Director of UX

Location: Dublin, Ireland

Department: User Experience

About the Role

At HubSpot, we're building the ultimate platform for inbound growth, empowering marketers, salespeople, and customer service teams worldwide with our CRM flywheel. As Director of UX, you'll lead our User Experience team in crafting delightful, intuitive interfaces that turn complex CRM workflows into seamless experiences, driving customer love and business acceleration. Reporting to the VP of Product Design, you'll shape the UX strategy that aligns with our mission to help businesses grow better, leveraging HubSpot's culture of radical transparency, experimentation, and customer obsession. Your leadership will span end-to-end UX—from discovery and research to high-fidelity prototyping and iteration—ensuring every pixel supports inbound methodologies like content nurturing, lead scoring, and personalized customer journeys. You'll collaborate closely with Growth, Product, and Engineering leaders to prioritize features that boost metrics like activation rates and expansion revenue, all while mentoring a talented team of designers in our HEART principles. Expect to dive deep into user insights from millions of HubSpot customers, running studies that inform innovations in marketing automation, sales pipelines, and service hubs. This role thrives in HubSpot's high-growth environment, where bold ideas ship fast and success is measured by impact. If you're passionate about UX that scales with ambitious goals, join us to redefine how the world grows better with CRM. You'll have the autonomy to innovate, the resources to experiment, and the camaraderie of a global team united by our flywheel philosophy.

Key Responsibilities

• Lead and mentor a world-class UX team, fostering HubSpot's HEART culture of Humble, Empathetic, Adaptable, Remarkable, and Transparent designers
• Define and execute the UX vision and strategy aligned with HubSpot's inbound methodology and CRM innovation roadmap
• Collaborate with Product, Engineering, and Growth teams to deliver intuitive, customer-centric experiences that accelerate user onboarding and retention
• Champion user research initiatives to uncover insights driving inbound marketing success and CRM adoption
• Oversee the design system evolution to ensure scalable, consistent experiences across HubSpot's flywheel platform
• Partner with executive leadership to prioritize UX investments that fuel revenue growth and customer delight
• Drive A/B testing and usability studies to optimize interfaces for marketers, sales, and service teams
• Foster a culture of experimentation and continuous improvement in line with HubSpot's growth mindset
• Represent UX in customer advisory boards and inbound events to gather frontline feedback
• Measure and report on UX KPIs, such as NPS, task completion rates, and feature adoption in CRM workflows

Required Qualifications

• 10+ years of experience in UX design leadership, with at least 5 years in a director-level role at a high-growth SaaS company
• Proven track record of leading UX teams in CRM or enterprise software environments, ideally with exposure to inbound marketing tools
• Bachelor's degree in Design, HCI, Computer Science, or a related field (Master's preferred)
• Deep expertise in user research, interaction design, and visual design methodologies
• Experience scaling UX organizations in fast-paced, growth-oriented cultures like HubSpot's
• Strong portfolio demonstrating impactful UX improvements that drove user adoption and business growth
• Familiarity with agile development processes and cross-functional collaboration in product-led organizations

Preferred Qualifications

• Experience at HubSpot or similar inbound marketing/CRM platforms (e.g., Salesforce, Marketo)
• Advanced knowledge of HubSpot's product ecosystem and customer journey mapping
• Previous leadership in A/B testing and data-driven design optimization for growth metrics
• MBA or equivalent business acumen for aligning UX with revenue goals
• Contributions to open-source design systems or publications in UX thought leadership

Required Skills

• UX leadership and team management
• User research and persona development
• Interaction and visual design expertise
• Wireframing and prototyping (Figma, Sketch, Adobe XD)
• Design systems and component libraries
• Agile/Scrum methodologies
• A/B testing and usability testing
• Data analytics for UX metrics (Google Analytics, Mixpanel)
• CRM user flows and inbound marketing principles
• Cross-functional stakeholder management
• Strategic thinking and business acumen
• Empathy-driven design for diverse customer segments
• Public speaking and presentation skills
• HTML/CSS/JavaScript fundamentals
• Accessibility (WCAG) and inclusive design
• Growth hacking mindset for product optimization

Benefits

• Unlimited PTO and flexible work-from-anywhere policy to support work-life harmony
• Comprehensive health, dental, and vision insurance with 100% premium coverage for employees
• 401(k) matching up to 5% with immediate vesting
• HubSpot stock options and Employee Stock Purchase Plan for shared growth success
• Professional development stipend for conferences, courses, and certifications (e.g., HubSpot Academy)
• Parental leave of 16 weeks fully paid, plus family-forming benefits
• Daily lunch credits, wellness reimbursements, and mental health support through Spring Health
• Quarterly offsites, volunteer days, and access to HubSpot's vibrant global community events

HubSpot is an equal opportunity employer.