Description

WHAT YOU'LL DO

As the E-com Lead, you contribute to digital profitable growth, playing a critical role in optimizing the digital shopping experience for our customers in the region. You are responsible for the day-to-day planning and execution of the product exposure of our owned digital transactional channels (.com & app). Conducting analysis to understand current trends, search insights, customer behavior, and inventory availability, you ensure an experience that delivers on both commercial performance and brand perception. You work closely with various functions, including Omni Merchandising and Customer Activation & Marketing, to drive omni sales performance while delivering a seamless, relevant shopping journey

You have a strong e-commerce background with proven results in driving digital commercial growth and expertise in online visual merchandising. You are data-driven, with strong analytical capabilities and ability to synthesize data into insights and tangible actions. You are interested in fashion retail and market trends, enabling you to make informed decisions on product placement. You have a strong salesmanship drive with an understanding of how to drive sales through optimized experiences. You have clear communication and collaboration skills that enable you to work closely and effectively with a cross-functional team.

Your key responsibilities include :

• Day-to-day planning and execution of product exposure, associated content, deals & discount activities within your department page on .com and app to secure both commercial performance and brand perception.
• Execution and optimization of product ranking-based, navigational entries based on analysis and understanding of current trends, customer behavior, inventory availability, and commercial packs.
• Extract data using Sequel (SQL) and translate those into actionable insights and hypotheses.
• Utilize new tools and capabilities as part of constantly evolving best practices, and proactively provide insights and feedback to regional Omni Merch team to guide product strategy and to the regional CAM team to guide customer strategy.
• Work closely with Experience Leads, other E-com leads and Customer Activation & Marketing team to secure an overall digital experience that optimized for overall growth and brand perception. 

Please click here for complete role description

WHO YOU'LL WORK WITH

You will collaborate with the colleagues form Digital team including E com Commercial Manager and other Ecom Leads.

WHO YOU ARE

We are looking at colleagues with :

• E-commerce, Economics, or Business degree/relevant qualifications.
• Experienced (about 3 - 5 Years) within e-commerce with a deep understanding of the total digital ecosystem and its synergies; in-depth knowledge of fashion retail and keep understanding of regional market trends and consumer preferences.
• Expertise in eCommerce platforms, content management systems, and site merchandising principles to create and manage product listings, website content, and online experience effectively.
• High level of salesmanship and analytical proficiency with the ability to interpret sales data, search trends, and web analytics to make informed decisions on action to drive on product exposure; proficient in data enablement platforms and querying languages (SQL); experience utilizing GA4, Tableau & Power BI. 
• Effective collaborator with strong stakeholder management and communication skills and is experienced in proactively influencing plans and priorities to drive profitability and optimize customer experience.

WHO WE ARE​​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ ​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ ​ 

WHY YOU’LL LOVE WORKING HERE ​​ 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​​ 

• You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories 
• We are an inclusive company where you are encouraged to be yourself at work 
• s and consumer preferences.
• Expertise in eCommerce platforms, content management systems, and site merchandising principles to create and manage product listings, website content, and online experience effectively.
• High level of salesmanship and analytical proficiency with the ability to interpret sales data, search trends, and web analytics to make informed decisions on action to drive on product exposure; proficient in data enablement platforms and querying languages (SQL); experience utilizing GA4, Tableau & Power BI. 
• Effective collaborator with strong stakeholder management and communication skills and is experienced in proactively influencing plans and priorities to drive profitability and optimize customer experience.

Qualifications

Additional Info

This is a full-time position, reporting to E-com Commercial Manager.

Apply by sending in your CV in English as soon as possible, but no later than December 24th, 2025. Due to data policies, we only accept applications through career page.

Company Description