Senior Customer Marketing Specialist
Honeywell
Senior Customer Marketing Specialist
Job Description
Senior Customer Marketing Specialist
Location: International (Hybrid)
Overview
Honeywell is a Fortune 100 company that delivers industry-changing technology solutions to our world’s toughest challenges. As a Senior Customer Marketing Specialist, you will play a pivotal role in driving customer engagement and loyalty across our global portfolio of aerospace, building technologies, performance materials, and safety solutions. Reporting to the Customer Marketing Manager, you will develop and execute targeted marketing strategies that enhance customer experience, boost retention, and accelerate revenue growth in a hybrid work environment. This position offers the opportunity to collaborate with cross-functional teams in a dynamic, innovative culture where your expertise will directly impact Honeywell’s market leadership.
Key Responsibilities
- Design and execute comprehensive customer marketing campaigns, including segmentation, personalization, and multi-channel activations to drive engagement and upsell opportunities.
- Analyze customer data and market trends using tools like Salesforce and Google Analytics to inform strategy and measure campaign ROI.
- Develop loyalty programs, newsletters, and digital content tailored to key customer segments in industries such as aviation, energy, and manufacturing.
- Partner with sales, product, and digital teams to create customer journey maps and optimize touchpoints for maximum impact.
- Lead A/B testing and optimization of marketing assets, ensuring alignment with brand guidelines and global compliance standards.
- Report on key performance metrics, providing actionable insights to senior leadership to refine customer marketing initiatives.
What Makes This Role Exciting
Join a high-impact team at Honeywell where you’ll innovate at the intersection of technology and customer needs, influencing global strategies that serve millions. Enjoy hybrid flexibility, exposure to cutting-edge tools, and career growth in a company committed to sustainability and innovation. Thrive in an inclusive environment with opportunities to lead projects that shape the future of customer-centric marketing.
Locations
- UOA Corporate Tower, Avenue 10, The Vertical,, Bangsar South City, No. 8, Jalan Kerinchi, , Kuala Lumpur, WP, MY 59200
- Singapore, SG
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in CRM platforms (Salesforce, Marketo)intermediate
- Proficiency in analytics tools (Google Analytics, Tableau, Excel)intermediate
- Digital marketing skills (email automation, SEO/SEM, social media)intermediate
- Customer journey mapping and segmentationintermediate
- Project management and cross-functional collaborationintermediate
- Data analysis and ROI measurementintermediate
- Content creation and storytellingintermediate
- Strong written and verbal communicationintermediate
- Adaptability to hybrid/international work environmentsintermediate
- Knowledge of marketing automation and A/B testingintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 5+ years of experience in customer marketing, loyalty programs, or CRM-focused roles within B2B industries (experience)
- Proven track record of developing and executing successful multi-channel marketing campaigns (experience)
- Experience with customer data platforms and analytics tools (e.g., Salesforce Marketing Cloud, Tableau) (experience)
- Strong understanding of global market dynamics and customer segmentation strategies (experience)
- Ability to travel internationally up to 20% as needed (experience)
Preferred Qualifications
- Master's degree in Marketing or MBA (experience)
- Certifications in digital marketing (e.g., Google Analytics, HubSpot, or Salesforce Certified Marketing Cloud) (experience)
- Experience in industrial or technology sectors such as aerospace, manufacturing, or energy (experience)
Responsibilities
- Develop and implement customer marketing strategies to enhance retention and lifetime value across international markets
- Create personalized content and campaigns using data-driven insights to engage diverse customer segments
- Collaborate with sales and product teams to align marketing efforts with business objectives and customer feedback
- Manage end-to-end campaign execution, from planning and budgeting to performance tracking and optimization
- Conduct market research and competitive analysis to identify growth opportunities and refine targeting
- Lead cross-functional projects to launch loyalty programs and customer advocacy initiatives
- Prepare executive-level reports and presentations on campaign performance and strategic recommendations
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) retirement plan with generous company matching
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work arrangements and generous PTO
- general: Employee stock purchase plan and wellness initiatives
Tags & Categories
Answer 10 quick questions to check your fit for Senior Customer Marketing Specialist @ Honeywell.
Related Books and Jobs
Senior Customer Marketing Specialist
Honeywell
Senior Customer Marketing Specialist
Job Description
Senior Customer Marketing Specialist
Location: International (Hybrid)
Overview
Honeywell is a Fortune 100 company that delivers industry-changing technology solutions to our world’s toughest challenges. As a Senior Customer Marketing Specialist, you will play a pivotal role in driving customer engagement and loyalty across our global portfolio of aerospace, building technologies, performance materials, and safety solutions. Reporting to the Customer Marketing Manager, you will develop and execute targeted marketing strategies that enhance customer experience, boost retention, and accelerate revenue growth in a hybrid work environment. This position offers the opportunity to collaborate with cross-functional teams in a dynamic, innovative culture where your expertise will directly impact Honeywell’s market leadership.
Key Responsibilities
- Design and execute comprehensive customer marketing campaigns, including segmentation, personalization, and multi-channel activations to drive engagement and upsell opportunities.
- Analyze customer data and market trends using tools like Salesforce and Google Analytics to inform strategy and measure campaign ROI.
- Develop loyalty programs, newsletters, and digital content tailored to key customer segments in industries such as aviation, energy, and manufacturing.
- Partner with sales, product, and digital teams to create customer journey maps and optimize touchpoints for maximum impact.
- Lead A/B testing and optimization of marketing assets, ensuring alignment with brand guidelines and global compliance standards.
- Report on key performance metrics, providing actionable insights to senior leadership to refine customer marketing initiatives.
What Makes This Role Exciting
Join a high-impact team at Honeywell where you’ll innovate at the intersection of technology and customer needs, influencing global strategies that serve millions. Enjoy hybrid flexibility, exposure to cutting-edge tools, and career growth in a company committed to sustainability and innovation. Thrive in an inclusive environment with opportunities to lead projects that shape the future of customer-centric marketing.
Locations
- UOA Corporate Tower, Avenue 10, The Vertical,, Bangsar South City, No. 8, Jalan Kerinchi, , Kuala Lumpur, WP, MY 59200
- Singapore, SG
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in CRM platforms (Salesforce, Marketo)intermediate
- Proficiency in analytics tools (Google Analytics, Tableau, Excel)intermediate
- Digital marketing skills (email automation, SEO/SEM, social media)intermediate
- Customer journey mapping and segmentationintermediate
- Project management and cross-functional collaborationintermediate
- Data analysis and ROI measurementintermediate
- Content creation and storytellingintermediate
- Strong written and verbal communicationintermediate
- Adaptability to hybrid/international work environmentsintermediate
- Knowledge of marketing automation and A/B testingintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 5+ years of experience in customer marketing, loyalty programs, or CRM-focused roles within B2B industries (experience)
- Proven track record of developing and executing successful multi-channel marketing campaigns (experience)
- Experience with customer data platforms and analytics tools (e.g., Salesforce Marketing Cloud, Tableau) (experience)
- Strong understanding of global market dynamics and customer segmentation strategies (experience)
- Ability to travel internationally up to 20% as needed (experience)
Preferred Qualifications
- Master's degree in Marketing or MBA (experience)
- Certifications in digital marketing (e.g., Google Analytics, HubSpot, or Salesforce Certified Marketing Cloud) (experience)
- Experience in industrial or technology sectors such as aerospace, manufacturing, or energy (experience)
Responsibilities
- Develop and implement customer marketing strategies to enhance retention and lifetime value across international markets
- Create personalized content and campaigns using data-driven insights to engage diverse customer segments
- Collaborate with sales and product teams to align marketing efforts with business objectives and customer feedback
- Manage end-to-end campaign execution, from planning and budgeting to performance tracking and optimization
- Conduct market research and competitive analysis to identify growth opportunities and refine targeting
- Lead cross-functional projects to launch loyalty programs and customer advocacy initiatives
- Prepare executive-level reports and presentations on campaign performance and strategic recommendations
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) retirement plan with generous company matching
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work arrangements and generous PTO
- general: Employee stock purchase plan and wellness initiatives
Tags & Categories
Answer 10 quick questions to check your fit for Senior Customer Marketing Specialist @ Honeywell.
Related Books and Jobs