Channel Partner Acquisition Specialist - German Speaking

Location: Flex - Berlin, Germany

Department: Sales

About the Role

HubSpot, the world's leading CRM platform powering inbound marketing, sales, and customer service, is seeking a Channel Partner Acquisition Specialist - German Speaking to join our dynamic Sales team. In this role, you'll play a pivotal part in expanding our partner ecosystem in the DACH region by identifying, recruiting, and activating high-value agencies, consultancies, and integrators who can leverage HubSpot's all-in-one platform to deliver exceptional results for their clients. You'll thrive in our growth-oriented culture, where innovation, transparency, and customer obsession drive everything we do. If you're passionate about SaaS partnerships and fluent in German, this is your chance to scale HubSpot's impact across German-speaking markets. Key to success will be your ability to prospect strategically, conduct compelling HubSpot CRM and inbound marketing demos, and build lasting relationships that lead to mutual growth. You'll collaborate closely with our global Partner Operations and Sales teams, using data from HubSpot's own tools to prioritize opportunities, track performance, and hit ambitious acquisition targets. Expect to analyze regional trends, customize go-to-market strategies, and provide partners with the training and resources they need to succeed— all while embodying HubSpot's HEART values of Humble, Empathetic, Adaptable, Remarkable, and Transparent. At HubSpot, we foster a vibrant, inclusive culture that celebrates diverse perspectives and supports your professional growth through unlimited PTO, comprehensive benefits, and access to HubSpot Academy. Join us in helping millions of businesses grow better, and advance your career in a company consistently ranked as a top place to work. This position offers remote flexibility with occasional travel, making it ideal for driven sales professionals ready to make a remarkable impact.

Key Responsibilities

• Identify and prospect potential channel partners in the German-speaking market, focusing on agencies, consultancies, and tech integrators
• Build and nurture relationships with key decision-makers to drive partner onboarding and activation
• Collaborate with HubSpot's Partner Operations team to qualify leads and execute acquisition strategies
• Conduct demos of HubSpot's CRM, inbound marketing, and sales tools tailored to partner use cases
• Develop localized go-to-market strategies for the DACH region to accelerate partner growth
• Track partner acquisition metrics using HubSpot CRM and report on pipeline health and performance
• Support partners with enablement resources, training, and co-selling opportunities
• Attend industry events and webinars to represent HubSpot and generate partner leads
• Analyze market trends in inbound marketing and CRM to identify high-potential partner segments
• Work cross-functionally with Sales, Marketing, and Success teams to ensure partner success
• Negotiate partner agreements and drive initial revenue commitments

Required Qualifications

• Bachelor's degree in Business, Marketing, Sales, or a related field
• 2+ years of experience in partner acquisition, channel sales, or business development
• Fluency in German (written and spoken) at a native or C1+ level
• Proficiency in English for cross-functional collaboration
• Proven track record of meeting or exceeding acquisition targets in a sales environment
• Strong understanding of CRM systems and SaaS sales cycles
• Experience working with partners in the DACH region (Germany, Austria, Switzerland)
• Ability to travel up to 20% for partner events and meetings

Preferred Qualifications

• Experience with HubSpot CRM or inbound marketing methodologies
• Prior work in channel partner programs for SaaS or tech companies
• Familiarity with marketing automation tools and partner ecosystems
• CRM certification (e.g., HubSpot Sales or Partner Certification)
• Knowledge of GDPR and data privacy regulations in Europe

Required Skills

• Fluency in German and English
• HubSpot CRM proficiency
• Partner acquisition expertise
• Sales prospecting and pipeline management
• Inbound marketing knowledge
• CRM demonstration skills
• Relationship building and negotiation
• Data-driven decision making
• Cross-functional collaboration
• Market analysis in DACH region
• Salesforce or similar CRM experience
• Public speaking and presentation skills
• GDPR compliance awareness
• Goal-oriented mindset
• Adaptability in fast-paced growth environment
• Analytical thinking with tools like Excel or Google Analytics

Benefits

• Competitive base salary plus uncapped commission and performance bonuses
• Comprehensive health, dental, and vision insurance with generous employer contributions
• 401(k) matching and employee stock purchase plan
• Unlimited PTO and flexible work-from-home policy
• HubSpot Academy certification stipends and ongoing learning opportunities
• Annual wellness stipend for gym memberships, mental health, or home office setup
• Parental leave and family-forming benefits
• Quarterly social events, volunteer days, and team offsites
• Fully remote-friendly with global team collaboration tools

HubSpot is an equal opportunity employer.