Lead Customer Marketing Specialist
Honeywell
Lead Customer Marketing Specialist
Job Description
Lead Customer Marketing Specialist
Location: United States (Hybrid)
Overview
The future is what we make it.
When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers, and doers who make the things that make the future. That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe, and even making it possible to breathe on Mars. Working at Honeywell isn’t just about developing cool things. That’s why all our employees enjoy access to dynamic career opportunities across different fields and industries.
As a Lead Customer Marketing Specialist, you will spearhead customer-centric marketing strategies for Honeywell's aerospace, building technologies, and performance materials sectors. In this hybrid role based in the United States, you'll drive targeted campaigns that enhance customer engagement, loyalty, and revenue growth. Reporting to the Director of Customer Marketing, you'll collaborate with cross-functional teams to deliver data-driven insights and innovative solutions that position Honeywell as the industry leader in sustainable innovation.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies, including segmentation, personalization, and lifecycle management programs tailored to Honeywell's diverse B2B customer base.
- Lead the creation of multi-channel campaigns (email, digital, events) that drive customer acquisition, retention, and upsell opportunities across product lines.
- Analyze customer data using CRM tools to identify trends, measure campaign ROI, and optimize marketing performance.
- Collaborate with sales, product, and digital teams to align marketing efforts with business objectives and customer needs.
- Mentor junior marketing specialists, fostering a culture of innovation and excellence within the team.
- Manage budgets, timelines, and vendor relationships for customer marketing initiatives, ensuring on-time and on-budget delivery.
What Makes This Role Exciting
This position offers the chance to lead transformative marketing efforts at a Fortune 100 company shaping the future of aviation, smart buildings, and space exploration. You'll have the autonomy to innovate with cutting-edge tools, influence global strategies, and grow your career through Honeywell's robust development programs. Join us to make a tangible impact on customers worldwide while enjoying a hybrid work model that supports work-life balance. Are you ready to help us make the future?
Summary
The future is what we make it. When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future. That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars. Working at Honeywell isn’t just about developing cool things. That’s why all our employees enjoy access to dynamic career opportunities across different fields and industries. Are you ready to help us make the future?
Locations
- 4001 Fairview Industrial Drive SE, Fairview Industrial, Park, , Portland, OR, US 97302
- Atlanta, GA, US
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in customer relationship management (CRM) systems like Salesforce Marketing Cloudintermediate
- Proficiency in marketing automation tools (e.g., Marketo, Pardot)intermediate
- Advanced data analytics and visualization (Tableau, Google Analytics)intermediate
- Strategic thinking and campaign managementintermediate
- Excellent written and verbal communication skillsintermediate
- Project management and cross-functional collaborationintermediate
- Customer-centric mindset with B2B experienceintermediate
- Leadership and team mentoring abilitiesintermediate
- Familiarity with digital marketing channels (SEO, PPC, social media)intermediate
- Strong problem-solving and adaptability in fast-paced environmentsintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 7+ years of experience in customer marketing, preferably in B2B industrial or technology sectors (experience)
- Proven track record leading customer segmentation and lifecycle marketing programs (experience)
- Experience with CRM platforms such as Salesforce or Marketo (experience)
- Strong analytical skills with proficiency in data visualization tools like Tableau or Google Analytics (experience)
- Demonstrated leadership experience in managing marketing teams or projects (experience)
Preferred Qualifications
- Master's degree in Marketing or MBA (experience)
- Certification in digital marketing (e.g., Google Analytics, HubSpot) (experience)
- Experience in aerospace, manufacturing, or industrial IoT industries (experience)
Responsibilities
- Design and execute customer journey mapping and personalized marketing campaigns to boost engagement and loyalty
- Lead A/B testing and optimization of email, web, and event-based marketing initiatives for maximum ROI
- Conduct market research and customer surveys to inform product positioning and marketing strategies
- Collaborate with sales teams to develop account-based marketing (ABM) programs for key enterprise clients
- Oversee the development of customer advocacy programs, including case studies and testimonials
- Monitor and report on key performance metrics, providing actionable insights to senior leadership
- Innovate with emerging technologies like AI-driven personalization to enhance customer experiences
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company matching
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work arrangements and generous PTO
- general: Employee stock purchase plan and wellness initiatives
Tags & Categories
Answer 10 quick questions to check your fit for Lead Customer Marketing Specialist @ Honeywell.
Related Books and Jobs
Lead Customer Marketing Specialist
Honeywell
Lead Customer Marketing Specialist
Job Description
Lead Customer Marketing Specialist
Location: United States (Hybrid)
Overview
The future is what we make it.
When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers, and doers who make the things that make the future. That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe, and even making it possible to breathe on Mars. Working at Honeywell isn’t just about developing cool things. That’s why all our employees enjoy access to dynamic career opportunities across different fields and industries.
As a Lead Customer Marketing Specialist, you will spearhead customer-centric marketing strategies for Honeywell's aerospace, building technologies, and performance materials sectors. In this hybrid role based in the United States, you'll drive targeted campaigns that enhance customer engagement, loyalty, and revenue growth. Reporting to the Director of Customer Marketing, you'll collaborate with cross-functional teams to deliver data-driven insights and innovative solutions that position Honeywell as the industry leader in sustainable innovation.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies, including segmentation, personalization, and lifecycle management programs tailored to Honeywell's diverse B2B customer base.
- Lead the creation of multi-channel campaigns (email, digital, events) that drive customer acquisition, retention, and upsell opportunities across product lines.
- Analyze customer data using CRM tools to identify trends, measure campaign ROI, and optimize marketing performance.
- Collaborate with sales, product, and digital teams to align marketing efforts with business objectives and customer needs.
- Mentor junior marketing specialists, fostering a culture of innovation and excellence within the team.
- Manage budgets, timelines, and vendor relationships for customer marketing initiatives, ensuring on-time and on-budget delivery.
What Makes This Role Exciting
This position offers the chance to lead transformative marketing efforts at a Fortune 100 company shaping the future of aviation, smart buildings, and space exploration. You'll have the autonomy to innovate with cutting-edge tools, influence global strategies, and grow your career through Honeywell's robust development programs. Join us to make a tangible impact on customers worldwide while enjoying a hybrid work model that supports work-life balance. Are you ready to help us make the future?
Summary
The future is what we make it. When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future. That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars. Working at Honeywell isn’t just about developing cool things. That’s why all our employees enjoy access to dynamic career opportunities across different fields and industries. Are you ready to help us make the future?
Locations
- 4001 Fairview Industrial Drive SE, Fairview Industrial, Park, , Portland, OR, US 97302
- Atlanta, GA, US
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in customer relationship management (CRM) systems like Salesforce Marketing Cloudintermediate
- Proficiency in marketing automation tools (e.g., Marketo, Pardot)intermediate
- Advanced data analytics and visualization (Tableau, Google Analytics)intermediate
- Strategic thinking and campaign managementintermediate
- Excellent written and verbal communication skillsintermediate
- Project management and cross-functional collaborationintermediate
- Customer-centric mindset with B2B experienceintermediate
- Leadership and team mentoring abilitiesintermediate
- Familiarity with digital marketing channels (SEO, PPC, social media)intermediate
- Strong problem-solving and adaptability in fast-paced environmentsintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 7+ years of experience in customer marketing, preferably in B2B industrial or technology sectors (experience)
- Proven track record leading customer segmentation and lifecycle marketing programs (experience)
- Experience with CRM platforms such as Salesforce or Marketo (experience)
- Strong analytical skills with proficiency in data visualization tools like Tableau or Google Analytics (experience)
- Demonstrated leadership experience in managing marketing teams or projects (experience)
Preferred Qualifications
- Master's degree in Marketing or MBA (experience)
- Certification in digital marketing (e.g., Google Analytics, HubSpot) (experience)
- Experience in aerospace, manufacturing, or industrial IoT industries (experience)
Responsibilities
- Design and execute customer journey mapping and personalized marketing campaigns to boost engagement and loyalty
- Lead A/B testing and optimization of email, web, and event-based marketing initiatives for maximum ROI
- Conduct market research and customer surveys to inform product positioning and marketing strategies
- Collaborate with sales teams to develop account-based marketing (ABM) programs for key enterprise clients
- Oversee the development of customer advocacy programs, including case studies and testimonials
- Monitor and report on key performance metrics, providing actionable insights to senior leadership
- Innovate with emerging technologies like AI-driven personalization to enhance customer experiences
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company matching
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work arrangements and generous PTO
- general: Employee stock purchase plan and wellness initiatives
Tags & Categories
Answer 10 quick questions to check your fit for Lead Customer Marketing Specialist @ Honeywell.
Related Books and Jobs