Senior Competitive Intelligence Analyst, Value Selling

Location: Remote - USA

Department: Marketing

About the Role

At HubSpot, we believe in powering growth for our customers through our industry-leading CRM platform and inbound methodology. As a Senior Competitive Intelligence Analyst, Value Selling in our Marketing team, you'll play a pivotal role in equipping our sales and marketing teams with battle-tested insights to outmaneuver competitors and accelerate customer wins. In this high-impact role, you'll dive deep into the competitive landscape of CRM, marketing automation, and sales enablement tools, transforming raw data into compelling value propositions that resonate in today's dynamic SaaS market. Your days will be filled with analyzing competitor strategies, crafting win/loss battle cards, and collaborating closely with Sales, Product, and Marketing to refine HubSpot's positioning. Leveraging HubSpot's own CRM and analytics tools, you'll create dashboards that highlight our unique advantages in the inbound growth flywheel, enabling reps to close deals faster and smarter. You'll thrive in our transparent, adaptable culture where HEART values guide every decision, and innovation drives us to stay ahead of rivals like Salesforce, Marketo, and Pipedrive. We're looking for a strategic thinker passionate about data-driven storytelling and value selling, with a knack for turning competitive threats into growth opportunities. Join our global team of growth-minded professionals committed to helping millions of businesses grow better, and contribute to HubSpot's mission of transforming how companies connect with their customers.

Key Responsibilities

• Conduct in-depth competitive analysis on key rivals in the CRM and inbound marketing space to inform HubSpot's value selling strategies
• Develop and maintain a comprehensive competitive intelligence library, including battle cards, win/loss reports, and market positioning insights
• Collaborate with Sales and Customer Success teams to craft compelling value propositions tailored to customer objections
• Analyze market trends, pricing strategies, and feature comparisons to support HubSpot's growth flywheel
• Create data-driven reports and dashboards using HubSpot CRM data to highlight competitive advantages
• Partner with Marketing to refine inbound content that differentiates HubSpot in the SaaS ecosystem
• Monitor competitor product launches, customer feedback, and industry shifts to provide real-time intelligence
• Enable sales teams with training and tools for effective competitive positioning during deals
• Contribute to pricing and packaging recommendations based on competitive benchmarking
• Measure the impact of competitive intelligence on win rates and sales velocity
• Foster a culture of continuous learning and agility in HubSpot's high-growth environment

Required Qualifications

• Bachelor's degree in Business, Marketing, Data Analytics, or a related field
• 5+ years of experience in competitive intelligence, market research, or value selling analysis
• Proven track record of leveraging competitive insights to drive sales enablement and revenue growth
• Strong understanding of CRM platforms, with hands-on experience in HubSpot or similar tools
• Experience in inbound marketing strategies and go-to-market positioning
• Proficiency in data analysis and visualization tools for competitive benchmarking
• Ability to synthesize complex market data into actionable value propositions
• Excellent communication skills for collaborating with sales, marketing, and product teams

Preferred Qualifications

• Advanced degree (MBA or Master's) in Marketing or Analytics
• Experience in SaaS or tech industry competitive landscapes
• Familiarity with HubSpot's inbound methodology and growth flywheel
• Certification in HubSpot Sales or Marketing Hub
• Background in value-based selling frameworks like Challenger Sale
• Experience with AI-driven competitive intelligence tools

Required Skills

• Competitive intelligence research and analysis
• HubSpot CRM proficiency and inbound marketing expertise
• Data visualization (Tableau, Power BI, or Looker)
• Market research and trend forecasting
• Value selling and sales enablement
• Strategic storytelling and presentation skills
• Cross-functional collaboration
• Analytical thinking and problem-solving
• Excel and Google Sheets advanced functions
• SQL for data querying
• AI tools for intelligence gathering (e.g., Crayon, Klue)
• Customer empathy and objection handling
• Agile mindset in a fast-paced growth environment
• Written and verbal communication
• Project management and prioritization
• SaaS go-to-market strategy

Benefits

• Competitive salary and equity in a publicly traded company
• Comprehensive health, dental, and vision insurance
• Unlimited PTO and flexible work-from-anywhere policy
• 401(k) matching and employee stock purchase plan
• Professional development stipend and HubSpot Academy access
• Parental leave and family planning benefits
• Wellness programs including mental health support
• Quarterly stipends for home office setup and learning
• Vibrant culture with HEART values (Humble, Empathetic, Adaptable, Remarkable, Transparent)

HubSpot is an equal opportunity employer.