Product Marketer, Platform Marketing

Location: Remote - USA

Department: Marketing

About the Role

At HubSpot, we're building the platform to help millions of companies grow better by powering inbound experiences through our all-in-one CRM. As a Product Marketer on the Platform Marketing team, you'll play a pivotal role in positioning our developer platform, APIs, integrations, and extensibility tools that empower customers to customize and scale their HubSpot experience. This is an opportunity to drive the narrative around how HubSpot's platform fuels innovation for developers, agencies, and enterprises in the inbound marketing revolution. You'll craft compelling stories that highlight the power of our CRM ecosystem, from seamless integrations to custom app development, and execute GTM strategies that accelerate adoption and revenue growth. Collaborating closely with product managers, engineering, sales, and our global marketing teams, you'll launch features, run campaigns, and measure impact using HubSpot's own analytics tools. In our HEART-coded culture of Humble, Empathetic, Adaptable, Remarkable, and Transparent, you'll thrive by experimenting boldly, learning from data, and contributing to a company obsessed with customer success. If you're passionate about SaaS platforms, have a knack for technical marketing, and want to grow your career in a transparent, high-growth environment, join us to help shape the future of CRM and inbound marketing. This role reports to the Director of Platform Marketing and is open to remote candidates across the US.

Key Responsibilities

• Develop and execute go-to-market strategies for HubSpot's Platform products, including APIs, integrations, and developer tools
• Create compelling messaging, positioning, and content that resonates with developers, technical buyers, and inbound marketing practitioners
• Collaborate with product management, sales, and customer success teams to align marketing efforts with product roadmap and customer needs
• Drive demand generation through campaigns, webinars, ebooks, and thought leadership content focused on CRM innovation and platform extensibility
• Analyze campaign performance using HubSpot CRM data and optimize for pipeline growth and customer acquisition
• Support sales enablement with battlecards, demos, and competitive intelligence tailored to platform selling motions
• Launch new features and updates with cross-functional teams, ensuring seamless promotion across inbound channels
• Measure and report on marketing KPIs, including MQLs, SQLs, and platform adoption metrics
• Contribute to HubSpot's growth culture by experimenting with bold ideas and sharing insights company-wide
• Represent Platform Marketing in customer-facing events, such as INBOUND, to showcase HubSpot's ecosystem

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in product marketing, preferably in SaaS or technology platforms
• Proven track record of launching and promoting B2B products with measurable impact on pipeline and revenue
• Strong understanding of CRM platforms, inbound marketing principles, and the HubSpot ecosystem
• Excellent written and verbal communication skills with experience creating compelling marketing content
• Analytical mindset with experience using data to drive marketing decisions and optimize campaigns
• Ability to thrive in a fast-paced, growth-oriented environment with a focus on experimentation and iteration

Preferred Qualifications

• Experience marketing developer platforms, APIs, or technical products to developers and technical buyers
• Familiarity with HubSpot's product suite, including CRM, Marketing Hub, Sales Hub, and Service Hub
• Previous experience in a high-growth SaaS company with a culture of transparency and customer obsession
• Knowledge of competitive landscapes in CRM and martech spaces
• Hands-on experience with marketing analytics tools like Google Analytics, Mixpanel, or HubSpot reporting

Required Skills

• Product marketing strategy
• Go-to-market execution
• CRM expertise (HubSpot preferred)
• Inbound marketing methodologies
• Content creation and storytelling
• Demand generation
• Marketing analytics and data-driven decision making
• Cross-functional collaboration
• Sales enablement
• Competitive analysis
• Developer marketing
• API and platform positioning
• Campaign optimization
• Public speaking and presentation skills
• Experimentation mindset
• Customer empathy
• Growth hacking techniques
• Technical writing

Benefits

• Competitive salary and equity in a publicly traded company
• Comprehensive health, dental, and vision insurance with 100% premium coverage for employees
• Unlimited PTO and flexible work-from-anywhere policy
• 401(k) matching and employee stock purchase program
• Professional development stipend and access to HubSpot Academy courses
• Parental leave and family-forming benefits
• Wellness programs including mental health support and gym reimbursements
• Company-wide events like INBOUND and HEART-coded culture celebrations
• Fully remote or hybrid options with home office setup allowance

HubSpot is an equal opportunity employer.