Customer Marketing Manager - BMS
Honeywell
Customer Marketing Manager - BMS
Job Description
Customer Marketing Manager - BMS
Location: International | Workplace: Hybrid
Overview
As the Customer Marketing Manager for Building Management Systems (BMS) at Honeywell, you will play a pivotal role in driving customer-centric growth within our industry-leading smart building solutions portfolio. Honeywell is a Fortune 100 company committed to innovation in sustainable technologies, and this position offers the opportunity to shape marketing strategies that enhance customer engagement, foster loyalty, and accelerate business expansion in the global BMS market. Reporting to the Director of Marketing, you will collaborate with sales, product, and customer success teams to deliver high-impact campaigns that position Honeywell as the partner of choice for intelligent building management.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies tailored to BMS segments, including demand generation, retention programs, and lifecycle marketing to boost engagement metrics by 20%+.
- Design targeted multi-channel campaigns (digital, email, events, webinars) leveraging customer data insights to personalize experiences and drive upsell/cross-sell opportunities.
- Partner with cross-functional teams to co-create content, case studies, and thought leadership that highlight BMS value propositions like energy efficiency and IoT integration.
- Analyze customer behavior using CRM tools (e.g., Salesforce, Marketo) to segment audiences, measure campaign ROI, and optimize strategies for maximum impact.
- Lead customer advocacy initiatives, including reference programs, NPS enhancement, and loyalty rewards to strengthen long-term relationships.
- Monitor market trends in smart buildings and competitive landscapes to inform agile marketing tactics and support go-to-market launches.
What Makes This Role Exciting
Join a dynamic team at the forefront of Honeywell's digital transformation in BMS, where your strategies will directly influence global revenue growth and customer satisfaction in a $100B+ market. Enjoy hybrid flexibility across international locations, access to cutting-edge tools, and the chance to innovate in sustainable tech. With mentorship from senior leaders and exposure to executive stakeholders, this role offers rapid career progression in a collaborative, inclusive culture that values bold ideas and measurable results. Be part of shaping the future of smart, connected buildings.
Summary
As the Customer Marketing Manager at Honeywell, you will be accountable for developing and executing customer marketing strategies to drive customer engagement, loyalty, and business growth, while collaborating with cross-functional teams to deliver targeted campaigns and enhance the overall customer experience.
Locations
- Skimped Hill Lane, Downshire Way, , Bracknell, BERKS, GB RG12 1EB
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Customer marketing strategy developmentintermediate
- Marketing automation (Marketo, Pardot, HubSpot)intermediate
- CRM proficiency (Salesforce)intermediate
- Data analytics and visualization (Google Analytics, Tableau)intermediate
- Content creation and storytelling for B2B tech audiencesintermediate
- Project management and cross-functional collaborationintermediate
- Digital campaign management (SEO, PPC, email automation)intermediate
- Strong written and verbal communicationintermediate
- Strategic thinking and problem-solvingintermediate
- Knowledge of BMS/IoT/smart building technologiesintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 5+ years of experience in customer marketing, preferably in B2B technology or industrial sectors like building automation or IoT (experience)
- Proven track record of developing and executing customer engagement strategies that drive measurable business outcomes (experience)
- Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) (experience)
- Strong analytical skills with proficiency in data-driven decision-making and ROI measurement (experience)
- Ability to thrive in a hybrid, international environment with excellent cross-cultural communication (experience)
Preferred Qualifications
- Master's degree in Marketing or MBA (experience)
- Certification in digital marketing (e.g., Google Analytics, HubSpot Inbound) (experience)
- Experience in the building management systems (BMS) or smart buildings industry (experience)
Responsibilities
- Develop and execute customer marketing strategies to enhance engagement, loyalty, and growth in the BMS portfolio
- Lead the creation and deployment of targeted campaigns across digital, email, and event channels
- Collaborate with sales, product, and customer success teams to align marketing efforts with business goals
- Analyze customer data and campaign performance to optimize strategies and report on KPIs like engagement rates and lifetime value
- Build and nurture customer advocacy programs, including testimonials, referrals, and loyalty initiatives
- Stay ahead of BMS market trends and competitor activities to inform innovative marketing approaches
- Manage budgets and vendor relationships to deliver campaigns on time and within scope
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company matching
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work model with international opportunities
- general: Paid time off, parental leave, and wellness initiatives
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Answer 10 quick questions to check your fit for Customer Marketing Manager - BMS @ Honeywell.
Related Books and Jobs
Customer Marketing Manager - BMS
Honeywell
Customer Marketing Manager - BMS
Job Description
Customer Marketing Manager - BMS
Location: International | Workplace: Hybrid
Overview
As the Customer Marketing Manager for Building Management Systems (BMS) at Honeywell, you will play a pivotal role in driving customer-centric growth within our industry-leading smart building solutions portfolio. Honeywell is a Fortune 100 company committed to innovation in sustainable technologies, and this position offers the opportunity to shape marketing strategies that enhance customer engagement, foster loyalty, and accelerate business expansion in the global BMS market. Reporting to the Director of Marketing, you will collaborate with sales, product, and customer success teams to deliver high-impact campaigns that position Honeywell as the partner of choice for intelligent building management.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies tailored to BMS segments, including demand generation, retention programs, and lifecycle marketing to boost engagement metrics by 20%+.
- Design targeted multi-channel campaigns (digital, email, events, webinars) leveraging customer data insights to personalize experiences and drive upsell/cross-sell opportunities.
- Partner with cross-functional teams to co-create content, case studies, and thought leadership that highlight BMS value propositions like energy efficiency and IoT integration.
- Analyze customer behavior using CRM tools (e.g., Salesforce, Marketo) to segment audiences, measure campaign ROI, and optimize strategies for maximum impact.
- Lead customer advocacy initiatives, including reference programs, NPS enhancement, and loyalty rewards to strengthen long-term relationships.
- Monitor market trends in smart buildings and competitive landscapes to inform agile marketing tactics and support go-to-market launches.
What Makes This Role Exciting
Join a dynamic team at the forefront of Honeywell's digital transformation in BMS, where your strategies will directly influence global revenue growth and customer satisfaction in a $100B+ market. Enjoy hybrid flexibility across international locations, access to cutting-edge tools, and the chance to innovate in sustainable tech. With mentorship from senior leaders and exposure to executive stakeholders, this role offers rapid career progression in a collaborative, inclusive culture that values bold ideas and measurable results. Be part of shaping the future of smart, connected buildings.
Summary
As the Customer Marketing Manager at Honeywell, you will be accountable for developing and executing customer marketing strategies to drive customer engagement, loyalty, and business growth, while collaborating with cross-functional teams to deliver targeted campaigns and enhance the overall customer experience.
Locations
- Skimped Hill Lane, Downshire Way, , Bracknell, BERKS, GB RG12 1EB
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Customer marketing strategy developmentintermediate
- Marketing automation (Marketo, Pardot, HubSpot)intermediate
- CRM proficiency (Salesforce)intermediate
- Data analytics and visualization (Google Analytics, Tableau)intermediate
- Content creation and storytelling for B2B tech audiencesintermediate
- Project management and cross-functional collaborationintermediate
- Digital campaign management (SEO, PPC, email automation)intermediate
- Strong written and verbal communicationintermediate
- Strategic thinking and problem-solvingintermediate
- Knowledge of BMS/IoT/smart building technologiesintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 5+ years of experience in customer marketing, preferably in B2B technology or industrial sectors like building automation or IoT (experience)
- Proven track record of developing and executing customer engagement strategies that drive measurable business outcomes (experience)
- Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) (experience)
- Strong analytical skills with proficiency in data-driven decision-making and ROI measurement (experience)
- Ability to thrive in a hybrid, international environment with excellent cross-cultural communication (experience)
Preferred Qualifications
- Master's degree in Marketing or MBA (experience)
- Certification in digital marketing (e.g., Google Analytics, HubSpot Inbound) (experience)
- Experience in the building management systems (BMS) or smart buildings industry (experience)
Responsibilities
- Develop and execute customer marketing strategies to enhance engagement, loyalty, and growth in the BMS portfolio
- Lead the creation and deployment of targeted campaigns across digital, email, and event channels
- Collaborate with sales, product, and customer success teams to align marketing efforts with business goals
- Analyze customer data and campaign performance to optimize strategies and report on KPIs like engagement rates and lifetime value
- Build and nurture customer advocacy programs, including testimonials, referrals, and loyalty initiatives
- Stay ahead of BMS market trends and competitor activities to inform innovative marketing approaches
- Manage budgets and vendor relationships to deliver campaigns on time and within scope
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company matching
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work model with international opportunities
- general: Paid time off, parental leave, and wellness initiatives
Tags & Categories
Answer 10 quick questions to check your fit for Customer Marketing Manager - BMS @ Honeywell.
Related Books and Jobs