A Cluster Marketing Executive plays an important role in assisting the Line Manager in achieving key objectives in line with the annual marketing and PR plan, current initiatives and relevant activities. The marketing and PR team performs an integral role in bringing together all function areas to ensure commercial targets are heightened. The executive role involves managing individual projects relating to marketing, media relations and internal communications and performing day-to-day administrative duties.

What will it be like to work for a Hilton Worldwide Brand?

 

Our Team Members are the Heart of Hilton. As extraordinary hospitality professionals, we work together to make Hilton a great place to work and to build rewarding careers for ourselves and our colleagues.

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton Worldwide is dedicated to continuing its tradition of providing exceptional guest experiences across its 13 global brands, which include Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton Hotels, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

At Hilton, our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all! Come be a part of our team!

What will I be doing?
 

As Cluster Marketing Executive, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

• Coordinate and assist with delivering all agreed marketing and PR strategies and monitor on-going marketing and PR campaigns performance and reporting as directed by the Line Manager
• Support the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives
• Promote the hotels’ marketing activities to the media covering all food and beverage, rooms and event promotions
• Support all internal communication activities including, but not limited to, regional and area updates, press release writing, newsletters and drafting speeches for company executives and assisting with senior management interviews with relevant preparation material
• Promote and support all marketing and PR activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions and property inspections
• Support the department with media relations involving tracking social media, updating press kits, archiving news releases and press coverage, maintaining media databases, coordinating interviews, and ensuring relevant administrative duties are completed in advance of media visits
• Organise and manage familiarisation trips for media professionals and entertain local media where appropriate
• Assist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed
• Monitor and support Line Manager on all social media activity for the hotels whilst supporting departmental initiatives
• Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone and voice compliant with corporate guidelines
• Support and identify opportunities along with the Line Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes
• Execute and implement appropriate use of marketing and PR content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy
• Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution

• Support the Line Manager in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs
• Develop monthly / quarterly reports on activities highlighting results and next steps
• Develop, maintain and grow the hotels’ databases to promote all hotel disciplines including targeted HHonors campaigns
• Be mindful and attentive of local news or stories affecting hotel business and inform line management swiftly and effectively on information which could impact the reputation of the hotels.
• Actively respond to requests for information about the hotels
• Assist in developing reports on specific marketing and PR initiatives and promotions
• Assist in reviewing third party website content, ensuring standards are met and information is accurate, creative and current
• Execute and report on competitive analysis on hotel, food and beverage and eCommerce marketing activities and maximise compatibility with public relations efforts
• Ensure hotels have appropriate marketing and PR archives and content including up to date media lists, press kits, collateral, photo and video library, newsletters, brochures, desktop publishing and all matters relating to marketing and PR
• Support and assist management in marketing and PR projects including resources with budget implications
• Support all communications connected with hotel crisis and issues set out by the Line Manager
• Achieve agreed performance goals and objectives of role set out by Line Manager and complete any reasonable task given from the Line Manager in a responsible and productive manner

Developing Talent

• The executive role focuses more on self-development as opposed to developing team members

Building Relationships

• Establish and maintain effective rapport and open communication with all hotel disciplines
• Develop strong working relationships with various levels of Hilton Worldwide’s personnel including hotel and regional teams and comply to Hilton Worldwide core values
• Develop and manage working relationships with key members of the creative and media agencies
• Work effectively within the cluster marketing and PR team as well as supporting all hotel departments including regional levels on marketing and PR campaigns
• Support the Line Manager to develop and maintain effective working relationships with all external customers to include key members of the media, community organisations, local and municipality government officials, local industry organisations as well as suppliers and agencies.
• Excel at being an effective team player in all aspects of the role

What are we looking for?
 

A Cluster Marketing Executive serving Hilton Worldwide brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Previous Marketing and/or Press Relations experience in a similar environment
• Excellent written and verbal communication skills in English. High level proficiency of native language dependant on location of role
• Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
• Ability to work under pressure at all times
• Educated to College level or equivalent work experience
• Demonstrates ability to interact effectively with various levels of management
• Proven experience of working to and understanding key marketing and PR disciplines, plans and strategies
• Excellent written and verbal communication skills in English. High level proficiency of native language dependant on location of role
• Proficiency in Microsoft Office applications, budget management and project and time management
• Demonstrates an understanding of commercial awareness, able to adapt to changing priorities with key judgement and decision making skills
• Exhibits previous experience of written work in a communications role
• Able to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals
• Professional approach, clean and well groomed at all times
• Friendly demeanour, positive and enthusiastic attitude with strong customer focus and ability to work independently
• Honesty, integrity, passion for hard work and achieving results and successful outcomes
• Demonstrated self-starter, with excellent attention to detail
• Creatively minded and has a desire to work in marketing and/or PR for the hospitality industry
• Enjoys working collaboratively and is a key team player with a “can do” attitude and thrives on a challenge
• Good understanding of Hilton Worldwide, its core values and management structure

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Previous experience of working in a marketing and PR role for the hospitality industry
• Able to speak further key business languages
• Qualifications or courses relating to creative, descriptive or effective writing
• Experience of working with media and design agencies
• Educated to College level with previous marketing and PR experience