Sr. Customer Marketing Manager (Events)
Honeywell
Sr. Customer Marketing Manager (Events)
Job Description
Overview
As a Sr. Customer Marketing Manager (Events) at Honeywell, you will play a pivotal role in driving revenue growth and elevating customer satisfaction through innovative, customer-centric marketing strategies. Based in the United States with a hybrid work model, this position offers the flexibility to collaborate with cross-functional teams while leveraging Honeywell's global resources. You will spearhead event-based marketing initiatives that showcase our cutting-edge solutions in aerospace, building technologies, performance materials, and safety & productivity, fostering deeper customer relationships and accelerating business expansion.
Key Responsibilities
- Develop and execute comprehensive event marketing strategies aligned with customer needs, including trade shows, conferences, webinars, and virtual experiences to generate high-quality leads and drive pipeline growth.
- Lead the planning, budgeting, and execution of key industry events, ensuring seamless integration with sales teams for maximum ROI and measurable outcomes.
- Collaborate with product marketing, sales, and customer success teams to create tailored event content, demos, and experiences that highlight Honeywell's value proposition.
- Analyze event performance metrics using tools like Salesforce, Marketo, and Google Analytics to optimize future strategies and report on KPIs such as lead conversion rates and customer engagement scores.
- Build strategic partnerships with event organizers, influencers, and industry associations to amplify Honeywell's brand presence and thought leadership.
- Manage vendor relationships and cross-functional project teams to deliver events on time, within budget, and exceeding customer expectations.
What Makes This Role Exciting
Join a dynamic team at a Fortune 100 company where your expertise in event marketing will directly impact Honeywell's market leadership. Enjoy hybrid flexibility, exposure to innovative technologies, and opportunities to influence global strategies. With a supportive culture emphasizing innovation, diversity, and employee growth, you'll thrive in an environment that rewards bold ideas and delivers real-world impact for customers worldwide.
Summary
As a Senior Customer Marketing Manager at Honeywell, you will be accountable for developing and executing customer-centric marketing strategies to drive revenue growth and enhance customer satisfaction.
Locations
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
- Louisville, KY, US
- Charlotte, NC, US
- Plymouth, MN, US
- Salem, OR, US
- Northford, CT, US
- Houston, TX, US
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in event planning and execution for B2B audiencesintermediate
- Proficiency in marketing automation (Marketo, Eloqua) and CRM (Salesforce)intermediate
- Strong analytical skills with Google Analytics, Tableau, or similar toolsintermediate
- Excellent project management and organizational abilitiesintermediate
- Superior communication and stakeholder management skillsintermediate
- Creative content development for events and digital channelsintermediate
- Budgeting and financial acumen for large-scale eventsintermediate
- Knowledge of customer journey mapping and personalization strategiesintermediate
- Adaptability to hybrid/virtual event platforms (e.g., Hopin, Zoom Events)intermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 7+ years of experience in customer marketing, event management, or B2B marketing within a technology or industrial sector (experience)
- Proven track record of developing and executing successful event strategies that drive revenue and customer engagement (experience)
- Experience with marketing automation platforms (e.g., Marketo, Pardot) and CRM systems (e.g., Salesforce) (experience)
- Strong project management skills with the ability to manage budgets exceeding $500K (experience)
- Ability to travel up to 30% for domestic and international events (experience)
Preferred Qualifications
- Master's degree in Marketing or MBA (experience)
- Certifications in digital marketing (e.g., Google Analytics, HubSpot) or event management (e.g., CMP) (experience)
- Experience in the aerospace, industrial automation, or building technologies industries (experience)
Responsibilities
- Design and execute end-to-end event marketing campaigns, from concept to post-event analysis, to generate qualified leads and nurture customer relationships
- Lead cross-functional teams in planning and delivering high-impact events, including trade shows, customer summits, and virtual webinars
- Develop event budgets, negotiate with vendors, and ensure ROI through data-driven optimizations
- Create compelling event content, including agendas, keynotes, and interactive experiences tailored to customer pain points
- Collaborate with sales and product teams to align events with pipeline goals and customer journey stages
- Measure and report on event success using KPIs like attendance, engagement rates, and revenue attribution
- Stay ahead of industry trends to innovate event formats and technologies, such as AR/VR experiences
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance with low employee premiums
- general: 401(k) retirement savings plan with generous company matching
- general: Professional development programs, tuition reimbursement, and leadership training
- general: Flexible hybrid work model with wellness programs and paid time off
- general: Employee stock purchase plan and financial wellness resources
Tags & Categories
Answer 10 quick questions to check your fit for Sr. Customer Marketing Manager (Events) @ Honeywell.
Related Books and Jobs
Sr. Customer Marketing Manager (Events)
Honeywell
Sr. Customer Marketing Manager (Events)
Job Description
Overview
As a Sr. Customer Marketing Manager (Events) at Honeywell, you will play a pivotal role in driving revenue growth and elevating customer satisfaction through innovative, customer-centric marketing strategies. Based in the United States with a hybrid work model, this position offers the flexibility to collaborate with cross-functional teams while leveraging Honeywell's global resources. You will spearhead event-based marketing initiatives that showcase our cutting-edge solutions in aerospace, building technologies, performance materials, and safety & productivity, fostering deeper customer relationships and accelerating business expansion.
Key Responsibilities
- Develop and execute comprehensive event marketing strategies aligned with customer needs, including trade shows, conferences, webinars, and virtual experiences to generate high-quality leads and drive pipeline growth.
- Lead the planning, budgeting, and execution of key industry events, ensuring seamless integration with sales teams for maximum ROI and measurable outcomes.
- Collaborate with product marketing, sales, and customer success teams to create tailored event content, demos, and experiences that highlight Honeywell's value proposition.
- Analyze event performance metrics using tools like Salesforce, Marketo, and Google Analytics to optimize future strategies and report on KPIs such as lead conversion rates and customer engagement scores.
- Build strategic partnerships with event organizers, influencers, and industry associations to amplify Honeywell's brand presence and thought leadership.
- Manage vendor relationships and cross-functional project teams to deliver events on time, within budget, and exceeding customer expectations.
What Makes This Role Exciting
Join a dynamic team at a Fortune 100 company where your expertise in event marketing will directly impact Honeywell's market leadership. Enjoy hybrid flexibility, exposure to innovative technologies, and opportunities to influence global strategies. With a supportive culture emphasizing innovation, diversity, and employee growth, you'll thrive in an environment that rewards bold ideas and delivers real-world impact for customers worldwide.
Summary
As a Senior Customer Marketing Manager at Honeywell, you will be accountable for developing and executing customer-centric marketing strategies to drive revenue growth and enhance customer satisfaction.
Locations
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
- Louisville, KY, US
- Charlotte, NC, US
- Plymouth, MN, US
- Salem, OR, US
- Northford, CT, US
- Houston, TX, US
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in event planning and execution for B2B audiencesintermediate
- Proficiency in marketing automation (Marketo, Eloqua) and CRM (Salesforce)intermediate
- Strong analytical skills with Google Analytics, Tableau, or similar toolsintermediate
- Excellent project management and organizational abilitiesintermediate
- Superior communication and stakeholder management skillsintermediate
- Creative content development for events and digital channelsintermediate
- Budgeting and financial acumen for large-scale eventsintermediate
- Knowledge of customer journey mapping and personalization strategiesintermediate
- Adaptability to hybrid/virtual event platforms (e.g., Hopin, Zoom Events)intermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 7+ years of experience in customer marketing, event management, or B2B marketing within a technology or industrial sector (experience)
- Proven track record of developing and executing successful event strategies that drive revenue and customer engagement (experience)
- Experience with marketing automation platforms (e.g., Marketo, Pardot) and CRM systems (e.g., Salesforce) (experience)
- Strong project management skills with the ability to manage budgets exceeding $500K (experience)
- Ability to travel up to 30% for domestic and international events (experience)
Preferred Qualifications
- Master's degree in Marketing or MBA (experience)
- Certifications in digital marketing (e.g., Google Analytics, HubSpot) or event management (e.g., CMP) (experience)
- Experience in the aerospace, industrial automation, or building technologies industries (experience)
Responsibilities
- Design and execute end-to-end event marketing campaigns, from concept to post-event analysis, to generate qualified leads and nurture customer relationships
- Lead cross-functional teams in planning and delivering high-impact events, including trade shows, customer summits, and virtual webinars
- Develop event budgets, negotiate with vendors, and ensure ROI through data-driven optimizations
- Create compelling event content, including agendas, keynotes, and interactive experiences tailored to customer pain points
- Collaborate with sales and product teams to align events with pipeline goals and customer journey stages
- Measure and report on event success using KPIs like attendance, engagement rates, and revenue attribution
- Stay ahead of industry trends to innovate event formats and technologies, such as AR/VR experiences
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance with low employee premiums
- general: 401(k) retirement savings plan with generous company matching
- general: Professional development programs, tuition reimbursement, and leadership training
- general: Flexible hybrid work model with wellness programs and paid time off
- general: Employee stock purchase plan and financial wellness resources
Tags & Categories
Answer 10 quick questions to check your fit for Sr. Customer Marketing Manager (Events) @ Honeywell.
Related Books and Jobs