As Associate Director FP&A, you will be a strategic finance leader, overseeing the FP&A function and developing the company’s budget and multi-year business plans. Leading a team of 5 FP&A professionals, you’ll drive the insights, frameworks, and processes that enable the business to make data-driven decisions. This is an opportunity to leverage your strong quantitative and financial skills to shape HelloFresh Benelux and Nordics’s FP&A infrastructure and strategy.

Reporting to the Senior Finance Director, Michael Saunders, you will be responsible for the overall leadership of the FP&A function, ensuring best-in-class financial planning, forecasting, and performance management. You’ll set the vision, build scalable processes, and create a cohesive financial narrative that connects strategy, execution, and outcomes.

This role is ideal for someone who thrives in a data-driven environment, enjoys building and leading teams, and wants to shape how a business translates strategy into numbers and insights.

You will be based out of our Nordic head office in Islands Brygge, Copenhagen and report to the Finance Director. HelloFresh Nordics covers Denmark, Sweden and Norway.

What You’ll Do (The Recipe)

• Lead and develop a high-performing FP&A team of 5, fostering a culture of accountability, curiosity, and continuous improvement.
• Own the end to end budget output and underlying models and processes with your team.
• Develop a deep understanding of the metrics that drive these models and how to challenge conventional wisdom.
• Audit and stress test the data and inputs to the models with your team. Aiming for simplicity to allow efficient analysis.
• Build strong relationships with department leads across marketing, procurement, logistics, product and production.
• Challenge cost owners on the latest results as necessary and highlight risks to the budget.
• Act as a trusted advisor, challenging assumptions, uncovering risks, and contributing proactively to strategic and operational discussions.
• Develop the FP&A infrastructure and tooling strategy, ensuring efficient and effective reporting processes.
• Produce high-quality board presentations and formal budget documents ensuring accuracy and alignment with strategic goals.
• Owner of the Finance dashboarding environment, ensuring data accuracy and user-friendly visualisations.
• Collaborate with Accounting and other Finance peers to ensure accurate month-end close, high-quality financial data, and smooth operational workflows.
• Support OKR planning with financial insights, helping to align tactical planning with strategic company goals.
• Conduct investment evaluation and ROI analysis on business cases, conducting scenario analysis using forecasting models to support strategic decisions.

What You’ll Bring (Your Ingredients)

• 10+ years in FP&A, Controlling, or similar strategic finance roles, preferably in a business with similar operational structures.
• Proven leadership experience managing and developing an FP&A team or function.
• Demonstrated strength in financial and strategic analysis, with end-to-end ownership of planning, forecasting, and performance management cycles.
• Strong quantitative and financial modeling skills with Data-savvy mindset, with experience in business intelligence tools (Python, SQL, PowerBi, Tableau).
• Demonstrated experience in setting up complex models for FP&A purposes.
• Good understanding of user acquisition economics and cohort LTV based planning.
• Proficiency in process / project management, adhering to finance calendars and meeting deadlines.
• Advanced skills in Google Workspace (especially G-Sheets).
• Comfort working with modern data, planning, and reporting tools to automate and scale financial processes.

Ways of Working

• Highly analytical and structured, with the ability to simplify complexity into clear options and recommendations.
• Strong sense of ownership and initiative, comfortable operating independently in a dynamic, fast-changing environment.
• A collaborative, service-oriented mindset with a focus on enabling stakeholders through data, insight, and challenge.
• Passionate about AI, innovation, automation, and the power of financial systems to unlock better decisions.
• Strong communication skills, able to tailor messages to both financial and non-financial audiences.

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What We Offer (The Toppings)

• A significant discount on your weekly HelloFresh box
• Annual learning and development budget
• Subsidised healthy lunches
• Comprehensive relocation assistance to move to the Nordics plus visa application support
• Mental health support through online subscriptions
• Monthly pension scheme including health insurance benefits
• A diverse and vibrant international environment of 35+ different nationalities
• The chance to have a significant impact on one of the fastest-growing technology companies in Europe
• Additional perks: Nordic Language classes, discounts for our neighboring gyms, company events and parties, fruit & snacks in the office and free Friday bar

Are you the missing ingredient?

Are you up for a challenge?
Apply with your CV (In English please)

If we see a match, you’ll have a call with one of our recruiters to share more about what you can bring to the team. Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job. We will be conducting interviews on an ongoing basis and will close down the position once the successful candidate has been found.