Staff Product Designer - Marketing Hub - AI Focus

Location: Remote - USA

Department: User Experience

About the Role

At HubSpot, we're transforming how businesses grow through inbound marketing, and our Marketing Hub is at the heart of that mission. As a Staff Product Designer with an AI Focus, you'll lead the creation of groundbreaking AI features that empower marketers to personalize campaigns, predict customer behavior, and scale growth within our CRM ecosystem. You'll thrive in our vibrant, growth-oriented culture, collaborating with brilliant minds to design experiences that help over 200,000 customers worldwide attract visitors, convert leads, and delight buyers—all powered by responsible, intuitive AI. Your role will involve end-to-end ownership of design for AI-enhanced products like smart content generation, lead scoring, and audience segmentation. Drawing on HubSpot's HEART framework (Humble, Empathetic, Adaptable, Remarkable, Transparent), you'll conduct user research with marketers, prototype innovative interfaces, and iterate based on real-world data to ensure our tools drive measurable growth. Expect to partner closely with PMs, engineers, and AI specialists in a fast-paced, autonomous environment where your ideas can shape the future of inbound. We're looking for a designer passionate about AI's potential in marketing who embodies our culture of radical candor and continuous learning. Join us to work on products that redefine CRM, contribute to our open design system, and grow alongside a team that's as invested in your success as HubSpot's. If you're ready to design the next wave of AI-driven growth tools, apply now and help us empower businesses to grow better.

Key Responsibilities

• Lead the design of AI-driven features within Marketing Hub, enhancing inbound marketing workflows for millions of users
• Collaborate with product managers and engineers to define user requirements and translate them into intuitive CRM experiences
• Conduct user research and testing to ensure AI features drive growth and delight customers in line with HubSpot's HEART framework
• Create high-fidelity prototypes, wireframes, and design systems that scale across Marketing Hub products
• Champion AI best practices, focusing on transparency, personalization, and ethical design in marketing automation
• Partner with data science teams to visualize complex AI insights for non-technical marketers
• Mentor junior designers and contribute to HubSpot's design system for consistent, growth-oriented experiences
• Analyze user feedback and metrics to iterate on designs that accelerate customer inbound strategies
• Present design work to stakeholders, aligning on HubSpot's mission to help businesses grow better
• Stay ahead of AI trends in marketing, integrating innovations like predictive lead scoring and content generation

Required Qualifications

• 10+ years of experience in product design, with at least 5 years focused on AI-powered products or marketing tools
• Proven track record designing user experiences for complex SaaS platforms, ideally in CRM or inbound marketing
• Bachelor's degree in Design, HCI, Computer Science, or a related field
• Deep expertise in AI/ML concepts and their application to user interfaces, including generative AI and personalization
• Strong portfolio showcasing end-to-end design processes for marketing or growth-focused products
• Experience collaborating with cross-functional teams including product managers, engineers, and data scientists
• Proficiency in design tools like Figma, Sketch, Adobe XD, and prototyping tools like Framer or Principle

Preferred Qualifications

• Experience designing for HubSpot's Marketing Hub or similar inbound marketing platforms
• Background in CRM systems and customer data platforms
• Familiarity with HubSpot's growth culture and inbound methodology
• Advanced knowledge of AI ethics, bias mitigation, and responsible AI design
• Previous work at a high-growth SaaS company with a focus on customer-centric design

Required Skills

• Expertise in Figma and collaborative design workflows
• AI/ML design principles and generative AI interfaces
• User research methodologies including usability testing and interviews
• Design thinking and human-centered design processes
• Prototyping and animation for interactive experiences
• Understanding of CRM data flows and marketing automation
• Cross-functional collaboration and stakeholder communication
• Inbound marketing knowledge and growth hacking strategies
• Agile/Scrum methodologies in fast-paced SaaS environments
• Visual design and typography for scalable design systems
• Data visualization for AI insights and analytics
• Empathy mapping and persona development
• A/B testing and experimentation frameworks
• Ethical AI design and accessibility standards (WCAG)
• Storytelling through design portfolios and presentations

Benefits

• Unlimited PTO and flexible work-from-anywhere policy to support work-life harmony
• Comprehensive health, dental, and vision insurance with 100% premium coverage for employees
• HubSpot stock options and employee stock purchase plan for shared growth success
• Learning stipend and access to HubSpot Academy for continuous professional development
• Parental leave of 20 weeks fully paid, plus family-forming benefits
• Free lunches daily, wellness programs, and HEART awards for cultural contributions
• 401(k) match and financial planning resources
• Volunteering time off and community impact programs aligned with inbound principles

HubSpot is an equal opportunity employer.