Senior Director, ABM Strategy & Transformation

Location: Palo Alto, California, United States of America

Department: Your Privacy

About the Role

HP Inc. is pioneering the future of Account-Based Marketing (ABM) and seeks a visionary Senior Director, ABM Strategy & Transformation to lead this charge from our Palo Alto headquarters. In this high-impact role, you will craft and execute scalable ABM programs—one-to-one, one-to-few, and one-to-many—that fuel revenue growth, deepen customer relationships, and cement HP’s leadership in technology-driven marketing. Leveraging HP’s innovative culture, you’ll transform traditional marketing into a precision-engineered ABM powerhouse, aligning sales and marketing to target high-value accounts with cutting-edge technology solutions. Key to success will be your ability to integrate advanced ABM platforms with HP’s CRM, automation, and AI analytics ecosystems, delivering real-time insights and personalized engagements that accelerate pipeline velocity and customer loyalty. You’ll build and inspire a world-class team of specialists, foster cross-functional collaboration with sales, product, and executive leaders, and champion data-backed metrics like account engagement scores and marketing-attributed revenue. At HP, your strategic vision will drive customer-centric innovation, positioning our hardware and technology portfolio as indispensable to enterprise success. Join HP’s dynamic, inclusive environment where bold ideas reshape global industries. This isn’t just leadership—it’s your chance to redefine ABM at a Fortune 500 tech icon, with flexible workstyles, competitive pay ($183,650 - $275,450 base, plus bonus/equity), and unparalleled growth opportunities. If you thrive on innovation, sales alignment, and transformative impact, apply to lead HP’s ABM revolution today.

Key Responsibilities

• Develop and scale high-impact ABM strategy incorporating one-to-one, one-to-few, and one-to-many approaches aligned with HP’s business goals
• Lead transformation from traditional marketing to advanced ABM framework, including process redesign and technology optimization
• Partner with executive leadership to drive organization-wide ABM adoption
• Align marketing and sales through shared KPIs, account prioritization, and co-owned strategies
• Oversee adoption and optimization of ABM platforms integrated with CRM, marketing automation, and analytics tools
• Leverage predictive analytics and AI for precision targeting and pipeline growth
• Build, mentor, and lead a team of ABM specialists, content strategists, and campaign managers
• Define and track ABM metrics like pipeline influence, account engagement, and marketing-attributed revenue
• Conduct market intelligence on ABM trends and competitive analysis to refine tactics
• Champion ABM as thought leader, representing HP at conferences and fostering internal advocacy

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 8+ years of B2B marketing experience
• At least 5 years leading ABM programs or similar targeted marketing strategies
• Demonstrated success in transforming marketing functions
• Proven experience implementing ABM frameworks
• Experience aligning marketing with sales teams
• Strong track record in driving revenue growth through ABM

Preferred Qualifications

• MBA or equivalent strategic marketing experience
• Experience in technology or hardware industry like HP Inc.
• Leadership in global ABM transformations
• Proficiency in AI-driven marketing analytics
• History of thought leadership in ABM at industry conferences

Required Skills

• Expert knowledge of ABM methodologies and best practices
• Proven change management and strategy execution leadership
• Data-driven analytical skills for marketing optimization
• Proficiency in CRM systems like Salesforce
• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• ABM platform expertise (e.g., Demandbase, Terminus)
• AI and predictive analytics for account engagement
• Executive-level communication and presentation skills
• Team building and mentoring capabilities
• Cross-functional collaboration with sales and product teams
• Customer-centric innovation mindset
• Competitive intelligence and trend analysis
• Account prioritization and KPI development
• Thought leadership and internal advocacy

Benefits

• Competitive compensation with base pay range of $183,650 - $275,450 annually, plus bonus and equity
• Comprehensive health, dental, and disability insurance
• Flexible schedule and work arrangements supporting work-life balance
• Employee assistance program and flexible spending account
• Life insurance and professional development opportunities
• Inclusive culture fostering innovation and career mobility at global tech leader HP Inc.
• Opportunities to shape ABM transformation in a dynamic environment

HP Inc. is an equal opportunity employer.