Director Customer Marketing - Building Management Systems
Honeywell
Director Customer Marketing - Building Management Systems
Job Description
Director Customer Marketing - Building Management Systems
Location: United States (Hybrid)
Overview
Honeywell is a Fortune 100 company that delivers industry-changing technology solutions to our world’s most critical challenges in the areas of energy transition, sustainability, and building technologies. Join our Building Management Systems (BMS) team as Director of Customer Marketing, where you will lead the charge in crafting innovative marketing strategies that deepen customer relationships, boost loyalty, and accelerate revenue growth in the smart buildings sector. Reporting to the VP of Marketing, you will partner with sales, product, and customer success teams to translate customer insights into high-impact campaigns that position Honeywell as the leader in intelligent building solutions.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies tailored to BMS customers, including segmentation, lifecycle marketing, and personalized engagement programs to drive retention and expansion.
- Lead cross-functional teams to analyze customer data, identify pain points, and launch targeted campaigns using digital channels, events, and account-based marketing (ABM).
- Collaborate with product management to align marketing initiatives with BMS product roadmaps, ensuring campaigns highlight features like energy efficiency, IoT integration, and predictive analytics.
- Measure campaign performance through KPIs such as customer lifetime value (CLV), net promoter score (NPS), and engagement metrics, optimizing for ROI and business impact.
- Champion customer advocacy programs, including case studies, testimonials, and reference networks to amplify success stories in the commercial real estate and facilities management markets.
- Stay ahead of industry trends in PropTech, sustainability, and smart buildings to innovate marketing approaches and maintain Honeywell's competitive edge.
What Makes This Role Exciting
This is more than a marketing leadership role—it's a chance to shape the future of sustainable buildings at a global innovator. You'll have the autonomy to drive transformative strategies, access to cutting-edge analytics tools, and collaboration with world-class teams. Impact millions of square feet of managed space worldwide, contribute to Honeywell's net-zero goals, and advance your career in a hybrid environment that prioritizes innovation, inclusion, and work-life balance. If you're passionate about customer-centric growth in high-tech industries, this is your opportunity to make a lasting difference.
Summary
As the Director of Customer Marketing at Honeywell, you will be accountable for developing and executing customer marketing strategies to drive customer engagement, loyalty, and business growth, while collaborating with cross-functional teams to understand customer needs and deliver targeted campaigns.
Locations
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in customer marketing strategy and executionintermediate
- Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau)intermediate
- Strong knowledge of CRM (Salesforce) and marketing automation (Marketo, Pardot)intermediate
- Experience with ABM platforms and customer data platforms (CDPs)intermediate
- Excellent leadership and cross-functional collaboration skillsintermediate
- Strategic thinking with a data-driven mindsetintermediate
- Superior communication and storytelling abilitiesintermediate
- Deep industry knowledge of building automation, IoT, and smart buildingsintermediate
- Project management expertise for complex campaignsintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field (experience)
- 10+ years of progressive experience in customer marketing, preferably in B2B technology or industrial sectors (experience)
- 5+ years in a leadership role managing marketing teams and budgets exceeding $5M (experience)
- Proven track record of driving customer engagement and revenue growth through data-driven strategies (experience)
- Deep understanding of building management systems, IoT, or PropTech markets (experience)
- Experience with CRM platforms like Salesforce and marketing automation tools like Marketo (experience)
Preferred Qualifications
- Master's degree in Marketing, MBA, or equivalent (experience)
- Certifications in digital marketing (e.g., Google Analytics, HubSpot) or customer experience (e.g., CCXP) (experience)
- Experience in sustainability-focused marketing or energy management solutions (experience)
Responsibilities
- Design and execute multi-channel customer marketing campaigns to enhance engagement and loyalty across BMS customer segments
- Lead the development of customer journey maps and personalized nurture programs using advanced analytics
- Collaborate with sales and product teams to create ABM strategies targeting key enterprise accounts in commercial real estate
- Oversee the creation of high-quality content, including webinars, whitepapers, and case studies showcasing BMS value
- Analyze customer data and market trends to refine strategies and report on KPIs to senior leadership
- Build and mentor a high-performing customer marketing team while managing external agency partners
- Drive innovation in customer advocacy and loyalty programs to increase upsell and cross-sell opportunities
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company matching
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work model with wellness initiatives
- general: Paid time off, parental leave, and employee stock purchase plan
Tags & Categories
Answer 10 quick questions to check your fit for Director Customer Marketing - Building Management Systems @ Honeywell.
Related Books and Jobs
Director Customer Marketing - Building Management Systems
Honeywell
Director Customer Marketing - Building Management Systems
Job Description
Director Customer Marketing - Building Management Systems
Location: United States (Hybrid)
Overview
Honeywell is a Fortune 100 company that delivers industry-changing technology solutions to our world’s most critical challenges in the areas of energy transition, sustainability, and building technologies. Join our Building Management Systems (BMS) team as Director of Customer Marketing, where you will lead the charge in crafting innovative marketing strategies that deepen customer relationships, boost loyalty, and accelerate revenue growth in the smart buildings sector. Reporting to the VP of Marketing, you will partner with sales, product, and customer success teams to translate customer insights into high-impact campaigns that position Honeywell as the leader in intelligent building solutions.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies tailored to BMS customers, including segmentation, lifecycle marketing, and personalized engagement programs to drive retention and expansion.
- Lead cross-functional teams to analyze customer data, identify pain points, and launch targeted campaigns using digital channels, events, and account-based marketing (ABM).
- Collaborate with product management to align marketing initiatives with BMS product roadmaps, ensuring campaigns highlight features like energy efficiency, IoT integration, and predictive analytics.
- Measure campaign performance through KPIs such as customer lifetime value (CLV), net promoter score (NPS), and engagement metrics, optimizing for ROI and business impact.
- Champion customer advocacy programs, including case studies, testimonials, and reference networks to amplify success stories in the commercial real estate and facilities management markets.
- Stay ahead of industry trends in PropTech, sustainability, and smart buildings to innovate marketing approaches and maintain Honeywell's competitive edge.
What Makes This Role Exciting
This is more than a marketing leadership role—it's a chance to shape the future of sustainable buildings at a global innovator. You'll have the autonomy to drive transformative strategies, access to cutting-edge analytics tools, and collaboration with world-class teams. Impact millions of square feet of managed space worldwide, contribute to Honeywell's net-zero goals, and advance your career in a hybrid environment that prioritizes innovation, inclusion, and work-life balance. If you're passionate about customer-centric growth in high-tech industries, this is your opportunity to make a lasting difference.
Summary
As the Director of Customer Marketing at Honeywell, you will be accountable for developing and executing customer marketing strategies to drive customer engagement, loyalty, and business growth, while collaborating with cross-functional teams to understand customer needs and deliver targeted campaigns.
Locations
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in customer marketing strategy and executionintermediate
- Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau)intermediate
- Strong knowledge of CRM (Salesforce) and marketing automation (Marketo, Pardot)intermediate
- Experience with ABM platforms and customer data platforms (CDPs)intermediate
- Excellent leadership and cross-functional collaboration skillsintermediate
- Strategic thinking with a data-driven mindsetintermediate
- Superior communication and storytelling abilitiesintermediate
- Deep industry knowledge of building automation, IoT, and smart buildingsintermediate
- Project management expertise for complex campaignsintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field (experience)
- 10+ years of progressive experience in customer marketing, preferably in B2B technology or industrial sectors (experience)
- 5+ years in a leadership role managing marketing teams and budgets exceeding $5M (experience)
- Proven track record of driving customer engagement and revenue growth through data-driven strategies (experience)
- Deep understanding of building management systems, IoT, or PropTech markets (experience)
- Experience with CRM platforms like Salesforce and marketing automation tools like Marketo (experience)
Preferred Qualifications
- Master's degree in Marketing, MBA, or equivalent (experience)
- Certifications in digital marketing (e.g., Google Analytics, HubSpot) or customer experience (e.g., CCXP) (experience)
- Experience in sustainability-focused marketing or energy management solutions (experience)
Responsibilities
- Design and execute multi-channel customer marketing campaigns to enhance engagement and loyalty across BMS customer segments
- Lead the development of customer journey maps and personalized nurture programs using advanced analytics
- Collaborate with sales and product teams to create ABM strategies targeting key enterprise accounts in commercial real estate
- Oversee the creation of high-quality content, including webinars, whitepapers, and case studies showcasing BMS value
- Analyze customer data and market trends to refine strategies and report on KPIs to senior leadership
- Build and mentor a high-performing customer marketing team while managing external agency partners
- Drive innovation in customer advocacy and loyalty programs to increase upsell and cross-sell opportunities
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company matching
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work model with wellness initiatives
- general: Paid time off, parental leave, and employee stock purchase plan
Tags & Categories
Answer 10 quick questions to check your fit for Director Customer Marketing - Building Management Systems @ Honeywell.
Related Books and Jobs