Director of Leisure Sales

A Director of Leisure Sales manages the leisure segment of the hotel’s sales and marketing strategy by recommending targeted growth initiatives, monitoring performance, and ensuring the property is competitively positioned within the leisure travel marketplace.

What will I be doing?

As Director of Leisure Sales, you are responsible for working closely with the Senior Management Team to drive leisure segment revenue and expand relationships with key leisure partners and distribution channels. This role focuses on increasing business from individual travelers, OTAs, tour operators, travel consortia, and wholesale partners. You will also lead and develop a high-performing leisure sales team.

Specifically, you will be responsible for performing the following tasks to the highest standards:

• Develop and execute a comprehensive leisure sales and marketing plan that supports the overall business goals and is tailored to leisure market trends and seasonality.

• Identify and capitalize on opportunities to drive leisure bookings, including promotions, partnerships, and targeted campaigns.

• Build strong relationships with key accounts in the leisure segment including wholesale, OTA, retail travel agencies, luxury travel advisors, and tour operators.

• Negotiate and prepare leisure contracts in line with current pricing strategies and market demand.

• Monitor and optimize performance of leisure packages, promotions, and contracted accounts, adjusting strategy as needed in collaboration with Revenue Management.

• Represent the hotel in leisure-focused industry events, trade shows, and roadshows to increase exposure and drive demand.

• Work closely with the Revenue, Marketing, Reservations, and Front Office teams to ensure rate parity, promotional alignment, and exceptional guest experiences.

• Train, mentor, and lead the leisure sales team to ensure strong account management, client service, and proactive sales efforts.

• Analyze leisure market trends and competitor activity to ensure the hotel maintains a strong position and adjusts strategies proactively.

• Prepare monthly reporting on leisure segment performance, key initiatives, and ROI for senior management and ownership.

• Collaborate with marketing to ensure all leisure communications, digital presence, and sales tools reflect the property’s positioning and value proposition.

• Attend internal and external meetings as a key representative for leisure sales, contributing insights and strategies to overall hotel initiatives.

What are we looking for?

A Director of Leisure Sales serving Hilton brands is always working on behalf of our Guests and collaborating with other Team Members. To successfully fill this role, you should demonstrate the attitude, behaviors, skills, and values that follow:

• Positive attitude and excellent communication skills

• Passion for delivering exceptional customer service, especially within the leisure travel segment

• Strong leadership skills, with a clear ability to inspire, manage, and motivate a team to exceed targets

• Solid analytical skills to understand leisure market trends, booking patterns, and competitor activity, and to respond strategically

• Proven sales capabilities and a desire to coach and mentor the team in effective selling techniques

• Excellent organizational and planning abilities, especially in managing seasonal leisure demand and long-term contracting

• Professional appearance and grooming standards

• Flexibility to adapt to various work situations and market changes

• Ability to perform under pressure, including during high-demand periods or during frequent travel

• Demonstrated experience in a leisure sales role with a track record of successfully managing key accounts and closing business

It would be advantageous in this position for you to demonstrate the following:

• Deep knowledge of the local and international leisure markets

• Familiarity with hospitality distribution channels such as OTAs, FITs, wholesale, and luxury consortia

• A passion for sales, relationship management, and target-driven performance

• A relevant degree in Sales, Business Development, Hospitality Management, or a related field from a recognized academic institution

What will it be like to work for Hilton?

 

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!