About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Lay's, Quaker, and Pepsi. Operating in over 200 countries, PepsiCo generates annual revenues exceeding $86 billion and employs more than 300,000 people globally. In the Philippines, PepsiCo Foods is a powerhouse in the snacks and breakfast cereal categories, driving innovation and growth through strategic trade marketing initiatives. As Head of Trade Marketing for Philippines Foods, you'll play a pivotal role in expanding market share and bringing PepsiCo's vision to life in this dynamic Southeast Asian market.

Role Overview

The Head of Trade Marketing, Philippines Foods position in Makati City is a senior leadership role responsible for end-to-end trade marketing execution for PepsiCo's snacks and hot cereals portfolio. Based in the heart of Metro Manila's business district, this full-time position demands a strategic thinker who can design channel-specific programs, optimize trade investments, and ensure flawless in-store execution. You'll partner closely with distributors, commercial teams, and agencies to achieve volume growth targets and advance PepsiCo's perfect store agenda. This role offers the chance to lead market-defining initiatives in the competitive FMCG landscape of the Philippines.

Key Responsibilities

Trade Marketing Strategy Execution Excellence

Craft a winning trade marketing strategy aligned with PepsiCo's perfect store principles. Deploy it nationwide in partnership with distributors, leading monthly cycle meetings and developing trade bulletins for seamless communication. Track innovation pipelines and ensure adherence to Annual Operating Plan (AOP) commitments for optimal ROI.

Promotion Deployment and Management

Identify key accounts for national promotions, align allocations with growth targets, and develop channel-exclusive promotions to close sales gaps. Oversee co-packing, product rework, and promo tracking, while evaluating effectiveness to inform future strategies and drive continuous improvement.

Point of Sale Materials (POSM) Development and Deployment

Create execution plans for POSM that translate brand campaigns into impactful below-the-line (BTL) communications. Collaborate with agencies on design, propose high-visibility displays, and ensure timely in-store placement through distributor KAMs and merchandisers, with rigorous monthly tracking.

In-Store Activation Management

Lead activations, sampling, and consumer engagement tied to marketing campaigns. Select optimal stores, train promoters, and execute with excellence, capturing learnings to refine future initiatives and enhance shopper experiences.

Agency and Vendor Management

Source and appoint vendors for activations, sampling, premiums, POSM, and promotions. Negotiate terms, manage scopes, and ensure high-performance partnerships that deliver value and support PepsiCo's marketing objectives.

Qualifications & Requirements

To succeed in this role, candidates need a Bachelor’s degree in Business Administration, Finance, Office Administration, or a related field. 8-10 years of experience in trade marketing or sales operations within FMCG or related industries is essential. Proficiency in Microsoft Excel and PowerPoint is required, with bonus points for PowerBI, SAP, or other analytics tools. Strong project management, stakeholder collaboration—especially with distributors and retailers—and cross-functional influence are critical. Excellent written and verbal business English communication skills will enable you to guide leaders, partners, and vendors effectively.

Benefits & Perks

PepsiCo offers a competitive compensation package estimated at $65,000-$95,000 USD annually, reflecting senior leadership benchmarks in the Philippines' Food & Beverage sector with a buffer for upside potential. Beyond salary, enjoy comprehensive health insurance, performance-based incentives, and retirement plans. Additional perks include flexible work arrangements, wellness programs, and subsidized meals. Professional development is prioritized with access to global training platforms and leadership coaching.

Career Growth

This role positions you for accelerated advancement within PepsiCo's Asia-Pacific region. High performers often transition to regional trade marketing director roles or broader commercial leadership positions. PepsiCo's robust talent mobility program facilitates international assignments, ensuring your career trajectory matches your ambitions in a company committed to internal promotions—over 80% of leadership roles are filled internally.

Why Join Us

Join PepsiCo Philippines Foods to lead transformative trade marketing efforts in a high-growth market. Makati City's vibrant business ecosystem, combined with PepsiCo's global resources, offers unparalleled opportunities to innovate in snacks and cereals categories. Be part of a purpose-driven company focused on sustainable growth, consumer-centric innovation, and pepsico positive (pep+), our strategic end-to-end transformation plan. With a collaborative culture and emphasis on work-life balance, you'll thrive while contributing to iconic brands loved by millions.

Role FAQs

What is the work location and hybrid policy?

The role is based in Makati City, Philippines, with a hybrid model blending office collaboration and flexibility, subject to business needs.

Is prior FMCG experience mandatory?

Yes, 8-10 years in trade marketing/sales operations in FMCG is required for this senior position.

What tools will I use daily?

Core tools include Excel and PowerPoint; experience with PowerBI or SAP is advantageous for analytics and reporting.

How does this role impact PepsiCo's goals?

You'll directly drive volume growth, market share, and perfect store execution, optimizing trade investments for national success.

What are the next steps to apply?

Submit your resume via PepsiCo's careers portal. Shortlisted candidates will undergo interviews with trade and commercial leaders.