Senior Product Designer II, Segments

Location: Remote - USA

Department: User Experience

About the Role

At HubSpot, we believe in powering growth for millions of customers through our inbound methodology and all-in-one CRM platform. We're seeking a Senior Product Designer II for our Segments team within the User Experience department to craft exceptional experiences that help marketers create hyper-targeted customer segments, driving engagement and revenue. In this role, you'll dive deep into the complexities of customer data, designing intuitive tools that blend behavioral insights, predictive analytics, and inbound principles to supercharge growth strategies. You'll thrive in our HEART culture—where Happiness, Engagement, Adoption, Retention, and Task Success guide every decision—collaborating with product, engineering, and growth teams to ship features that scale with our customers' ambitions. Your days will be filled with user empathy: conducting research with marketers and sales teams, ideating on dynamic segmentation UIs, prototyping interactions for list building and audience orchestration, and iterating based on real-world usage data from HubSpot's vast CRM ecosystem. You'll lead design sprints, mentor peers, and contribute to our shared design system, ensuring every pixel aligns with HubSpot's flywheel philosophy of attract, engage, and delight. Expect to tackle challenges like simplifying advanced Boolean logic for non-technical users while integrating AI-powered predictions, all within an agile environment that values transparency, experimentation, and bold ideas. HubSpot's growth culture is legendary—fueled by HEART values, unlimited PTO, stock options, and a commitment to your professional evolution through Academy courses and global offsites. If you're passionate about UX that fuels inbound success, have 8+ years designing data-heavy SaaS products, and a portfolio showcasing CRM innovations, join us to design the future of customer segmentation. Together, we'll help businesses grow better.

Key Responsibilities

• Lead the end-to-end design process for the Segments product area, from discovery and research to high-fidelity prototypes and launch
• Collaborate closely with product managers, engineers, and data teams to define and refine segmentation features that empower inbound marketers
• Conduct user research, usability testing, and iterative design sprints to ensure solutions align with customer needs in CRM workflows
• Design intuitive interfaces for complex segmentation logic, including dynamic lists, behavioral targeting, and predictive audiences
• Champion HubSpot's HEART+ design framework to measure and optimize user experience across the customer platform
• Create and maintain design systems, components, and patterns that scale across HubSpot's growth stack
• Partner with growth teams to ideate and prototype features that accelerate customer acquisition and retention through inbound strategies
• Facilitate workshops and design critiques to foster a culture of empathy, experimentation, and data-informed decisions
• Analyze user feedback, A/B test results, and analytics to continuously improve segmentation tools
• Mentor junior designers and contribute to HubSpot's design community through blogs, talks, or HEARTcon
• Ensure designs are accessible, performant, and inclusive, adhering to WCAG standards and HubSpot's design principles

Required Qualifications

• 8+ years of experience in product design or UX/UI design, with at least 3 years focused on complex data-driven products like segmentation or CRM tools
• Strong portfolio demonstrating user-centered design processes for enterprise SaaS applications, including work with customer data platforms
• Bachelor's degree in Design, HCI, Computer Science, or a related field
• Proficiency in design tools such as Figma, Sketch, Adobe XD, and prototyping tools like Framer or Principle
• Experience collaborating with cross-functional teams including product managers, engineers, and data scientists in an agile environment
• Deep understanding of CRM systems, inbound marketing principles, and customer segmentation strategies
• Proven track record of shipping products that drive user engagement and business growth
• Excellent communication skills with the ability to articulate design decisions to technical and non-technical stakeholders

Preferred Qualifications

• Experience designing for HubSpot or similar CRM platforms like Salesforce or Marketo
• Familiarity with inbound marketing methodologies and growth hacking techniques
• Advanced knowledge of data visualization and analytics tools (e.g., Amplitude, Mixpanel, or HubSpot Analytics)
• Previous work in a high-growth SaaS environment with a focus on HEART framework metrics (Happiness, Engagement, Adoption, Retention, Task Success)
• Master's degree in Human-Computer Interaction, Design, or related field
• Contributions to open-source design systems or publications on UX in CRM

Required Skills

• Expert-level Figma and prototyping
• User research and usability testing
• Wireframing and high-fidelity design
• Design systems and component libraries
• CRM and customer data platforms
• Inbound marketing and segmentation
• Data visualization and analytics
• Agile/Scrum methodologies
• Cross-functional collaboration
• Stakeholder communication
• A/B testing and experimentation
• Accessibility (WCAG) and inclusive design
• HEART framework for UX metrics
• Growth mindset and customer empathy
• Problem-solving in complex domains
• Technical aptitude for API integrations
• Visual design and typography

Benefits

• Unlimited PTO and flexible work-from-anywhere policy to support work-life harmony
• Comprehensive health, dental, and vision insurance with 100% premium coverage for employees
• 401(k) matching up to 5% with immediate vesting
• HubSpot stock options and Employee Stock Purchase Plan for shared growth
• Professional development stipend for courses, conferences, and certifications like HEARTcon
• Free HubSpot Academy certifications and ongoing learning in inbound marketing and CRM
• Parental leave of 16 weeks fully paid, plus family-forming benefits
• Wellness programs including mental health support and gym memberships
• Quarterly offsites, team happy hours, and a vibrant culture of transparency and fun

HubSpot is an equal opportunity employer.