Senior Marketer, Global Growth Partnerships

Location: Remote - USA

Department: Marketing

About the Role

At HubSpot, we're transforming how businesses grow with our all-in-one CRM platform powered by inbound methodology. As a Senior Marketer, Global Growth Partnerships, you'll play a pivotal role in expanding our global partner ecosystem, driving mutual growth for HubSpot and our allies in the SaaS landscape. Reporting to the Director of Partnerships, you'll craft strategies that leverage HubSpot's Marketing, Sales, and Service Hubs to attract, activate, and scale partners worldwide, fueling our mission to help millions of customers grow better. Your days will be filled with high-impact work: scouting strategic partners, co-developing inbound-powered campaigns, and using HubSpot CRM analytics to optimize performance across regions like APAC, EMEA, and beyond. You'll collaborate closely with sales and product teams to create joint value propositions, host partner webinars, and celebrate wins that contribute to our collective revenue goals. In our HEART-based culture (Humble, Empathetic, Adaptable, Remarkable, Transparent), you'll thrive in a fast-paced environment where innovation and customer obsession drive every decision. We're looking for a growth-oriented marketer with a passion for partnerships and proven success in SaaS. If you excel at turning data into actionable insights, building lasting relationships, and embodying HubSpot's flywheel growth philosophy, join us to shape the future of global partnerships. This role offers the chance to make a tangible impact on HubSpot's trajectory while growing your career in a supportive, world-class team.

Key Responsibilities

• Develop and execute global partnership strategies to drive revenue growth through key alliances and channel partners
• Identify, recruit, and onboard high-potential partners aligned with HubSpot's inbound marketing and CRM ecosystem
• Collaborate with sales, product, and customer success teams to co-create joint go-to-market plans and enablement resources
• Analyze partnership performance using HubSpot CRM data, optimizing for customer acquisition, retention, and expansion
• Lead cross-functional initiatives to scale partner programs internationally, adapting to regional market nuances
• Create compelling marketing collateral, webinars, and campaigns to promote partner success stories and HubSpot integrations
• Track and report on key metrics such as partner-sourced revenue, activation rates, and lifetime value
• Foster a growth mindset culture by mentoring junior marketers and sharing best practices in partnership marketing
• Stay ahead of industry trends in SaaS partnerships, CRM innovations, and inbound growth tactics
• Negotiate partnership agreements and manage relationships with C-level executives at partner organizations

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in marketing, partnerships, or business development within the SaaS or technology industry
• Proven track record of driving global partnership growth and revenue through strategic alliances
• Deep understanding of CRM platforms, inbound marketing principles, and customer-centric growth strategies
• Strong analytical skills with experience using data to inform partnership decisions and measure ROI
• Excellent communication and relationship-building skills for cross-functional and international collaboration
• Experience working in a fast-paced, growth-oriented environment similar to HubSpot's culture

Preferred Qualifications

• Experience with HubSpot's CRM, Marketing Hub, or Sales Hub tools
• Previous work in global markets with knowledge of APAC, EMEA, or LATAM regions
• MBA or advanced degree in Marketing or Business
• Familiarity with partner ecosystem management platforms like PartnerStack or Crossbeam
• Background in inbound methodology and content-driven partnership strategies

Required Skills

• Strategic partnership development
• Global market analysis
• CRM proficiency (HubSpot preferred)
• Inbound marketing expertise
• Data analytics and ROI measurement
• Cross-functional collaboration
• Relationship management
• Content creation and campaign management
• Negotiation and contract handling
• Public speaking and presentation skills
• Project management
• Customer-centric mindset
• Growth hacking techniques
• SEO and digital marketing knowledge
• Sales enablement
• International cultural awareness
• Agile methodologies

Benefits

• Competitive salary and equity in a publicly traded company
• Comprehensive health, dental, and vision insurance with 100% premium coverage for employees
• Unlimited PTO and flexible work-from-anywhere policy
• HubSpot Academy certification and ongoing professional development stipend
• 401(k) matching up to 5% of salary
• Parental leave with full pay for primary caregivers
• Wellness programs including mental health support and gym memberships
• Quarterly offsites, team happy hours, and Culture Club events
• Free HubSpot software licenses for personal and family use

HubSpot is an equal opportunity employer.