Sr. Customer Marketing Manager (Verticals)
Honeywell
Sr. Customer Marketing Manager (Verticals)
Job Description
Sr. Customer Marketing Manager (Verticals)
Location: United States | Workplace: Hybrid
Overview
As a Senior Customer Marketing Manager (Verticals) at Honeywell, a Fortune 100 global leader in aerospace, building technologies, performance materials, and safety solutions, you will drive customer-centric marketing strategies tailored to key industry verticals such as aerospace, healthcare, manufacturing, and energy. Reporting to the Director of Customer Marketing, you will develop and execute innovative programs that accelerate revenue growth, deepen customer loyalty, and position Honeywell as the trusted partner in mission-critical technologies. This hybrid role offers the flexibility to collaborate with cross-functional teams while leveraging Honeywell's world-class resources to deliver measurable business impact.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies for assigned verticals, including segmentation, persona development, and personalized campaigns to drive pipeline generation and customer retention.
- Lead the creation of vertical-specific content, such as case studies, whitepapers, and webinars, collaborating with product marketing and sales teams to align messaging with customer pain points and Honeywell's value proposition.
- Analyze customer data and market trends using tools like Salesforce, Marketo, and Tableau to optimize campaign performance, measure ROI, and inform strategic decisions.
- Partner with sales and account teams to design joint value propositions, co-marketing initiatives, and customer events that enhance satisfaction and upsell opportunities.
- Manage budgets, timelines, and cross-functional projects to launch high-impact programs, ensuring alignment with Honeywell's annual marketing objectives and revenue targets.
- Champion customer insights by conducting voice-of-customer research and feeding actionable feedback into product roadmaps and marketing innovation.
What Makes This Role Exciting
Join a dynamic team at the forefront of Honeywell's digital transformation, where your strategies will directly influence multi-billion-dollar vertical markets. Enjoy the thrill of working on cutting-edge technologies like IoT, AI-driven analytics, and sustainable solutions that shape industries worldwide. With ample opportunities for career growth, global exposure, and collaboration with industry pioneers, this role offers unparalleled impact and professional fulfillment in a company committed to innovation and inclusion.
Summary
As a Senior Customer Marketing Manager at Honeywell, you will be accountable for developing and executing customer-centric marketing strategies to drive revenue growth and enhance customer satisfaction.
Locations
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
- Plymouth, MN, US
- Louisville, KY, US
- Northford, CT, US
- Salem, OR, US
- Charlotte, NC, US
- Houston, TX, US
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in B2B customer marketing and vertical-specific strategiesintermediate
- Proficiency in marketing automation (Marketo, Eloqua) and CRM (Salesforce)intermediate
- Advanced analytics skills (Tableau, Google Analytics, Excel)intermediate
- Content creation and storytelling for technical audiencesintermediate
- Project management and cross-functional leadershipintermediate
- Data-driven decision-making and ROI analysisintermediate
- Strong communication and presentation skillsintermediate
- Knowledge of ABM tools and demand generation best practicesintermediate
- Industry awareness in aerospace, building tech, or performance materialsintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 7+ years of experience in customer marketing, demand generation, or vertical marketing within B2B technology or industrial sectors (experience)
- Proven track record of developing and executing marketing strategies that drive revenue growth and customer engagement (experience)
- Experience with marketing automation platforms (e.g., Marketo, Pardot) and CRM systems (e.g., Salesforce) (experience)
- Strong analytical skills with proficiency in data-driven decision-making and ROI measurement (experience)
- Ability to travel up to 25% for customer events and vertical industry conferences (experience)
Preferred Qualifications
- Master's degree in Marketing, MBA, or equivalent (experience)
- Certifications in digital marketing (e.g., Google Analytics, HubSpot) (experience)
- Experience in aerospace, manufacturing, or energy verticals with knowledge of Honeywell's key markets (experience)
Responsibilities
- Design and execute customer-centric marketing strategies for specific industry verticals to drive revenue growth and customer lifetime value
- Lead the development of personalized campaigns, including email nurturing, account-based marketing (ABM), and digital advertising tailored to vertical needs
- Collaborate with sales, product, and customer success teams to create joint go-to-market plans and co-branded content
- Conduct market research and customer segmentation to identify growth opportunities and refine targeting strategies
- Measure and optimize program performance using KPIs such as pipeline influence, conversion rates, and Net Promoter Score (NPS)
- Manage cross-functional projects and budgets to deliver campaigns on time and within scope
- Present insights and recommendations to senior leadership to shape vertical marketing roadmaps
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company match and immediate vesting
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work model with work-life balance initiatives
- general: Paid parental leave, wellness programs, and employee stock purchase plan
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Answer 10 quick questions to check your fit for Sr. Customer Marketing Manager (Verticals) @ Honeywell.
Related Books and Jobs
Sr. Customer Marketing Manager (Verticals)
Honeywell
Sr. Customer Marketing Manager (Verticals)
Job Description
Sr. Customer Marketing Manager (Verticals)
Location: United States | Workplace: Hybrid
Overview
As a Senior Customer Marketing Manager (Verticals) at Honeywell, a Fortune 100 global leader in aerospace, building technologies, performance materials, and safety solutions, you will drive customer-centric marketing strategies tailored to key industry verticals such as aerospace, healthcare, manufacturing, and energy. Reporting to the Director of Customer Marketing, you will develop and execute innovative programs that accelerate revenue growth, deepen customer loyalty, and position Honeywell as the trusted partner in mission-critical technologies. This hybrid role offers the flexibility to collaborate with cross-functional teams while leveraging Honeywell's world-class resources to deliver measurable business impact.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies for assigned verticals, including segmentation, persona development, and personalized campaigns to drive pipeline generation and customer retention.
- Lead the creation of vertical-specific content, such as case studies, whitepapers, and webinars, collaborating with product marketing and sales teams to align messaging with customer pain points and Honeywell's value proposition.
- Analyze customer data and market trends using tools like Salesforce, Marketo, and Tableau to optimize campaign performance, measure ROI, and inform strategic decisions.
- Partner with sales and account teams to design joint value propositions, co-marketing initiatives, and customer events that enhance satisfaction and upsell opportunities.
- Manage budgets, timelines, and cross-functional projects to launch high-impact programs, ensuring alignment with Honeywell's annual marketing objectives and revenue targets.
- Champion customer insights by conducting voice-of-customer research and feeding actionable feedback into product roadmaps and marketing innovation.
What Makes This Role Exciting
Join a dynamic team at the forefront of Honeywell's digital transformation, where your strategies will directly influence multi-billion-dollar vertical markets. Enjoy the thrill of working on cutting-edge technologies like IoT, AI-driven analytics, and sustainable solutions that shape industries worldwide. With ample opportunities for career growth, global exposure, and collaboration with industry pioneers, this role offers unparalleled impact and professional fulfillment in a company committed to innovation and inclusion.
Summary
As a Senior Customer Marketing Manager at Honeywell, you will be accountable for developing and executing customer-centric marketing strategies to drive revenue growth and enhance customer satisfaction.
Locations
- 715 Peachtree Street, N.E., , Atlanta, GA, US 30308
- Plymouth, MN, US
- Louisville, KY, US
- Northford, CT, US
- Salem, OR, US
- Charlotte, NC, US
- Houston, TX, US
Salary
60,000 - 120,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Expertise in B2B customer marketing and vertical-specific strategiesintermediate
- Proficiency in marketing automation (Marketo, Eloqua) and CRM (Salesforce)intermediate
- Advanced analytics skills (Tableau, Google Analytics, Excel)intermediate
- Content creation and storytelling for technical audiencesintermediate
- Project management and cross-functional leadershipintermediate
- Data-driven decision-making and ROI analysisintermediate
- Strong communication and presentation skillsintermediate
- Knowledge of ABM tools and demand generation best practicesintermediate
- Industry awareness in aerospace, building tech, or performance materialsintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (experience)
- 7+ years of experience in customer marketing, demand generation, or vertical marketing within B2B technology or industrial sectors (experience)
- Proven track record of developing and executing marketing strategies that drive revenue growth and customer engagement (experience)
- Experience with marketing automation platforms (e.g., Marketo, Pardot) and CRM systems (e.g., Salesforce) (experience)
- Strong analytical skills with proficiency in data-driven decision-making and ROI measurement (experience)
- Ability to travel up to 25% for customer events and vertical industry conferences (experience)
Preferred Qualifications
- Master's degree in Marketing, MBA, or equivalent (experience)
- Certifications in digital marketing (e.g., Google Analytics, HubSpot) (experience)
- Experience in aerospace, manufacturing, or energy verticals with knowledge of Honeywell's key markets (experience)
Responsibilities
- Design and execute customer-centric marketing strategies for specific industry verticals to drive revenue growth and customer lifetime value
- Lead the development of personalized campaigns, including email nurturing, account-based marketing (ABM), and digital advertising tailored to vertical needs
- Collaborate with sales, product, and customer success teams to create joint go-to-market plans and co-branded content
- Conduct market research and customer segmentation to identify growth opportunities and refine targeting strategies
- Measure and optimize program performance using KPIs such as pipeline influence, conversion rates, and Net Promoter Score (NPS)
- Manage cross-functional projects and budgets to deliver campaigns on time and within scope
- Present insights and recommendations to senior leadership to shape vertical marketing roadmaps
Benefits
- general: Competitive base salary and performance-based incentives
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with generous company match and immediate vesting
- general: Professional development programs and tuition reimbursement
- general: Flexible hybrid work model with work-life balance initiatives
- general: Paid parental leave, wellness programs, and employee stock purchase plan
Tags & Categories
Answer 10 quick questions to check your fit for Sr. Customer Marketing Manager (Verticals) @ Honeywell.
Related Books and Jobs