Senior Product Designer II, Customer Journey - Platform

Location: Remote - USA

Department: User Experience

About the Role

At HubSpot, we're transforming how businesses grow through inbound marketing, sales, and service with our powerful CRM platform. As a Senior Product Designer II on the Customer Journey - Platform team in User Experience, you'll play a pivotal role in crafting seamless, data-driven experiences that guide customers through their entire lifecycle—from awareness to advocacy. You'll design innovative features that empower marketers and sales teams to personalize journeys at scale, leveraging HubSpot's flywheel methodology to drive remarkable results. Our growth culture thrives on experimentation, transparency, and the HEART values, where bold ideas and empathetic design create products loved by millions. In this role, you'll lead end-to-end design for platform-level customer journey tools, collaborating closely with PMs, engineers, and customers to solve complex challenges like multi-channel orchestration and predictive engagement. You'll dive deep into user needs through research, craft prototypes that test hypotheses, and iterate based on real-world data to optimize retention and expansion. Your work will directly impact HubSpot's mission to help companies grow better, ensuring our platform remains the gold standard for inbound success. We're seeking a designer passionate about B2B SaaS who excels in ambiguous environments and embodies our culture of continuous learning. Join a team that's redefining customer platforms, with opportunities to mentor others, shape our design system, and contribute to HubSpot's global impact. If you're ready to design the future of growth, apply today and help us make the world a more human place to do business.

Key Responsibilities

• Lead the design of intuitive customer journey experiences within HubSpot's Platform, enhancing CRM and inbound marketing workflows
• Conduct user research and synthesize insights to inform design decisions that accelerate customer growth
• Collaborate with Product Managers and Engineers to define and refine platform features for seamless user journeys
• Create high-fidelity prototypes, wireframes, and visual designs that embody HubSpot's HEART (Humble, Empathetic, Adaptable, Remarkable, Transparent) culture
• Iterate on designs based on usability testing, A/B experiments, and customer feedback loops
• Champion design system consistency across the Customer Journey Platform
• Partner with data teams to visualize and optimize key metrics in customer lifecycle stages
• Mentor junior designers and contribute to HubSpot's culture of continuous innovation
• Advocate for inclusive design practices that support diverse inbound marketing users
• Present design work to stakeholders, aligning on vision for platform scalability

Required Qualifications

• 8+ years of experience in product design or UX design, with at least 4 years focused on complex platform products
• Proven track record designing for customer journey platforms, CRM systems, or inbound marketing tools
• Expertise in end-to-end design process from research and ideation to prototyping, testing, and iteration
• Strong portfolio showcasing user-centered design solutions that drive customer growth and retention
• Experience collaborating with cross-functional teams including product managers, engineers, and data scientists
• Bachelor's degree in Design, HCI, or related field (or equivalent practical experience)
• Deep understanding of HubSpot's inbound methodology and CRM ecosystem

Preferred Qualifications

• Experience designing for B2B SaaS platforms with a focus on customer lifecycle management
• Familiarity with HubSpot's product suite and growth tools
• Advanced skills in Figma, Sketch, or Adobe XD with experience in design systems
• Background in data-driven design, leveraging analytics for journey optimization
• Contributions to open-source design projects or speaking at design conferences

Required Skills

• Expert-level proficiency in Figma, Sketch, or Adobe XD
• Strong user research and usability testing methodologies
• Wireframing, prototyping, and high-fidelity design
• Design systems and component libraries
• CRM and customer journey mapping
• Inbound marketing principles and flywheel methodology
• Data visualization and analytics integration (e.g., GA4, Mixpanel)
• Cross-functional collaboration and stakeholder communication
• Agile/Scrum methodologies
• Accessibility (WCAG) and inclusive design practices
• Problem-solving in complex, scalable platforms
• Empathy-driven design thinking
• Portfolio showcasing B2B SaaS impact
• Technical aptitude for collaborating with engineering teams
• Adaptability in a fast-paced growth environment

Benefits

• Unlimited PTO and flexible work-from-anywhere policy to support work-life harmony
• Comprehensive health, dental, and vision insurance with 100% premium coverage
• 401(k) matching and employee stock purchase plan for long-term growth
• HubSpot Academy certification paths and ongoing learning stipends
• Quarterly wellness days and mental health support resources
• Company-wide HEART awards and recognition programs
• Parental leave, fertility benefits, and family-forming support
• Vibrant culture events, including global HEARTbeat summits

HubSpot is an equal opportunity employer.