Director of UX, Upmarket

Location: Remote - USA

Department: Product

About the Role

HubSpot, the world's leading CRM platform powering inbound marketing, sales, and customer service, is seeking a Director of UX, Upmarket to shape the future of our enterprise product experiences. In this pivotal leadership role within our Product team, you'll drive UX innovation for our upmarket customers—Fortune 500 enterprises who rely on HubSpot to scale their growth engines. Embracing our famous growth culture of humility, empathy, adaptability, remarkability, and transparency (HEART), you'll lead efforts to create seamless, intuitive interfaces that accelerate CRM adoption, boost inbound marketing ROI, and fuel customer expansion. If you're passionate about transforming complex enterprise workflows into delightful experiences, join us in helping millions of customers grow better. Reporting to the VP of Product Design, you'll own the end-to-end UX strategy for upmarket features, from AI-powered personalization in Sales Hub to scalable service workflows in Service Hub. You'll build and inspire a high-performing UX team, fostering a collaborative environment where data, research, and creativity converge to solve real customer challenges. Partnering cross-functionally with Engineering, Product Management, and our Upmarket GTM teams, you'll ensure every design decision ladders up to HubSpot's mission of helping businesses attract visitors, engage leads, and delight customers. Expect to dive deep into user insights from enterprise segments, iterate rapidly in our agile culture, and measure success through metrics like feature adoption, NPS uplift, and revenue impact. At HubSpot, we thrive on bold ideas and collective wins in a transparent, inclusive culture that celebrates diverse perspectives. This role offers the chance to influence a $30B+ market while growing your career amidst top talent. If you have a proven track record elevating UX in CRM or SaaS at scale, we're eager to welcome you to our Cambridge HQ or remote-friendly team. Let's build the world's best growth platform together.

Key Responsibilities

• Lead the UX strategy for HubSpot's upmarket product suite, focusing on enterprise CRM and inbound marketing tools
• Build and mentor a world-class UX team to deliver intuitive experiences for complex enterprise workflows
• Conduct user research with upmarket customers to uncover pain points in CRM adoption and usage
• Collaborate with Product, Engineering, and Sales teams to align UX with HubSpot's growth culture and inbound principles
• Define and evangelize design systems tailored to upmarket scalability and customization needs
• Drive A/B testing and usability studies to optimize UX for customer retention and expansion revenue
• Partner with upmarket GTM teams to ensure UX supports sales cycles and customer success outcomes
• Champion accessibility, inclusivity, and HubSpot's HEART values (Humble, Empathetic, Adaptable, Remarkable, Transparent) in all designs
• Measure and report on UX KPIs tied to product adoption, NPS, and churn reduction in enterprise segments
• Innovate UX solutions leveraging AI and data analytics to personalize inbound marketing experiences

Required Qualifications

• 10+ years of experience in UX design leadership, with at least 5 years in enterprise or upmarket SaaS products
• Proven track record leading UX teams in CRM or complex B2B software environments
• Bachelor's degree in Design, HCI, Computer Science, or related field (Master's preferred)
• Deep expertise in user research, interaction design, and visual design for enterprise customers
• Experience scaling UX processes in fast-paced, growth-oriented companies like HubSpot
• Strong portfolio showcasing UX impact on customer retention and revenue growth in upmarket segments
• Familiarity with inbound marketing principles and how they integrate with CRM platforms

Preferred Qualifications

• Experience at a high-growth SaaS company with $1B+ valuation
• Advanced knowledge of HubSpot's CRM ecosystem and inbound methodology
• Previous leadership in designing for upmarket customers (e.g., Fortune 500 enterprises)
• MBA or equivalent business acumen in product-led growth strategies
• Expertise in AI-driven UX personalization for CRM workflows

Required Skills

• UX leadership and team management
• Enterprise UX design for CRM platforms
• User research and usability testing
• Interaction and visual design expertise
• Figma, Sketch, or Adobe XD proficiency
• Design system development and governance
• A/B testing and analytics tools (e.g., Optimizely, Amplitude)
• Stakeholder collaboration and influence
• Inbound marketing and growth hacking mindset
• Agile/Scrum methodologies
• Accessibility (WCAG) and inclusive design
• Data-driven decision making
• AI/ML integration in UX
• Customer empathy and problem-solving
• Public speaking and design evangelism
• Strategic thinking for upmarket scalability

Benefits

• Unlimited PTO and flexible work-from-anywhere policy
• Comprehensive health, dental, and vision insurance with 100% premium coverage
• 401(k) match up to 5% with immediate vesting
• HubSpot stock options and Employee Stock Purchase Plan
• Professional development stipend and tuition reimbursement
• Quarterly wellness days and mental health support
• Parental leave (16 weeks fully paid) and family-forming benefits
• Free HubSpot Academy certifications and ongoing learning opportunities

HubSpot is an equal opportunity employer.