Account Executive, Small Business - Nordics (English Speaking)

Location: Flex - London, United Kingdom

Department: Sales

About the Role

At HubSpot, we believe in empowering small businesses to grow better with our all-in-one CRM platform, inbound marketing tools, and customer success solutions. We're seeking a dynamic Account Executive, Small Business - Nordics (English Speaking) to join our Sales team and drive revenue growth in the Nordics region. In this quota-carrying role, you'll focus on acquiring new SMB customers by showcasing how HubSpot's integrated platform helps them attract visitors, convert leads, and close deals more effectively. Embrace our HEART culture (Humble, Empathetic, Adaptable, Remarkable, Transparent) as you collaborate with global teams to deliver exceptional results in a high-growth environment. Your day-to-day will involve owning the full sales cycle: from proactive outbound prospecting and qualification to compelling demos, objection handling, and closing deals with small business owners across Sweden, Denmark, Norway, and Finland. You'll leverage HubSpot's CRM to manage your pipeline, forecast accurately, and provide insights that fuel our flywheel strategy. With a deep understanding of Nordics market nuances, you'll tailor solutions to local challenges like digital transformation and GDPR compliance, helping customers achieve remarkable growth. We're looking for a hungry, results-oriented seller who thrives in a metrics-driven culture and is passionate about SaaS innovation. If you have a track record of exceeding quotas in SMB sales, fluency in English, and excitement for HubSpot's mission to transform how businesses grow, join us to make an impact. This remote-friendly role offers uncapped earning potential, comprehensive benefits, and the chance to be part of a world-class sales organization shaping the future of inbound sales.

Key Responsibilities

• Prospect, qualify, and close new business opportunities with small businesses in the Nordics
• Conduct product demos and presentations showcasing HubSpot's CRM and inbound marketing tools
• Manage the full sales cycle from lead generation to negotiation and contract signing
• Build and nurture relationships with SMB decision-makers to drive adoption and expansion
• Collaborate with marketing and customer success teams to ensure customer delight
• Accurately forecast sales pipeline and achieve/exceed quarterly quotas
• Stay informed on Nordics market trends and competitive landscape
• Utilize HubSpot CRM to track activities, opportunities, and customer interactions
• Participate in sales training and contribute to HubSpot's growth culture
• Identify upsell opportunities within existing small business accounts
• Represent HubSpot at regional events and webinars to generate leads

Required Qualifications

• 3+ years of quota-carrying sales experience in SaaS, CRM, or inbound marketing software
• Proven track record of closing deals with small businesses (SMBs) in the Nordics region
• Fluency in English (written and spoken); additional Nordic language proficiency highly valued
• Bachelor's degree in Business, Marketing, or related field
• Experience using CRM tools like HubSpot, Salesforce, or similar
• Demonstrated ability to exceed sales quotas consistently
• Strong understanding of the Nordics market dynamics and small business challenges
• Willingness to travel as needed for customer meetings and events

Preferred Qualifications

• Experience selling HubSpot or similar inbound marketing/CRM solutions
• Nordics-specific sales experience (Sweden, Denmark, Norway, Finland)
• Familiarity with GDPR compliance and EU data privacy regulations
• Previous role in a high-growth SaaS environment
• Inbound sales certification or HubSpot Academy completion
• Technical aptitude for demoing complex software solutions

Required Skills

• Expertise in CRM platforms like HubSpot
• Proficiency in inbound marketing methodologies
• Strong prospecting and lead generation skills
• Excellent communication and presentation abilities
• Negotiation and closing expertise
• Pipeline management and forecasting
• Customer relationship building
• Technical demo and software walkthrough skills
• Analytical thinking for sales metrics
• Adaptability in fast-paced growth environment
• Cultural sensitivity for Nordics market
• Time management and prioritization
• Team collaboration and cross-functional work
• Resilience and quota-driven mindset
• GDPR and sales compliance knowledge

Benefits

• Competitive base salary plus uncapped commission and performance bonuses
• Comprehensive health, dental, and vision insurance
• Unlimited PTO and flexible remote work options
• HubSpot stock options and employee stock purchase plan
• Professional development stipend and access to HubSpot Academy
• Parental leave and family-friendly policies
• Wellness programs including gym memberships and mental health support
• Company-sponsored social events and volunteer opportunities
• Fully equipped home office setup and latest tech gear

HubSpot is an equal opportunity employer.