Director Customer Marketing - Fire
Honeywell
Director Customer Marketing - Fire
Job Description
Director Customer Marketing - Fire
Location: United States (Hybrid)
Overview
Honeywell is a Fortune 100 company that delivers industry-changing technology solutions to our world’s toughest challenges. In the Fire business unit, we protect lives and property through innovative fire detection, suppression, and safety systems. As the Director of Customer Marketing - Fire, you will lead the development and execution of customer-centric marketing strategies to drive engagement, loyalty, and revenue growth in the fire safety sector. Reporting to the VP of Marketing, you will collaborate with sales, product, and customer success teams to deeply understand customer needs—from commercial building owners to industrial facilities—and deliver targeted campaigns that position Honeywell as the trusted leader in fire protection.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies, including segmentation, personalization, and lifecycle marketing, to boost retention rates by 20%+ and expand wallet share in the fire safety market.
- Lead cross-functional teams to design and launch multi-channel campaigns (digital, events, content) tailored to fire safety professionals, end-users, and channel partners.
- Analyze customer data and market trends using tools like Salesforce and Google Analytics to identify opportunities and measure campaign ROI.
- Partner with product teams to create customer education content, case studies, and thought leadership on fire safety innovations.
- Manage a team of marketing specialists, fostering a high-performance culture aligned with Honeywell’s commitment to innovation and customer obsession.
- Drive advocacy programs, including customer reference networks and loyalty initiatives, to enhance brand equity in competitive fire protection landscapes.
What Makes This Role Exciting
This role offers the chance to shape the future of fire safety marketing at a global leader, impacting millions through life-saving technologies. Enjoy hybrid flexibility, executive visibility, and the resources of a Fortune 100 innovator. Collaborate with diverse teams, influence strategic decisions, and grow your career in a purpose-driven environment where your strategies directly fuel business growth and customer trust.
Summary
As the Director of Customer Marketing at Honeywell, you will be accountable for developing and executing customer marketing strategies to drive customer engagement, loyalty, and business growth, while collaborating with cross-functional teams to understand customer needs and deliver targeted campaigns.
Locations
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in customer segmentation and persona developmentintermediate
- Proficiency in CRM and marketing automation tools (Salesforce, Marketo, Pardot)intermediate
- Advanced analytics skills (Google Analytics, Tableau, customer lifetime value modeling)intermediate
- Strong leadership and team management abilitiesintermediate
- Excellent communication and stakeholder influence skillsintermediate
- Deep knowledge of B2B marketing in safety or industrial sectorsintermediate
- Project management expertise for multi-channel campaignsintermediate
- Data-driven decision-making and ROI measurementintermediate
- Creative content strategy for technical audiencesintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 8+ years of progressive experience in customer marketing, preferably in B2B industrial or safety sectors (experience)
- 5+ years of leadership experience managing marketing teams and budgets exceeding $2M (experience)
- Proven track record of driving customer engagement and revenue growth through data-driven strategies (experience)
- Experience in the fire safety, building technologies, or industrial IoT industries (experience)
- Strong understanding of CRM platforms like Salesforce Marketing Cloud and customer analytics tools (experience)
Preferred Qualifications
- Master's degree in Marketing, MBA, or equivalent (experience)
- Certifications in digital marketing (Google Analytics, HubSpot) or customer experience (CCXP) (experience)
- Experience with loyalty programs or Nurture Marketing in regulated industries (experience)
Responsibilities
- Develop and execute customer marketing strategies to enhance engagement, loyalty, and growth in the Fire business unit
- Lead the creation of targeted campaigns across email, web, social, and events to reach fire safety stakeholders
- Collaborate with sales, product, and customer success teams to align marketing with customer journey needs
- Analyze customer insights and performance metrics to optimize campaigns and report on KPIs like NPS and CLV
- Manage and mentor a team of 5-8 marketing professionals, setting goals and driving professional development
- Oversee budget allocation and vendor partnerships for customer marketing initiatives
- Champion customer advocacy through testimonials, referrals, and co-marketing opportunities
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company matching
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work model with wellness stipends
- general: Paid parental leave and employee assistance programs
Tags & Categories
Answer 10 quick questions to check your fit for Director Customer Marketing - Fire @ Honeywell.
Related Books and Jobs
Director Customer Marketing - Fire
Honeywell
Director Customer Marketing - Fire
Job Description
Director Customer Marketing - Fire
Location: United States (Hybrid)
Overview
Honeywell is a Fortune 100 company that delivers industry-changing technology solutions to our world’s toughest challenges. In the Fire business unit, we protect lives and property through innovative fire detection, suppression, and safety systems. As the Director of Customer Marketing - Fire, you will lead the development and execution of customer-centric marketing strategies to drive engagement, loyalty, and revenue growth in the fire safety sector. Reporting to the VP of Marketing, you will collaborate with sales, product, and customer success teams to deeply understand customer needs—from commercial building owners to industrial facilities—and deliver targeted campaigns that position Honeywell as the trusted leader in fire protection.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies, including segmentation, personalization, and lifecycle marketing, to boost retention rates by 20%+ and expand wallet share in the fire safety market.
- Lead cross-functional teams to design and launch multi-channel campaigns (digital, events, content) tailored to fire safety professionals, end-users, and channel partners.
- Analyze customer data and market trends using tools like Salesforce and Google Analytics to identify opportunities and measure campaign ROI.
- Partner with product teams to create customer education content, case studies, and thought leadership on fire safety innovations.
- Manage a team of marketing specialists, fostering a high-performance culture aligned with Honeywell’s commitment to innovation and customer obsession.
- Drive advocacy programs, including customer reference networks and loyalty initiatives, to enhance brand equity in competitive fire protection landscapes.
What Makes This Role Exciting
This role offers the chance to shape the future of fire safety marketing at a global leader, impacting millions through life-saving technologies. Enjoy hybrid flexibility, executive visibility, and the resources of a Fortune 100 innovator. Collaborate with diverse teams, influence strategic decisions, and grow your career in a purpose-driven environment where your strategies directly fuel business growth and customer trust.
Summary
As the Director of Customer Marketing at Honeywell, you will be accountable for developing and executing customer marketing strategies to drive customer engagement, loyalty, and business growth, while collaborating with cross-functional teams to understand customer needs and deliver targeted campaigns.
Locations
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in customer segmentation and persona developmentintermediate
- Proficiency in CRM and marketing automation tools (Salesforce, Marketo, Pardot)intermediate
- Advanced analytics skills (Google Analytics, Tableau, customer lifetime value modeling)intermediate
- Strong leadership and team management abilitiesintermediate
- Excellent communication and stakeholder influence skillsintermediate
- Deep knowledge of B2B marketing in safety or industrial sectorsintermediate
- Project management expertise for multi-channel campaignsintermediate
- Data-driven decision-making and ROI measurementintermediate
- Creative content strategy for technical audiencesintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 8+ years of progressive experience in customer marketing, preferably in B2B industrial or safety sectors (experience)
- 5+ years of leadership experience managing marketing teams and budgets exceeding $2M (experience)
- Proven track record of driving customer engagement and revenue growth through data-driven strategies (experience)
- Experience in the fire safety, building technologies, or industrial IoT industries (experience)
- Strong understanding of CRM platforms like Salesforce Marketing Cloud and customer analytics tools (experience)
Preferred Qualifications
- Master's degree in Marketing, MBA, or equivalent (experience)
- Certifications in digital marketing (Google Analytics, HubSpot) or customer experience (CCXP) (experience)
- Experience with loyalty programs or Nurture Marketing in regulated industries (experience)
Responsibilities
- Develop and execute customer marketing strategies to enhance engagement, loyalty, and growth in the Fire business unit
- Lead the creation of targeted campaigns across email, web, social, and events to reach fire safety stakeholders
- Collaborate with sales, product, and customer success teams to align marketing with customer journey needs
- Analyze customer insights and performance metrics to optimize campaigns and report on KPIs like NPS and CLV
- Manage and mentor a team of 5-8 marketing professionals, setting goals and driving professional development
- Oversee budget allocation and vendor partnerships for customer marketing initiatives
- Champion customer advocacy through testimonials, referrals, and co-marketing opportunities
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company matching
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work model with wellness stipends
- general: Paid parental leave and employee assistance programs
Tags & Categories
Answer 10 quick questions to check your fit for Director Customer Marketing - Fire @ Honeywell.
Related Books and Jobs