About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Lay's, Doritos, Quaker, and Pepsi. Operating in over 200 countries, PepsiCo generates billions in revenue annually by delivering innovative snacks, beverages, and cereals that delight consumers. In Southeast Asia, particularly Malaysia, Singapore, and Brunei, PepsiCo Foods is a market leader in the snacks and breakfast cereal categories, focusing on sustainable growth, consumer insights, and flawless execution. As Head of Trade Marketing, you'll play a pivotal role in advancing PepsiCo's ambitious volume and share targets in these dynamic markets.

Role Overview

The Head of Trade Marketing - Malaysia, Singapore, and Brunei Foods is a senior leadership position based in Petaling Jaya, Selangor, Malaysia. This role oversees end-to-end trade marketing for PepsiCo Foods' portfolio, designing and executing channel and category programs to drive volume growth and embody the 'perfect store' agenda. Responsibilities span promotion planning, in-store visibility, field incentives, sampling, and trade investment reviews. You'll set the strategic direction for Snacks and Hot Cereals/Breakfast Cereal categories, onboard distributors and commercial teams, and ensure execution excellence for optimal ROI. This is a high-impact market leadership role requiring strategic vision, cross-functional collaboration, and a passion for FMCG trade dynamics.

Key Responsibilities

Trade Marketing Strategy & Execution Excellence

Lead monthly cycle meetings and collaborate with distributor teams to develop trade bulletins, ensuring clear communication of national campaigns and channel executions. Track innovation pipelines and performance against Annual Operating Plan (AOP) commitments for sustained growth.

Promotion Deployment and Management

Identify key accounts for national promotions, align allocations based on growth targets, and develop channel-exclusive promotions to close sales gaps. Oversee co-packing, product rework, promo tracking, and post-promotion evaluations to share learnings and optimize future initiatives.

Point of Sale Materials (POSM) Development and Deployment

Create execution plans for POSM aligned with sales and marketing strategies. Partner with agencies to design impactful BTL communications, propose display supports for visibility, and ensure timely in-store placement with monthly tracking reports.

In-Store Activation Management

Lead activations, sampling, and consumer engagement initiatives per marketing campaigns. Manage agency appointments, promoter training, and execution reviews to deliver exceptional brand representation.

Agency/Vendor Management

Source and appoint vendors for activations, sampling, premiums, promotions, and POSM. Support negotiations on pricing and scope to maximize efficiency and effectiveness.

Qualifications & Requirements

To succeed in this role, candidates need a Bachelor’s degree in Business Administration, Finance, Office Administration, or a related field. A minimum of 8 years of experience in trade marketing and/or sales operations within the FMCG or related industry is essential. Proficiency in Microsoft Excel and PowerPoint is required, with experience in data analytics tools like PowerBI or SAP as a plus. Strong project management and stakeholder management skills are critical, particularly in collaborating with distributors, retailers, and cross-functional teams. Excellent written and verbal business English communication skills are necessary to influence leaders, partners, and vendors effectively.

Benefits & Perks

Joining PepsiCo offers a competitive salary estimated at $65,000 - $95,000 USD annually (based on Food & Beverage sector rates in Malaysia with buffer), plus performance-based incentives. Enjoy comprehensive health insurance, wellness programs, and family benefits. PepsiCo provides modern office facilities in Petaling Jaya, flexible work options, and generous paid time off. Additional perks include employee discounts on PepsiCo products, subsidized meals, and access to fitness centers.

Career Growth

PepsiCo invests heavily in talent development through leadership training programs, mentorship, and global mobility opportunities. As Head of Trade Marketing, you'll gain exposure to regional and international teams, positioning you for advancement to broader commercial leadership roles. Past leaders have progressed to Vice President positions across Asia-Pacific, leveraging PepsiCo's robust succession planning.

Why Join Us

Be part of a company that's transforming the food industry with sustainable practices, innovation, and consumer-centric strategies. In Malaysia, Singapore, and Brunei, PepsiCo is expanding its footprint, offering you the chance to shape market leadership in high-growth categories. Work with top-tier brands, collaborate with diverse distributor networks, and drive measurable business impact in a supportive, high-performance culture.

Role FAQs

Q: What markets does this role cover? A: Malaysia, Singapore, and Brunei for PepsiCo Foods portfolio.
Q: Is travel required? A: Yes, regional travel to key accounts and distributor sites.
Q: What tools are used? A: Excel, PowerPoint, PowerBI/SAP preferred.
Q: Reporting structure? A: Reports to senior commercial leadership, dotted line to marketing.
Q: Visa support for non-Malaysians? A: Available for qualified regional candidates.