***This role is based at one of our corporate offices in McLean, VA or Dallas, TX***

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Manager, Digital Strategy, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Digital Strategy team reporting to the Senior Manager, Marketing Strategy, you will define how guests experience Hilton digitally across web, app, email, and lifecycle touchpoints, ensuring experiences are grounded in digital shopping behaviors and optimized to drive measurable outcomes. The Senior Manager, Digital Strategy is accountable for the success of Hilton's digital marketing experience across owned channels, owning strategy, execution direction, and performance against marketing briefs and business goals. This role translates those behaviors into clear recommendations, priorities, and actions that maximize performance across the customer journey. Working closely with Brand, Analytics, Product, and regional teams, this position will drive digital decision-making and performance, ensuring the owned ecosystem delivers cohesive and effective experiences.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Serve as a Marketing lead for digital experience, setting direction for how web, app, email, and lifecycle channels work together to drive engagement and conversion.
• Apply a deep understanding of digital shopping behaviors to optimize how guests arrive, browse, consider, and convert across Hilton's digital ecosystem.
• Leverage segmentation, customer data, and performance insights to drive targeted messaging, journey design, and channel execution.
• Translate business objectives and audience insights into actionable channel strategies, defining prioritization, sequencing, and activation across teams and regions.
• Identify and act on gaps, overlaps, and opportunities across the owned ecosystem to reduce friction, strengthen messaging, and improve performance.
• Drive clarity and rigor in digital decision-making, ensuring marketing strategies are executed consistently and effectively across channels.

How you will collaborate with others:

• Partner with Analytics to monitor performance, assess impact, and adjust strategy, ensuring continuous optimization across the customer journey.
• Collaborate with Brand teams and cross-functional partners to ensure alignment while retaining ownership of digital marketing decisions and outcomes.

What deliverables you will take ownership of:

• Own and lead Hilton's digital marketing strategy across owned channels, with accountability for performance against briefs, KPIs, and business objectives.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Seven (7) years of experience in digital marketing strategy, omnichannel planning, or owned-channel marketing within complex, matrixed organizations
• Deep understanding of digital marketing ecosystems and how web, app, email, and lifecycle channels work together to influence customer behavior and outcomes.
• Strong track record of owning performance outcomes and using data to inform decisions and optimization.
• Experience with segmentation, targeting frameworks, and partnering closely with Analytics teams
• Proven experience translating digital shopping behaviors and customer journeys into marketing strategies and experiences.
• Strategic, systems-level thinker who connects long-term vision to near-term execution and understands cross-channel implications.
• Hybrid work schedule in Dallas, TX or McLean, VA (3 days per week in office)

It would be useful if you have:

• BA/BS degree in Marketing or related field
• Proficiency with digital analytics platforms, such as Adobe Customer Journey Analytics
• Experience with customer journey strategy, segmentation, or personalization frameworks
• Experience working in global or multi-market organizations

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.