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Email and CRM Coordinator

H&M Group

Email and CRM Coordinator

full-timePosted: Jan 22, 2026

Job Description

Description

We are now looking for an Email & CRM Coordinator to join our European Regional Team based in London. This role supports the implementation of CRM initiatives to drive engagement, loyalty and profitable growth, contributing to key business KPIs for the region.   

What you will do: 

  • Support the roll out and completion of the CRM growth project, working closely with the CRM Specialist, CRM Manager and global CRM stakeholders to deliver new strategic campaigns and insight. You will create, coordinate and implement new initiatives laying the foundations for future customer excellence, with a focus on increasing customer frequency and retention. 
  • Develop, build and deploy email and SMS campaigns across our European markets ensuring accurate, consistent and timely completion of delivery 
  • Test all newsletters before sending to ensure accurate template responsiveness across devices and email providers 
  • Optimise and refresh triggered campaigns to be seasonally relevant and in line with key content moments 
  • Report on newsletter and trigger campaigns ensuring we’re driving optimum engagement and conversion across all customer segments 
  • Collaborate with the regional performance marketing team, ensuring consistent messaging of campaigns and promotions across all channels to maximise overall KPIs, with a focus on traffic, conversion and revenue 
  • Collaborate with the CRM Specialist to drive our personalisation strategy with a strong test and learn approach 
  • Drive innovation across our campaigns, keeping an eye on the competitor landscape and developments within CRM and tech capabilities 

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act. 

 

What you need to succeed 

  • Experience working in a fast-moving CRM team, building and reporting across email and SMS campaigns, ideally in the fashion industry  
  • Familiarity with ESPs (Emarsys is a plus), building campaigns and technical automated workflows  
  • Confidence analysing campaigns, attributing market performance to the wider regional KPIs  
  • With a customer-first mindset, you will be passionate about our customers, delivering personalised experiences through insight, content and segmentation  
  • Strong visual presentation skills   
  • Excellent organizational, analytical, and communication skills  
  • Ability to prioritize and manage time independently 

Additional Info

This is a full-time position on a permanent contract based in London. Please apply including your CV as soon as possible, latest until Friday the 14th November. Due to data policy, we only accept applications via the careers page.

 

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this London based colleagues also receive

  • 25 days holiday
  • Discounts on everyday brands and leisure activities
  • Retail Trust membership
  • Pension scheme
  • Discounted gym membership
  • Cycle to work scheme

 

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. 

 

Company Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

 

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

 

We are looking forward to hearing from you!

Company Description

Locations

  • 1 New Oxford Street, London, England, United Kingdom

Salary

Estimated Salary Rangemedium confidence

40,000 - 60,000 GBP / yearly

Source: ai logic estimate

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Experience working in a fast-moving CRM teamintermediate
  • Familiarity with ESPs (Emarsys is a plus)intermediate
  • Confidence analysing campaignsintermediate
  • Strong visual presentation skillsintermediate
  • Excellent organizational, analytical, and communication skillsintermediate
  • Ability to prioritize and manage time independentlyintermediate

Required Qualifications

  • Alignment to company values: open-minded, curious, dare to be different, constant improvement, empower and trust (experience)
  • Customer-first mindset, passionate about customers, personalised experiences (experience)

Responsibilities

  • Support CRM growth project rollout
  • Develop, build and deploy email and SMS campaigns
  • Test newsletters for responsiveness
  • Optimise and refresh triggered campaigns
  • Report on campaigns for engagement and conversion
  • Collaborate with performance marketing team
  • Drive personalisation strategy with test and learn approach
  • Drive innovation monitoring competitors and CRM tech

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H&M Group logo

Email and CRM Coordinator

H&M Group

Email and CRM Coordinator

full-timePosted: Jan 22, 2026

Job Description

Description

We are now looking for an Email & CRM Coordinator to join our European Regional Team based in London. This role supports the implementation of CRM initiatives to drive engagement, loyalty and profitable growth, contributing to key business KPIs for the region.   

What you will do: 

  • Support the roll out and completion of the CRM growth project, working closely with the CRM Specialist, CRM Manager and global CRM stakeholders to deliver new strategic campaigns and insight. You will create, coordinate and implement new initiatives laying the foundations for future customer excellence, with a focus on increasing customer frequency and retention. 
  • Develop, build and deploy email and SMS campaigns across our European markets ensuring accurate, consistent and timely completion of delivery 
  • Test all newsletters before sending to ensure accurate template responsiveness across devices and email providers 
  • Optimise and refresh triggered campaigns to be seasonally relevant and in line with key content moments 
  • Report on newsletter and trigger campaigns ensuring we’re driving optimum engagement and conversion across all customer segments 
  • Collaborate with the regional performance marketing team, ensuring consistent messaging of campaigns and promotions across all channels to maximise overall KPIs, with a focus on traffic, conversion and revenue 
  • Collaborate with the CRM Specialist to drive our personalisation strategy with a strong test and learn approach 
  • Drive innovation across our campaigns, keeping an eye on the competitor landscape and developments within CRM and tech capabilities 

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act. 

 

What you need to succeed 

  • Experience working in a fast-moving CRM team, building and reporting across email and SMS campaigns, ideally in the fashion industry  
  • Familiarity with ESPs (Emarsys is a plus), building campaigns and technical automated workflows  
  • Confidence analysing campaigns, attributing market performance to the wider regional KPIs  
  • With a customer-first mindset, you will be passionate about our customers, delivering personalised experiences through insight, content and segmentation  
  • Strong visual presentation skills   
  • Excellent organizational, analytical, and communication skills  
  • Ability to prioritize and manage time independently 

Additional Info

This is a full-time position on a permanent contract based in London. Please apply including your CV as soon as possible, latest until Friday the 14th November. Due to data policy, we only accept applications via the careers page.

 

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this London based colleagues also receive

  • 25 days holiday
  • Discounts on everyday brands and leisure activities
  • Retail Trust membership
  • Pension scheme
  • Discounted gym membership
  • Cycle to work scheme

 

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. 

 

Company Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

 

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

 

We are looking forward to hearing from you!

Company Description

Locations

  • 1 New Oxford Street, London, England, United Kingdom

Salary

Estimated Salary Rangemedium confidence

40,000 - 60,000 GBP / yearly

Source: ai logic estimate

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Experience working in a fast-moving CRM teamintermediate
  • Familiarity with ESPs (Emarsys is a plus)intermediate
  • Confidence analysing campaignsintermediate
  • Strong visual presentation skillsintermediate
  • Excellent organizational, analytical, and communication skillsintermediate
  • Ability to prioritize and manage time independentlyintermediate

Required Qualifications

  • Alignment to company values: open-minded, curious, dare to be different, constant improvement, empower and trust (experience)
  • Customer-first mindset, passionate about customers, personalised experiences (experience)

Responsibilities

  • Support CRM growth project rollout
  • Develop, build and deploy email and SMS campaigns
  • Test newsletters for responsiveness
  • Optimise and refresh triggered campaigns
  • Report on campaigns for engagement and conversion
  • Collaborate with performance marketing team
  • Drive personalisation strategy with test and learn approach
  • Drive innovation monitoring competitors and CRM tech

Target Your Resume for "Email and CRM Coordinator" , H&M Group

Get personalized recommendations to optimize your resume specifically for Email and CRM Coordinator. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Email and CRM Coordinator" , H&M Group

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

FashionRetailFashionRetail

Answer 10 quick questions to check your fit for Email and CRM Coordinator @ H&M Group.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.