Staff Product Designer, Go-to-Market AI

Location: London, United Kingdom

Department: User Experience

About the Role

At HubSpot, we empower growth-driven organizations with our category-defining CRM platform and inbound methodology. We're seeking a Staff Product Designer, Go-to-Market AI, to join our User Experience team and shape the future of AI-powered tools that supercharge sales, marketing, and service teams. In this senior individual contributor role, you'll lead the design of intelligent features that personalize customer journeys, automate inbound workflows, and drive remarkable growth for our 200,000+ customers worldwide. Embracing our HEART culture—Humble, Empathetic, Adaptable, Remarkable, Transparent—you'll collaborate with world-class PMs, engineers, and GTM experts to deliver user-centered AI experiences that set the standard for CRM innovation. Your impact will span the entire design lifecycle: from discovery and research with revenue operators to prototyping AI-driven insights, content recommendations, and predictive analytics embedded in HubSpot's unified platform. You'll solve complex challenges like making advanced AI accessible to marketers nurturing leads or sales reps closing deals faster, all while ensuring designs scale across our flywheel—Attract, Engage, Delight. With a strong portfolio of enterprise SaaS work, you'll iterate based on real user data, A/B tests, and feedback loops to create interfaces that not only look beautiful but measurably accelerate customer success. HubSpot is a proven leader in growth culture, and as a Staff Designer, you'll thrive in our transparent, high-trust environment where bold ideas flourish. You'll mentor peers, contribute to our evolving design system, and influence strategic roadmaps that redefine GTM AI. If you're passionate about leveraging AI to fuel inbound marketing revolutions and have the expertise to design for growth at scale, join us in building the operating system for modern revenue teams. This is your chance to make a remarkable dent in the universe of customer-obsessed technology.

Key Responsibilities

• Lead end-to-end design of AI-powered features for HubSpot's Go-to-Market tools, enhancing CRM capabilities for sales, marketing, and service teams
• Collaborate with product managers, engineers, and GTM stakeholders to define user needs and translate them into intuitive AI experiences
• Conduct user research and usability testing with inbound marketing professionals and revenue teams to validate AI designs
• Create high-fidelity prototypes and design specifications that drive growth through personalized customer experiences
• Champion HubSpot's HEART culture (Humble, Empathetic, Adaptable, Remarkable, Transparent) in all design decisions
• Iterate on AI interfaces to optimize for inbound strategies, lead nurturing, and customer lifecycle management
• Mentor junior designers and contribute to HubSpot's design system for scalable GTM AI components
• Analyze metrics and user feedback to refine AI features that accelerate customer growth
• Partner with AI/ML engineers to ensure ethical, accessible, and performant designs
• Present design work to executives, influencing HubSpot's product roadmap for GTM innovation
• Stay ahead of AI trends in CRM and inbound marketing to inspire breakthrough features

Required Qualifications

• 10+ years of experience in product design with a focus on enterprise SaaS products
• Proven track record designing AI-powered features for go-to-market teams (sales, marketing, service)
• Bachelor's degree in Design, HCI, Computer Science, or related field
• Deep expertise in Figma, Sketch, or equivalent design tools and design systems
• Experience collaborating with cross-functional teams including product managers, engineers, and GTM leaders
• Strong portfolio showcasing user-centered design for complex CRM workflows
• Familiarity with inbound marketing principles and customer growth strategies
• Ability to thrive in a fast-paced, growth-oriented culture

Preferred Qualifications

• Experience designing AI features at a high-growth SaaS company like HubSpot
• Advanced knowledge of HubSpot's CRM platform and inbound methodology
• Background in data visualization and AI/ML interface design
• Master's degree in Human-Computer Interaction or related discipline
• Contributions to open-source design systems or AI ethics initiatives
• Previous role leading design for GTM tools in sales enablement or revenue operations

Required Skills

• Expert-level proficiency in Figma, Adobe XD, or Sketch
• Advanced prototyping with Framer or Principle
• User research methodologies (interviews, surveys, A/B testing)
• Wireframing and high-fidelity UI/UX design
• Design systems and component libraries
• AI/ML interface design principles
• CRM workflow optimization
• Inbound marketing and growth hacking knowledge
• Cross-functional collaboration and stakeholder management
• Data-driven design decision making
• Agile/Scrum methodologies
• Accessibility (WCAG) and inclusive design practices
• Strategic thinking and problem-solving
• Communication and presentation skills
• Empathy for GTM user pain points
• Adaptability in fast-paced environments

Benefits

• Unlimited PTO and flexible work arrangements including work-from-anywhere
• Comprehensive health, dental, and vision insurance with 100% premium coverage
• 401(k) matching and employee stock purchase plan
• Quarterly profit sharing and performance bonuses
• Professional development stipend and tuition reimbursement
• HubSpot Academy courses and ongoing learning opportunities
• Parental leave (16 weeks fully paid) and family planning benefits
• Wellness programs including mental health support and gym memberships
• Company retreats, volunteer days, and culture events

HubSpot is an equal opportunity employer.