Staff Product Designer, Go-to-Market AI

Location: Dublin, Ireland

Department: User Experience

About the Role

At HubSpot, we believe inbound changes the world's behavior by empowering growth teams with AI that works smarter, not harder. As a Staff Product Designer on the Go-to-Market AI team, you'll shape the future of how sales, marketing, and service professionals leverage AI within our industry-leading CRM platform. Reporting to the Director of UX for GTM, you'll design transformative features that supercharge inbound strategies, from AI-powered lead scoring to predictive content recommendations, all while embodying our HEART culture of being Helpful, Empathetic, Agile, Remarkable, and Transparent. Your role will span the full design lifecycle: immersing yourself in user research with GTM practitioners, ideating AI solutions that align with HubSpot's flywheel growth model, prototyping seamless experiences, and iterating based on real-world metrics. You'll partner closely with PMs, engineers, and revenue leaders to ensure designs not only delight users but drive measurable business impact—like shortening sales cycles or boosting marketing ROI. In our growth-oriented environment, expect to tackle ambiguous challenges, mentor emerging talent, and contribute to our evolving design system for AI components. We're looking for a designer who thrives in high-growth SaaS, with deep expertise in enterprise CRM and a passion for responsible AI that scales. Join us to help millions of customers grow better with HubSpot's inbound revolution, where your work directly fuels our mission to transform how businesses attract, engage, and delight the world.

Key Responsibilities

• Lead the design of AI-powered features that accelerate go-to-market strategies for HubSpot customers
• Conduct user research with sales, marketing, and service teams to uncover AI opportunities in CRM workflows
• Collaborate with product managers and engineers to define and iterate on AI product roadmaps
• Create wireframes, prototypes, and high-fidelity designs optimized for inbound marketing use cases
• Champion HubSpot's HEART framework (Helpful, Empathy, Agile, Remarkable, Transparent) in all design decisions
• Partner with GTM leaders to ensure AI tools drive revenue growth and customer delight
• Mentor junior designers and contribute to design system evolution for AI components
• Analyze user feedback and metrics to refine AI experiences post-launch
• Advocate for inclusive design practices in AI features serving global inbound teams
• Present design work to executives and align on vision for HubSpot's AI flywheel

Required Qualifications

• 10+ years of experience in product design with a focus on enterprise SaaS products
• Proven track record designing AI-powered features for go-to-market teams in CRM or marketing platforms
• Bachelor's degree in Design, HCI, or related field (or equivalent practical experience)
• Expertise in end-to-end design process from research to high-fidelity prototyping and iteration
• Experience collaborating with cross-functional teams including product managers, engineers, and GTM leaders
• Strong portfolio showcasing AI/ML integrations in customer-facing tools
• Deep understanding of inbound marketing principles and CRM workflows
• Ability to thrive in a fast-paced, growth-oriented culture with ambiguous problem spaces

Preferred Qualifications

• Experience designing for HubSpot or similar inbound marketing/CRM platforms
• Background in AI ethics, responsible AI design, or data privacy in GTM tools
• Advanced proficiency in Figma, Sketch, or Adobe XD with AI design plugins
• Prior work at a high-growth SaaS company scaling to $1B+ ARR
• Master's degree in Human-Computer Interaction or related discipline

Required Skills

• Expert Figma and prototyping skills
• AI/ML concept design and prompt engineering
• User research and synthesis methods
• CRM workflow expertise (HubSpot, Salesforce)
• Inbound marketing strategy knowledge
• Cross-functional collaboration
• Rapid iteration in agile environments
• Data-driven design decision making
• Visual design and interaction principles
• Accessibility and inclusive design
• Storytelling and stakeholder presentation
• Problem-solving in ambiguous GTM spaces
• Mentoring and design leadership
• Customer empathy for revenue teams
• Growth hacking mindset
• Technical curiosity for AI integrations

Benefits

• Comprehensive health insurance with low employee premiums
• Unlimited PTO and flexible work-from-anywhere policy
• Annual learning stipend and access to HubSpot Academy courses
• Equity stock options in a publicly-traded growth company
• 401(k) with company match up to 5%
• Parental leave: 20 weeks fully paid for primary caregivers
• Home office setup allowance and wellness reimbursement
• Quarterly profit-sharing bonus tied to company performance
• Vibrant culture with HEART values events and team offsites

HubSpot is an equal opportunity employer.