies to differentiate Handshake in the AI talent market.
• Sales Enablement: Create and deliver sales training programs, develop sales playbooks, and produce competitive one-pagers and pitch materials to equip the sales team with the knowledge and resources they need to effectively sell HAI solutions.
• Performance Measurement: Monitor and analyze GTM performance metrics, such as pipeline growth, win rates, and deal velocity, to identify areas for improvement and optimize marketing strategies.
• Event Marketing: Partner with the event marketing team to create compelling in-person and virtual experiences for AI lab audiences, including executive dinners, field events, and conference activations.
• Cross-Functional Collaboration: Work closely with product, sales, and marketing teams to ensure alignment and coordination across all initiatives.

Why San Francisco?

San Francisco is the epicenter of technological innovation, particularly in the field of artificial intelligence. Being located in San Francisco provides unparalleled access to a vibrant ecosystem of AI labs, startups, and industry events. This proximity allows you to:

• Network and collaborate with leading AI researchers and developers.
• Stay informed about the latest trends and advancements in AI.
• Participate in industry conferences and events.
• Attract top talent to Handshake’s AI initiatives.

Handshake's presence in San Francisco underscores its commitment to being at the forefront of the AI revolution and leveraging the city's unique resources to drive innovation and growth.

Career Path

This Staff Product Marketer role offers significant opportunities for career advancement within Handshake. Potential career paths include:

• Senior Product Marketing Manager: Lead a team of product marketers and take on greater responsibility for driving the overall marketing strategy for Handshake AI.
• Director of Product Marketing: Oversee all product marketing activities for Handshake AI, with a focus on strategic planning, team leadership, and cross-functional collaboration.
• Vice President of Marketing: Lead the entire marketing organization, with responsibility for driving brand awareness, customer acquisition, and revenue growth.

Handshake is committed to providing its employees with the resources and support they need to achieve their career goals, including mentorship programs, professional development opportunities, and internal mobility options.

Salary & Benefits

Handshake offers a competitive salary and benefits package that includes:

• Competitive base salary commensurate with experience and market rates.
• Equity in a fast-growing company.
• 401(k) match to help you save for retirement.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off (PTO) and paid holidays.
• Parental leave for new parents.
• Professional development opportunities to help you grow your skills and advance your career.
• Wellness programs to support your physical and mental well-being.
• Employee resource groups (ERGs) to foster a diverse and inclusive workplace.

Our Mission

Handshake's mission is to democratize opportunity and empower the next generation of talent. We believe that every student and early-career professional should have access to the resources and connections they need to launch a successful career. By connecting students with employers, providing career guidance and resources, and fostering a diverse and inclusive community, Handshake is helping to create a more equitable and opportunity-rich future for all.

How to Apply

If you are passionate about shaping the future of AI-driven careers and are excited to join a fast-growing company with a mission-driven culture, we encourage you to apply for the Staff Product Marketer position. To apply, please submit your resume and cover letter through the Handshake careers page. In your cover letter, please highlight your relevant experience, skills, and qualifications, and explain why you are interested in working at Handshake.

Frequently Asked Questions (FAQ)

1. What is Handshake AI (HAI)? Handshake AI (HAI) is Handshake’s initiative focused on leveraging artificial intelligence to enhance career discovery, hiring, and upskilling opportunities for students and early-career professionals. It connects talent with frontier AI labs and companies.
2. What is the focus of this role? The role focuses on developing and executing product marketing strategies for Handshake AI, targeting frontier AI labs. This includes messaging, positioning, sales enablement, and go-to-market planning.
3. What experience is required for this position? The position requires 7+ years of experience in Product Marketing within B2B enterprise environments, including at least 2 years working with Generative AI (Gen AI).
4. What skills are important for this role? Important skills include strategic thinking, communication, technical understanding of AI, project management, sales enablement, and data analysis.
5. What are the key responsibilities of this role? Key responsibilities include shaping messaging, driving GTM strategy, leading sales enablement, measuring GTM performance, and partnering with event marketing.
6. What opportunities for career advancement are available? Career paths include Senior Product Marketing Manager, Director of Product Marketing, and Vice President of Marketing, with Handshake providing resources for career growth.
7. What benefits does Handshake offer? Handshake offers a competitive salary, equity, 401(k) match, comprehensive health insurance, paid time off, parental leave, professional development, and wellness programs.
8. Why is San Francisco the location for this role? San Francisco is a hub for technological innovation, particularly in AI, providing access to AI labs, startups, and industry events.
9. What is Handshake's mission? Handshake's mission is to democratize opportunity and empower the next generation of talent by connecting students with employers and providing career resources.
10. How can I apply for this position? You can apply by submitting your resume and cover letter through the Handshake careers page, highlighting your relevant experience and interest in working at Handshake.