Description

WHAT YOU’LL DO

As a CRM & Loyalty Specialist, you’ll strengthen customer relationships and drive sales by ensuring a customer insight-driven loyalty and CRM function in Region Central Europe. You’ll work closely with cross-functional teams to deliver a seamless omni-channel experience and grow member engagement. 

You will:

• Drive the loyalty program and support omni-channel acquisition and retention plans 
• Grow member engagement and lifetime value using global CRM and loyalty strategies 
• Support regional initiatives including benefits, services, and external partnerships 
• Coordinate loyalty activities such as program rollouts and in-store education 
• Act as the regional point of contact for loyalty, sharing insights and KPIs 

WHO YOU’LL WORK WITH

You’ll be part of the Customer Activation & Marketing team, collaborating closely with global and regional CRM & Loyalty colleagues to integrate membership into holistic planning and deliver on KPIs.  

Your work connects with Paid Media and Performance Media teams, as well as external media agencies, to align full-funnel communications and optimize investments for acquisition and retention.  

Beyond marketing, you’ll partner with Sales and Omni/Merchandising to link loyalty activations to commercial plans, and with Digital, Site, Content, and PR teams to embed membership into campaigns and on-site experiences. You’ll also work with Business Control on budgets and ROI, and with Store Operations to roll out programs and train teams, ensuring technical enablers like OSOM drive member recruitment. Together with production agencies and external partners, you’ll create compelling benefits and collaborations that strengthen customer engagement across all touchpoints. 

WHO YOU ARE

We are looking for people with…

• A university degree in Business, Economics, Marketing or similar 
• Experience in CRM and/or membership programs & strategies
• Strong analytical skills and a commercial mindset 
• Excellent communication and negotiation skills, comfortable presenting to stakeholders 
• Takes full ownership of designing and delivering new initiatives, from concept to execution, and secures buy in across stakeholders 

And people who are…

• Customer-focused and passionate about data driven decision making
• Collaborative, proactive, and results-driven 
• Fluent in English (local language is a plus) 
• Familiar with Customer Data Platforms (such as Hightouch)

WHO WE ARE​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU’LL LOVE WORKING HERE 

​At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

• Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, Monki, & Other Stories
• Corporate Benefits with special conditions on a wide range of products and services
• Holiday Pay
• Company Pension Scheme
• Employee Assistance Program with Lyra

JOIN US​

This is a 1-year temporary full-time position, based in Berlin or Hamburg, following a hybrid working model with at least three days per week in the office. 

If you think your experience, skills and ambitions fit this position, please send your CV in English as soon as possible, but no later than 1st of February. 

Due to data privacy policies, we only accept applications via our career page. 

We look forward to receiving your application! 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​​

Take the next step in your career together with us. The journey starts here.​

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Qualifications

Additional Info

Company Description