Staff Product Designer - Marketing Hub - AI focus

Location: Dublin, Ireland

Department: User Experience

About the Role

At HubSpot, we believe in powering growth for millions through our inbound methodology, and our Marketing Hub is at the heart of that mission. As a Staff Product Designer with an AI focus, you'll lead the creation of transformative AI experiences that supercharge inbound marketing for our customers. From generative content tools to intelligent personalization in CRM workflows, your designs will help marketers attract, engage, and delight customers at scale. You'll thrive in our HEART culture, where empathy, humility, adaptability, respect, and transparency drive us to innovate fearlessly in a collaborative, growth-oriented environment. In this senior role, you'll partner closely with PMs, engineers, data scientists, and customer-facing teams to solve complex problems in AI-powered marketing. You'll conduct deep user research, craft scalable design systems, and iterate based on real-world data to ensure our AI features deliver measurable impact on the customer flywheel. Expect to mentor designers, present to executives, and contribute to HubSpot's design maturity while navigating the fast pace of a public SaaS leader. We're looking for a designer passionate about AI's potential in CRM and inbound marketing, with a portfolio that demonstrates thoughtful, user-centered AI solutions. Join us to shape the future of marketing technology and grow your career in a company that lives its values every day.

Key Responsibilities

• Lead the design of AI-powered features for HubSpot's Marketing Hub, enhancing inbound marketing workflows
• Collaborate with product managers, engineers, and AI specialists to define user needs and translate them into intuitive designs
• Conduct user research and usability testing focused on AI interactions in CRM environments
• Create high-fidelity prototypes and design systems that scale across Marketing Hub products
• Champion HEART framework metrics (Happiness, Engagement, Adoption, Retention, Task Success) for AI features
• Iterate designs based on A/B testing, analytics, and customer feedback in a growth hacking culture
• Mentor junior designers and contribute to HubSpot's design system for AI components
• Partner with sales and customer success teams to ensure designs drive inbound revenue growth
• Explore emerging AI trends like generative AI for content creation and personalization in marketing
• Present design work to stakeholders, aligning on HubSpot's flywheel methodology for customer growth

Required Qualifications

• 10+ years of experience in product design, with at least 5 years in UX/UI design for SaaS platforms
• Proven track record designing AI-powered features in marketing or CRM tools
• Bachelor's degree in Design, HCI, Computer Science, or a related field
• Expertise in Figma, Sketch, or Adobe XD, with experience in AI design tools like Figma AI plugins
• Strong portfolio showcasing AI-driven user experiences in inbound marketing contexts
• Experience collaborating with cross-functional teams including product managers, engineers, and data scientists
• Deep understanding of CRM systems like HubSpot and inbound marketing methodologies
• Ability to thrive in a fast-paced, growth-oriented culture with ambiguous problem spaces

Preferred Qualifications

• Experience designing for Marketing Hub or similar inbound marketing platforms
• Background in AI/ML ethics, accessibility, and responsible AI design principles
• Previous work at a high-growth SaaS company like HubSpot
• Master's degree in Human-Computer Interaction or related field
• Contributions to open-source design systems or AI UX research

Required Skills

• Advanced proficiency in Figma, Framer, or Adobe XD for collaborative design
• Expertise in AI UX patterns for natural language processing and generative AI
• Strong visual design and interaction design skills
• User research methodologies including interviews, surveys, and usability testing
• Prototyping and animation for complex AI-driven flows
• Understanding of CRM data models and inbound marketing funnels
• Collaboration tools like Miro, Slack, and Jira
• Data analysis for design decisions using tools like Amplitude or Mixpanel
• Communication and storytelling to align cross-functional teams
• Agile methodologies and rapid iteration in growth environments
• Accessibility (WCAG) and inclusive design principles
• AI ethics and bias mitigation in user experiences
• Mentoring and leadership in design teams
• Problem-solving in ambiguous, high-stakes product areas
• Customer empathy rooted in HubSpot's inbound philosophy

Benefits

• Comprehensive health, dental, and vision insurance with 100% premium coverage for employees
• Unlimited PTO and flexible work-from-anywhere policy to support work-life harmony
• Annual learning stipend and access to HubSpot Academy for continuous growth
• Equity stock options and employee stock purchase plan for shared success
• 401(k) with company match and immediate vesting
• Parental leave of 16 weeks fully paid for all parents
• Home office stipend and all-inclusive wellness programs
• Quarterly social events, HEART awards, and Culture Club for community building

HubSpot is an equal opportunity employer.