Principal Strategic Product Partnerships Manager

Location: Remote - USA

Department: Product

About the Role

At HubSpot, we believe in powering the positive by helping businesses grow better through inbound marketing, sales, and CRM innovations. As a Principal Strategic Product Partnerships Manager in our Product team, you'll play a pivotal role in shaping the future of our ecosystem. You'll lead high-impact partnerships with technology leaders, agencies, and innovators to create integrated solutions that supercharge customer growth. Leveraging HubSpot's world-class CRM and marketing hubs, you'll drive joint products, co-marketing triumphs, and revenue expansion in a culture that celebrates humility, empathy, adaptability, remarkable results, and transparency—our HEART values. Your days will be filled with scouting strategic allies in the martech space, negotiating game-changing deals, and collaborating with HubSpot's product, engineering, and go-to-market teams to build seamless integrations. You'll craft inbound-powered go-to-market plays that delight customers, measure success through metrics like pipeline velocity and retention uplift, and evangelize partnerships that embody HubSpot's growth ethos. Whether launching AI-enhanced CRM bundles or marketplace apps, you'll ensure every initiative aligns with our mission to transform how the world does business. We're seeking a seasoned leader with deep SaaS partnership expertise who thrives in our high-growth, remote-first environment. If you have a passion for CRM ecosystems, inbound strategies, and scaling alliances that fuel remarkable outcomes, join us to help millions of customers grow better. HubSpot is an equal opportunity employer committed to diversity, and we offer unparalleled benefits to support your professional and personal growth.

Key Responsibilities

• Identify, negotiate, and close strategic product partnerships with key technology providers, agencies, and ecosystem players to expand HubSpot's inbound marketing and CRM capabilities
• Develop and execute joint go-to-market strategies, including co-marketing campaigns, bundled offerings, and integrated solutions that drive mutual customer growth
• Collaborate with HubSpot's product and engineering teams to define integration roadmaps and ensure seamless interoperability with partner technologies
• Build and maintain executive-level relationships with partner counterparts to align on shared growth objectives and resolve escalations
• Analyze partnership performance metrics, such as revenue attribution, customer acquisition, and churn reduction, to optimize and scale successful initiatives
• Champion HubSpot's HEART values (Humble, Empathetic, Adaptable, Remarkable, Transparent) in all partnership activities, fostering a culture of inbound growth
• Lead cross-functional teams to launch partnership-enabled products, events, and content that amplify HubSpot's position in the martech landscape
• Stay ahead of industry trends in CRM, AI-driven marketing, and customer platforms to proactively source innovative partnership opportunities
• Contribute to HubSpot's growth culture by mentoring junior partnership managers and sharing best practices
• Report on partnership pipeline, ROI, and strategic impact to HubSpot leadership to inform product and business strategy

Required Qualifications

• 10+ years of experience in strategic partnerships, business development, or alliance management within the SaaS or technology industry
• Proven track record of building and scaling strategic product partnerships that drive revenue growth and product innovation
• Deep expertise in CRM, inbound marketing, and customer success platforms, with hands-on experience integrating with HubSpot or similar ecosystems
• Bachelor's degree in Business, Marketing, Computer Science, or a related field; MBA or advanced degree preferred
• Strong understanding of the SaaS go-to-market strategies, including inbound marketing, account-based marketing, and growth hacking
• Experience negotiating complex partnership agreements, joint ventures, and co-marketing initiatives
• Demonstrated ability to collaborate cross-functionally with product, engineering, sales, and marketing teams
• Excellent communication and presentation skills, with the ability to influence C-level executives and stakeholders

Preferred Qualifications

• Prior experience at a high-growth SaaS company like HubSpot, Salesforce, or Marketo
• Familiarity with HubSpot's CRM, Marketing Hub, Sales Hub, and Service Hub integrations
• Experience in the inbound marketing or martech ecosystem, with relationships in agencies, tech partners, or consultancies
• Technical aptitude for understanding APIs, webhooks, and product integration architectures
• Proven success in launching co-developed products or marketplace integrations
• International partnership experience, particularly in EMEA or APAC markets

Required Skills

• Strategic partnership development
• SaaS go-to-market expertise
• CRM platform knowledge (HubSpot, Salesforce)
• Inbound marketing strategies
• Negotiation and contract management
• Cross-functional collaboration
• Data-driven decision making
• Executive relationship building
• API and integration understanding
• Revenue attribution analysis
• Presentation and storytelling
• Growth hacking mindset
• Martech ecosystem navigation
• C-level influence
• Project management
• Customer-centric thinking
• Adaptability in fast-paced environments
• Transparent communication

Benefits

• Competitive salary and equity in a publicly-traded company with unlimited PTO
• Comprehensive health, dental, and vision insurance with 100% premium coverage for employees
• 401(k) matching up to 5% and employee stock purchase plan
• Fully remote-friendly work environment with annual home office stipend and global team offsites
• Professional development budget for conferences, certifications, and HubSpot Academy courses
• Generous parental leave (16 weeks fully paid) and family planning benefits
• Wellness programs including mental health support, gym memberships, and mindfulness resources
• HubSpot swag, culture events, and volunteer time off to embody our growth culture
• Transparent career growth paths with regular 360-degree feedback and promotion opportunities

HubSpot is an equal opportunity employer.