Senior Product Designer, Go-to-Market AI

Location: Dublin, Ireland

Department: User Experience

About the Role

At HubSpot, we're building the world's leading CRM platform for inbound growth, empowering millions of customers to attract visitors, engage leads, and delight customers through AI-powered innovation. As a Senior Product Designer on the Go-to-Market AI team in our User Experience department, you'll play a pivotal role in designing intuitive, AI-enhanced experiences that supercharge sales, marketing, and service teams. You'll craft features like predictive lead scoring, personalized content recommendations, and intelligent workflows that align with HubSpot's flywheel methodology, driving measurable growth for our customers in a culture that celebrates transparency, experimentation, and HEART. Your days will be filled with collaborating in agile pods alongside product managers, engineers, and AI specialists to ideate, prototype, and launch high-impact features. You'll leverage user research, A/B testing, and analytics to ensure designs resonate with diverse global users, from startups to enterprises. Embracing HubSpot's growth culture, you'll mentor peers, contribute to our shared design system, and participate in culture carries that foster belonging and bold ideas. This is your chance to shape the future of go-to-market AI at a company obsessed with helping others grow better. We're seeking a designer passionate about AI's transformative potential in CRM and inbound marketing, with a portfolio that showcases complex problem-solving and user delight. Join our remote-first team of 7,000+ HEART-driven innovators, where your work directly impacts customer success and HubSpot's mission to revolutionize how businesses grow. If you're ready to design the next wave of AI tools that make growth effortless, apply today and help us build a more connected world.

Key Responsibilities

• Lead the design of AI-powered features for HubSpot's go-to-market products, enhancing CRM capabilities for sales, marketing, and service teams
• Collaborate with product managers and engineers to define user requirements and translate them into intuitive, scalable designs
• Conduct user research and testing to validate AI-driven experiences that drive inbound marketing success and customer growth
• Create wireframes, high-fidelity prototypes, and design systems that align with HubSpot's HEART framework (Happy, Engaged, Adopted, Retained, Trusted)
• Partner with data scientists to integrate AI insights into user interfaces, such as predictive analytics and automated workflows
• Iterate designs based on quantitative metrics and qualitative feedback from HubSpot's global customer base
• Contribute to HubSpot's design system and ensure consistency across go-to-market AI tools
• Advocate for user-centric design in cross-functional meetings, influencing product roadmaps for growth
• Mentor junior designers and participate in HubSpot's culture of transparency and continuous learning
• Stay ahead of AI trends in SaaS, applying them to inbound strategies that help customers attract, engage, and delight
• Support A/B testing and experimentation to optimize AI features for revenue impact

Required Qualifications

• 7+ years of experience in product design, with at least 3 years focused on AI-powered products or go-to-market tools
• Strong portfolio demonstrating user-centered design for complex SaaS platforms, particularly in CRM or marketing technology
• Expertise in design tools such as Figma, Sketch, Adobe XD, and prototyping tools like Framer or Principle
• Proven track record of collaborating with cross-functional teams including product managers, engineers, and data scientists in agile environments
• Bachelor's degree in Design, HCI, Computer Science, or a related field (or equivalent professional experience)
• Experience designing for enterprise customers in inbound marketing, sales, or customer success domains
• Deep understanding of AI/ML concepts and their application to user experiences in go-to-market strategies
• Ability to conduct user research, usability testing, and iterate based on data-driven insights

Preferred Qualifications

• Experience working at a high-growth SaaS company like HubSpot, Salesforce, or Marketo
• Familiarity with HubSpot's CRM, inbound marketing methodology, and Growth Playbook
• Previous work on AI features such as predictive lead scoring, content personalization, or conversational AI
• Master's degree in Human-Computer Interaction, Design Thinking, or related discipline
• Contributions to open-source design systems or AI ethics initiatives
• Experience with accessibility standards (WCAG) and designing for global, diverse user bases

Required Skills

• Product design expertise
• Figma proficiency
• User research methodologies
• Prototyping and wireframing
• AI/ML user experience design
• CRM software knowledge
• Inbound marketing principles
• Agile collaboration
• Data-driven design decisions
• Design systems management
• Usability testing
• Cross-functional communication
• Problem-solving mindset
• Growth hacking orientation
• Accessibility design
• Stakeholder influence
• Rapid iteration
• Customer empathy

Benefits

• Competitive salary and stock options in a publicly traded company
• Comprehensive health, dental, and vision insurance with 100% premium coverage for employees
• Unlimited PTO and flexible work-from-anywhere policy supporting HubSpot's remote-first culture
• Annual learning stipend and access to HubSpot Academy for professional growth
• Generous parental leave (16 weeks fully paid) and family-forming benefits
• Home office setup allowance and wellness reimbursement
• 401(k) with company match and employee stock purchase plan
• Quarterly social events, HEART awards, and a focus on work-life harmony
• Volunteering time off and commitment to inbound community impact

HubSpot is an equal opportunity employer.