Director Customer Marketing - Software
Honeywell
Director Customer Marketing - Software
Job Description
Director, Customer Marketing - Software
Location: United States (Hybrid)
Overview
Honeywell is a Fortune 100 company that invents and manufactures technologies to address some of the world's toughest challenges in energy transition, sustainability, and security. We are seeking a strategic and visionary Director, Customer Marketing - Software to lead our customer marketing efforts for Honeywell's cutting-edge software solutions. In this pivotal role, you will develop and execute innovative marketing strategies that drive customer engagement, foster loyalty, and accelerate business growth across our software portfolio. Reporting to the VP of Marketing, you will collaborate with cross-functional teams—including product management, sales, customer success, and engineering—to deeply understand customer needs and deliver personalized, data-driven campaigns that position Honeywell as the leader in industrial software.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies tailored to Honeywell's software offerings, focusing on segmentation, lifecycle marketing, and retention to increase customer lifetime value.
- Lead the creation of targeted multi-channel campaigns, including email nurturing, webinars, in-app messaging, and account-based marketing (ABM) programs, leveraging customer data and analytics.
- Partner with sales and customer success teams to identify high-value accounts, uncover pain points, and co-create personalized experiences that drive upsell, cross-sell, and renewal rates.
- Analyze customer behavior, campaign performance, and market trends using tools like Salesforce, Marketo, and Google Analytics to optimize strategies and report on KPIs such as engagement rates, Net Promoter Score (NPS), and revenue attribution.
- Champion customer advocacy initiatives, including case studies, testimonials, and reference programs, to amplify success stories and build community within our software user base.
- Manage a team of marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making while aligning with Honeywell's global marketing standards.
- Stay ahead of industry trends in B2B SaaS marketing, emerging technologies like AI-driven personalization, and competitive landscapes to continuously evolve our approach.
What Makes This Role Exciting
This is more than a marketing leadership role—it's a chance to shape the future of customer experiences at a global innovator. You'll have the autonomy to experiment with bold ideas, access to Honeywell's vast resources and data ecosystem, and the opportunity to impact millions of users in industries like aerospace, building technologies, and industrial automation. Join a high-performing team in a hybrid environment that values work-life balance, and contribute to meaningful work that advances sustainability and connectivity worldwide. If you're passionate about blending creativity, technology, and customer obsession, this role at Honeywell offers unparalleled growth and impact.
Summary
As the Director of Customer Marketing - Software, at Honeywell, you will be accountable for developing and executing customer marketing strategies to drive customer engagement, loyalty, and business growth, while collaborating with cross-functional teams to understand customer needs and deliver targeted campaigns.
Locations
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in customer marketing strategies for B2B SaaS/softwareintermediate
- Proficiency in marketing automation tools (Marketo, Pardot, HubSpot)intermediate
- Strong data analytics skills (Google Analytics, Tableau, Salesforce reporting)intermediate
- Experience with CRM platforms (Salesforce, Dynamics 365)intermediate
- Excellent leadership and team management abilitiesintermediate
- Strategic thinking and problem-solving in fast-paced environmentsintermediate
- Superior communication and stakeholder influence skillsintermediate
- Deep knowledge of ABM, lifecycle marketing, and customer advocacyintermediate
- Familiarity with industrial IoT/software ecosystemsintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 10+ years of progressive experience in customer marketing, preferably in B2B software or SaaS environments (experience)
- 7+ years in a leadership role managing marketing teams and complex campaigns (experience)
- Proven track record of driving customer engagement and revenue growth through data-driven strategies (experience)
- Experience in industrial or enterprise software markets is highly desirable (experience)
Preferred Qualifications
- Master's degree in Marketing, MBA, or equivalent advanced degree (experience)
- Certifications in digital marketing (e.g., Google Analytics, HubSpot, Marketo) (experience)
- Experience in account-based marketing (ABM) or customer success marketing within Fortune 500 companies (experience)
Responsibilities
- Design and execute customer lifecycle marketing strategies to enhance engagement, retention, and expansion across software segments
- Lead cross-functional collaboration with sales, product, and engineering teams to align marketing initiatives with customer needs and business goals
- Develop and manage budgets for customer marketing programs, ensuring ROI through rigorous performance measurement
- Utilize marketing automation platforms and CRM systems to deliver personalized, scalable campaigns at enterprise level
- Oversee the production of customer-facing content, including webinars, newsletters, and success stories
- Monitor and report on key metrics, providing actionable insights to senior leadership
- Innovate with emerging technologies like AI and predictive analytics to anticipate customer needs
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company matching
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work model with work-life balance initiatives
- general: Paid parental leave, wellness programs, and employee assistance
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Answer 10 quick questions to check your fit for Director Customer Marketing - Software @ Honeywell.
Related Books and Jobs
Director Customer Marketing - Software
Honeywell
Director Customer Marketing - Software
Job Description
Director, Customer Marketing - Software
Location: United States (Hybrid)
Overview
Honeywell is a Fortune 100 company that invents and manufactures technologies to address some of the world's toughest challenges in energy transition, sustainability, and security. We are seeking a strategic and visionary Director, Customer Marketing - Software to lead our customer marketing efforts for Honeywell's cutting-edge software solutions. In this pivotal role, you will develop and execute innovative marketing strategies that drive customer engagement, foster loyalty, and accelerate business growth across our software portfolio. Reporting to the VP of Marketing, you will collaborate with cross-functional teams—including product management, sales, customer success, and engineering—to deeply understand customer needs and deliver personalized, data-driven campaigns that position Honeywell as the leader in industrial software.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies tailored to Honeywell's software offerings, focusing on segmentation, lifecycle marketing, and retention to increase customer lifetime value.
- Lead the creation of targeted multi-channel campaigns, including email nurturing, webinars, in-app messaging, and account-based marketing (ABM) programs, leveraging customer data and analytics.
- Partner with sales and customer success teams to identify high-value accounts, uncover pain points, and co-create personalized experiences that drive upsell, cross-sell, and renewal rates.
- Analyze customer behavior, campaign performance, and market trends using tools like Salesforce, Marketo, and Google Analytics to optimize strategies and report on KPIs such as engagement rates, Net Promoter Score (NPS), and revenue attribution.
- Champion customer advocacy initiatives, including case studies, testimonials, and reference programs, to amplify success stories and build community within our software user base.
- Manage a team of marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making while aligning with Honeywell's global marketing standards.
- Stay ahead of industry trends in B2B SaaS marketing, emerging technologies like AI-driven personalization, and competitive landscapes to continuously evolve our approach.
What Makes This Role Exciting
This is more than a marketing leadership role—it's a chance to shape the future of customer experiences at a global innovator. You'll have the autonomy to experiment with bold ideas, access to Honeywell's vast resources and data ecosystem, and the opportunity to impact millions of users in industries like aerospace, building technologies, and industrial automation. Join a high-performing team in a hybrid environment that values work-life balance, and contribute to meaningful work that advances sustainability and connectivity worldwide. If you're passionate about blending creativity, technology, and customer obsession, this role at Honeywell offers unparalleled growth and impact.
Summary
As the Director of Customer Marketing - Software, at Honeywell, you will be accountable for developing and executing customer marketing strategies to drive customer engagement, loyalty, and business growth, while collaborating with cross-functional teams to understand customer needs and deliver targeted campaigns.
Locations
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in customer marketing strategies for B2B SaaS/softwareintermediate
- Proficiency in marketing automation tools (Marketo, Pardot, HubSpot)intermediate
- Strong data analytics skills (Google Analytics, Tableau, Salesforce reporting)intermediate
- Experience with CRM platforms (Salesforce, Dynamics 365)intermediate
- Excellent leadership and team management abilitiesintermediate
- Strategic thinking and problem-solving in fast-paced environmentsintermediate
- Superior communication and stakeholder influence skillsintermediate
- Deep knowledge of ABM, lifecycle marketing, and customer advocacyintermediate
- Familiarity with industrial IoT/software ecosystemsintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 10+ years of progressive experience in customer marketing, preferably in B2B software or SaaS environments (experience)
- 7+ years in a leadership role managing marketing teams and complex campaigns (experience)
- Proven track record of driving customer engagement and revenue growth through data-driven strategies (experience)
- Experience in industrial or enterprise software markets is highly desirable (experience)
Preferred Qualifications
- Master's degree in Marketing, MBA, or equivalent advanced degree (experience)
- Certifications in digital marketing (e.g., Google Analytics, HubSpot, Marketo) (experience)
- Experience in account-based marketing (ABM) or customer success marketing within Fortune 500 companies (experience)
Responsibilities
- Design and execute customer lifecycle marketing strategies to enhance engagement, retention, and expansion across software segments
- Lead cross-functional collaboration with sales, product, and engineering teams to align marketing initiatives with customer needs and business goals
- Develop and manage budgets for customer marketing programs, ensuring ROI through rigorous performance measurement
- Utilize marketing automation platforms and CRM systems to deliver personalized, scalable campaigns at enterprise level
- Oversee the production of customer-facing content, including webinars, newsletters, and success stories
- Monitor and report on key metrics, providing actionable insights to senior leadership
- Innovate with emerging technologies like AI and predictive analytics to anticipate customer needs
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company matching
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work model with work-life balance initiatives
- general: Paid parental leave, wellness programs, and employee assistance
Tags & Categories
Answer 10 quick questions to check your fit for Director Customer Marketing - Software @ Honeywell.
Related Books and Jobs