Senior Demand Generation Specialist (m/f/d)
Honeywell
Senior Demand Generation Specialist (m/f/d)
Job Description
Senior Demand Generation Specialist (m/f/d)
Location: International | Workplace: Remote
Job Overview
Honeywell is a Fortune 100 company and a global leader in innovative solutions across aerospace, building technologies, performance materials, and safety & productivity. We are seeking a highly motivated Senior Demand Generation Specialist to join our dynamic marketing team. In this remote role, you will drive high-impact demand generation strategies to fuel pipeline growth and accelerate revenue for our cutting-edge technology solutions. Reporting to the Demand Generation Manager, you will leverage data-driven insights, multi-channel campaigns, and cross-functional collaboration to generate qualified leads and nurture prospects through the sales funnel. This position offers the opportunity to work with international teams, influence global marketing initiatives, and contribute to Honeywell's mission of advancing a safer, smarter, and more sustainable world.
Key Responsibilities
- Develop and execute comprehensive demand generation campaigns across digital channels including email, paid social, SEO/SEM, and webinars to achieve quarterly pipeline targets.
- Analyze campaign performance using tools like Salesforce, Marketo, and Google Analytics to optimize ROI and iterate on strategies in real-time.
- Collaborate with sales, product marketing, and content teams to create personalized nurture programs that align with buyer journeys and industry verticals.
- Lead A/B testing initiatives and multivariate experiments to enhance conversion rates and lead quality.
- Manage lead scoring models, segmentation, and lifecycle marketing automation to ensure seamless handoff to sales teams.
- Track and report on key metrics such as MQLs, SQLs, CAC, and pipeline velocity to senior leadership.
- Stay ahead of industry trends in B2B marketing, martech stack innovations, and account-based marketing (ABM) tactics.
What Makes This Role Exciting
Be part of a high-growth team at a world-class innovator where your strategies directly impact multi-billion-dollar revenues. Enjoy full remote flexibility across international time zones, access to Honeywell's robust professional development resources, and the chance to work on transformative technologies shaping industries. Collaborate with diverse, global talent while enjoying work-life balance and competitive rewards that recognize your contributions to our shared success.
Locations
- Strahlenbergerstrasse 110-112, , Germany, HE, DE 63067 (Remote)
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in marketing automation (Marketo, HubSpot, Pardot)intermediate
- Proficiency in CRM (Salesforce) and analytics (Google Analytics, Tableau)intermediate
- Strong data analysis and SQL skills for campaign optimizationintermediate
- Experience with paid advertising (Google Ads, LinkedIn Ads, programmatic)intermediate
- Excellent written and verbal communication for campaign storytellingintermediate
- Project management and cross-functional collaboration abilitiesintermediate
- Deep knowledge of B2B buyer journeys and lead nurturingintermediate
- Familiarity with ABM tools and intent-based marketingintermediate
- Creative problem-solving in fast-paced environmentsintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 5+ years of experience in demand generation, performance marketing, or B2B lead generation roles (experience)
- Proven track record of managing multi-channel campaigns generating $1M+ in pipeline annually (experience)
- Hands-on experience with marketing automation platforms such as Marketo, Pardot, or HubSpot (experience)
- Strong proficiency in CRM systems like Salesforce and analytics tools (Google Analytics, Tableau) (experience)
- Experience in tech or industrial sectors with understanding of complex B2B sales cycles (experience)
Preferred Qualifications
- Master's degree in Marketing or Business Analytics (experience)
- Certifications in Google Ads, Marketo, or HubSpot (experience)
- Experience with account-based marketing (ABM) and intent data platforms like 6sense or Bombora (experience)
Responsibilities
- Design, launch, and optimize multi-channel demand generation campaigns to meet and exceed pipeline goals
- Lead the development of email nurture sequences, webinars, and paid media strategies targeting key accounts
- Collaborate cross-functionally with sales and product teams to align campaigns with revenue objectives
- Conduct in-depth performance analysis and A/B testing to continuously improve lead quality and conversion rates
- Build and refine lead scoring models and segmentation strategies within marketing automation platforms
- Generate executive-level reports on campaign ROI, attribution, and forecasting using advanced analytics
- Innovate with emerging martech tools and tactics to scale demand generation efforts globally
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company matching
- general: Unlimited PTO and flexible remote work policy
- general: Professional development stipend and tuition reimbursement
- general: Employee stock purchase plan and wellness programs
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Answer 10 quick questions to check your fit for Senior Demand Generation Specialist (m/f/d) @ Honeywell.
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Senior Demand Generation Specialist (m/f/d)
Honeywell
Senior Demand Generation Specialist (m/f/d)
Job Description
Senior Demand Generation Specialist (m/f/d)
Location: International | Workplace: Remote
Job Overview
Honeywell is a Fortune 100 company and a global leader in innovative solutions across aerospace, building technologies, performance materials, and safety & productivity. We are seeking a highly motivated Senior Demand Generation Specialist to join our dynamic marketing team. In this remote role, you will drive high-impact demand generation strategies to fuel pipeline growth and accelerate revenue for our cutting-edge technology solutions. Reporting to the Demand Generation Manager, you will leverage data-driven insights, multi-channel campaigns, and cross-functional collaboration to generate qualified leads and nurture prospects through the sales funnel. This position offers the opportunity to work with international teams, influence global marketing initiatives, and contribute to Honeywell's mission of advancing a safer, smarter, and more sustainable world.
Key Responsibilities
- Develop and execute comprehensive demand generation campaigns across digital channels including email, paid social, SEO/SEM, and webinars to achieve quarterly pipeline targets.
- Analyze campaign performance using tools like Salesforce, Marketo, and Google Analytics to optimize ROI and iterate on strategies in real-time.
- Collaborate with sales, product marketing, and content teams to create personalized nurture programs that align with buyer journeys and industry verticals.
- Lead A/B testing initiatives and multivariate experiments to enhance conversion rates and lead quality.
- Manage lead scoring models, segmentation, and lifecycle marketing automation to ensure seamless handoff to sales teams.
- Track and report on key metrics such as MQLs, SQLs, CAC, and pipeline velocity to senior leadership.
- Stay ahead of industry trends in B2B marketing, martech stack innovations, and account-based marketing (ABM) tactics.
What Makes This Role Exciting
Be part of a high-growth team at a world-class innovator where your strategies directly impact multi-billion-dollar revenues. Enjoy full remote flexibility across international time zones, access to Honeywell's robust professional development resources, and the chance to work on transformative technologies shaping industries. Collaborate with diverse, global talent while enjoying work-life balance and competitive rewards that recognize your contributions to our shared success.
Locations
- Strahlenbergerstrasse 110-112, , Germany, HE, DE 63067 (Remote)
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in marketing automation (Marketo, HubSpot, Pardot)intermediate
- Proficiency in CRM (Salesforce) and analytics (Google Analytics, Tableau)intermediate
- Strong data analysis and SQL skills for campaign optimizationintermediate
- Experience with paid advertising (Google Ads, LinkedIn Ads, programmatic)intermediate
- Excellent written and verbal communication for campaign storytellingintermediate
- Project management and cross-functional collaboration abilitiesintermediate
- Deep knowledge of B2B buyer journeys and lead nurturingintermediate
- Familiarity with ABM tools and intent-based marketingintermediate
- Creative problem-solving in fast-paced environmentsintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 5+ years of experience in demand generation, performance marketing, or B2B lead generation roles (experience)
- Proven track record of managing multi-channel campaigns generating $1M+ in pipeline annually (experience)
- Hands-on experience with marketing automation platforms such as Marketo, Pardot, or HubSpot (experience)
- Strong proficiency in CRM systems like Salesforce and analytics tools (Google Analytics, Tableau) (experience)
- Experience in tech or industrial sectors with understanding of complex B2B sales cycles (experience)
Preferred Qualifications
- Master's degree in Marketing or Business Analytics (experience)
- Certifications in Google Ads, Marketo, or HubSpot (experience)
- Experience with account-based marketing (ABM) and intent data platforms like 6sense or Bombora (experience)
Responsibilities
- Design, launch, and optimize multi-channel demand generation campaigns to meet and exceed pipeline goals
- Lead the development of email nurture sequences, webinars, and paid media strategies targeting key accounts
- Collaborate cross-functionally with sales and product teams to align campaigns with revenue objectives
- Conduct in-depth performance analysis and A/B testing to continuously improve lead quality and conversion rates
- Build and refine lead scoring models and segmentation strategies within marketing automation platforms
- Generate executive-level reports on campaign ROI, attribution, and forecasting using advanced analytics
- Innovate with emerging martech tools and tactics to scale demand generation efforts globally
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company matching
- general: Unlimited PTO and flexible remote work policy
- general: Professional development stipend and tuition reimbursement
- general: Employee stock purchase plan and wellness programs
Tags & Categories
Answer 10 quick questions to check your fit for Senior Demand Generation Specialist (m/f/d) @ Honeywell.
Related Books and Jobs