Director Customer Marketing
Honeywell
Director Customer Marketing
Job Description
Director, Customer Marketing
Location: United States (Hybrid)
Overview
Honeywell is a Fortune 100 company that delivers industry-changing technology solutions that create a more connected, sustainable, and secure world. We are seeking a strategic and visionary Director, Customer Marketing to lead our customer marketing efforts across our diverse portfolio of aerospace, building technologies, performance materials, and safety solutions. In this pivotal role, you will develop and execute innovative customer marketing strategies that drive engagement, foster loyalty, and accelerate business growth. Reporting to the VP of Marketing, you will partner with sales, product, digital, and analytics teams to deeply understand customer needs and deliver personalized, data-driven campaigns that position Honeywell as the partner of choice in mission-critical industries.
Key Responsibilities
- Develop and lead comprehensive customer marketing strategies aligned with Honeywell's business objectives, focusing on segmentation, lifecycle management, and retention.
- Design and execute targeted multi-channel campaigns (email, digital, events, content) to enhance customer engagement and advocacy.
- Collaborate cross-functionally to translate customer insights into actionable marketing programs that drive revenue and loyalty metrics.
- Leverage data analytics to measure campaign performance, optimize ROI, and refine strategies for continuous improvement.
- Build and manage a high-performing customer marketing team, fostering a culture of innovation and accountability.
- Partner with sales and customer success teams to create joint value propositions and enablement tools.
- Stay ahead of industry trends in customer experience, personalization, and emerging technologies like AI-driven marketing.
What Makes This Role Exciting
This is a high-impact leadership position at the forefront of Honeywell's customer-centric transformation. You'll have the opportunity to shape marketing strategies for a global leader, influencing millions of customers in high-stakes industries. Enjoy hybrid flexibility, access to cutting-edge tools, and collaboration with world-class teams. Drive measurable growth while advancing your career in a company committed to innovation, sustainability, and employee development. Join us to make a tangible difference in creating a safer, smarter world.
Summary
As the Director of Customer Marketing at Honeywell, you will be accountable for developing and executing customer marketing strategies to drive customer engagement, loyalty, and business growth, while collaborating with cross-functional teams to understand customer needs and deliver targeted campaigns.
Locations
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
- Plymouth, MN, US
- Louisville, KY, US
- Northford, CT, US
- Salem, OR, US
- Charlotte, NC, US
- Houston, TX, US
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in customer marketing strategy and loyalty program designintermediate
- Proficiency in marketing automation platforms (e.g., Marketo, Pardot, Salesforce Marketing Cloud)intermediate
- Advanced data analytics and customer insights using tools like Tableau, Google Analytics, or Adobe Analyticsintermediate
- Strong leadership and team management skillsintermediate
- Excellent cross-functional collaboration and stakeholder influenceintermediate
- Deep knowledge of B2B customer journey mapping and segmentationintermediate
- Strategic thinking with a results-driven mindsetintermediate
- Familiarity with CRM systems (e.g., Salesforce) and CDP technologiesintermediate
- Exceptional communication and presentation skillsintermediate
- Agility in fast-paced, matrixed environmentsintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 10+ years of progressive experience in customer marketing, loyalty programs, or CRM, with at least 5 years in a leadership role (experience)
- Proven track record of developing and executing customer marketing strategies that drive engagement and revenue growth in B2B environments (experience)
- Experience in industrial, manufacturing, or technology sectors (e.g., aerospace, energy, or building technologies) (experience)
- Strong understanding of customer data platforms, marketing automation, and analytics tools (experience)
- Ability to lead cross-functional teams and manage budgets in a matrixed organization (experience)
Preferred Qualifications
- Master's degree in Marketing, MBA, or equivalent advanced degree (experience)
- Certifications in digital marketing (e.g., Google Analytics, HubSpot, Marketo) (experience)
- Experience with AI/ML-driven personalization or customer journey orchestration (experience)
Responsibilities
- Develop and execute customer marketing strategies to enhance engagement, loyalty, and lifetime value across Honeywell's customer segments
- Lead the creation of personalized campaigns using data insights, A/B testing, and multi-channel tactics to drive measurable business outcomes
- Collaborate with sales, product management, and digital teams to identify customer pain points and co-create targeted marketing solutions
- Oversee the management of customer data platforms (CDP) and marketing automation tools to enable scalable, one-to-one marketing at enterprise scale
- Analyze campaign performance using KPIs such as NPS, retention rates, and CLV, and provide strategic recommendations for optimization
- Build and mentor a team of marketing professionals, setting goals and fostering a culture of innovation and results-oriented execution
- Represent customer marketing in executive forums, aligning initiatives with Honeywell's broader growth and sustainability objectives
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance with low employee premiums
- general: 401(k) retirement plan with generous company matching
- general: Professional development programs, tuition reimbursement, and leadership training
- general: Flexible hybrid work model with wellness days and work-life balance initiatives
- general: Employee stock purchase plan and financial planning services
Tags & Categories
Answer 10 quick questions to check your fit for Director Customer Marketing @ Honeywell.
Related Books and Jobs
Director Customer Marketing
Honeywell
Director Customer Marketing
Job Description
Director, Customer Marketing
Location: United States (Hybrid)
Overview
Honeywell is a Fortune 100 company that delivers industry-changing technology solutions that create a more connected, sustainable, and secure world. We are seeking a strategic and visionary Director, Customer Marketing to lead our customer marketing efforts across our diverse portfolio of aerospace, building technologies, performance materials, and safety solutions. In this pivotal role, you will develop and execute innovative customer marketing strategies that drive engagement, foster loyalty, and accelerate business growth. Reporting to the VP of Marketing, you will partner with sales, product, digital, and analytics teams to deeply understand customer needs and deliver personalized, data-driven campaigns that position Honeywell as the partner of choice in mission-critical industries.
Key Responsibilities
- Develop and lead comprehensive customer marketing strategies aligned with Honeywell's business objectives, focusing on segmentation, lifecycle management, and retention.
- Design and execute targeted multi-channel campaigns (email, digital, events, content) to enhance customer engagement and advocacy.
- Collaborate cross-functionally to translate customer insights into actionable marketing programs that drive revenue and loyalty metrics.
- Leverage data analytics to measure campaign performance, optimize ROI, and refine strategies for continuous improvement.
- Build and manage a high-performing customer marketing team, fostering a culture of innovation and accountability.
- Partner with sales and customer success teams to create joint value propositions and enablement tools.
- Stay ahead of industry trends in customer experience, personalization, and emerging technologies like AI-driven marketing.
What Makes This Role Exciting
This is a high-impact leadership position at the forefront of Honeywell's customer-centric transformation. You'll have the opportunity to shape marketing strategies for a global leader, influencing millions of customers in high-stakes industries. Enjoy hybrid flexibility, access to cutting-edge tools, and collaboration with world-class teams. Drive measurable growth while advancing your career in a company committed to innovation, sustainability, and employee development. Join us to make a tangible difference in creating a safer, smarter world.
Summary
As the Director of Customer Marketing at Honeywell, you will be accountable for developing and executing customer marketing strategies to drive customer engagement, loyalty, and business growth, while collaborating with cross-functional teams to understand customer needs and deliver targeted campaigns.
Locations
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
- Plymouth, MN, US
- Louisville, KY, US
- Northford, CT, US
- Salem, OR, US
- Charlotte, NC, US
- Houston, TX, US
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in customer marketing strategy and loyalty program designintermediate
- Proficiency in marketing automation platforms (e.g., Marketo, Pardot, Salesforce Marketing Cloud)intermediate
- Advanced data analytics and customer insights using tools like Tableau, Google Analytics, or Adobe Analyticsintermediate
- Strong leadership and team management skillsintermediate
- Excellent cross-functional collaboration and stakeholder influenceintermediate
- Deep knowledge of B2B customer journey mapping and segmentationintermediate
- Strategic thinking with a results-driven mindsetintermediate
- Familiarity with CRM systems (e.g., Salesforce) and CDP technologiesintermediate
- Exceptional communication and presentation skillsintermediate
- Agility in fast-paced, matrixed environmentsintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 10+ years of progressive experience in customer marketing, loyalty programs, or CRM, with at least 5 years in a leadership role (experience)
- Proven track record of developing and executing customer marketing strategies that drive engagement and revenue growth in B2B environments (experience)
- Experience in industrial, manufacturing, or technology sectors (e.g., aerospace, energy, or building technologies) (experience)
- Strong understanding of customer data platforms, marketing automation, and analytics tools (experience)
- Ability to lead cross-functional teams and manage budgets in a matrixed organization (experience)
Preferred Qualifications
- Master's degree in Marketing, MBA, or equivalent advanced degree (experience)
- Certifications in digital marketing (e.g., Google Analytics, HubSpot, Marketo) (experience)
- Experience with AI/ML-driven personalization or customer journey orchestration (experience)
Responsibilities
- Develop and execute customer marketing strategies to enhance engagement, loyalty, and lifetime value across Honeywell's customer segments
- Lead the creation of personalized campaigns using data insights, A/B testing, and multi-channel tactics to drive measurable business outcomes
- Collaborate with sales, product management, and digital teams to identify customer pain points and co-create targeted marketing solutions
- Oversee the management of customer data platforms (CDP) and marketing automation tools to enable scalable, one-to-one marketing at enterprise scale
- Analyze campaign performance using KPIs such as NPS, retention rates, and CLV, and provide strategic recommendations for optimization
- Build and mentor a team of marketing professionals, setting goals and fostering a culture of innovation and results-oriented execution
- Represent customer marketing in executive forums, aligning initiatives with Honeywell's broader growth and sustainability objectives
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance with low employee premiums
- general: 401(k) retirement plan with generous company matching
- general: Professional development programs, tuition reimbursement, and leadership training
- general: Flexible hybrid work model with wellness days and work-life balance initiatives
- general: Employee stock purchase plan and financial planning services
Tags & Categories
Answer 10 quick questions to check your fit for Director Customer Marketing @ Honeywell.
Related Books and Jobs