Lead MarTech Architect
Humana
Lead MarTech Architect
Job Description
Become a part of our caring community and help us put health first
The Lead Omnichannel Experience Architect is accountable for defining, governing, and evolving the enterprise-wide omnichannel architecture that powers personalized, compliant, and scalable member engagement across digital, marketing, analytics, and contact center channels. This role leads a multi-year transformation modernizing legacy MarTech, CRM, reporting, and mainframe-driven communications ecosystems, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as the strategic foundation.Operating at the intersection of enterprise omnichannel architecture, customer experience, data, analytics, and AI enablement, this role establishes durable standards and partners with executive stakeholders to ensure omnichannel engagement and reporting capabilities operate as enterprise platforms rather than disconnected tools.
Key Responsibilities
- Own the end-to-end omnichannel experience and insights architecture spanning customer data, identity, consent and preferences, content, orchestration, activation, analytics, reporting, and contact center integration.
- Refine the target-state customer data and insights architecture, with Adobe Experience Platform as the strategic CDP, including canonical data models, identity strategy, Real-Time CDP profile unification, batch and streaming ingestion, data governance, and downstream activation and reporting standards.
- Establish enterprise journey orchestration standards using Adobe Journey Optimizer (AJO) or equivalent orchestration engines (such as Salesforce Marketing Cloud journeys) , including event-triggered journeys, eligibility and suppression logic, channel prioritization, frequency management, exception handling, and fallback strategies required for regulated healthcare communications.
- Lead migration of legacy campaign, email, and analytics platforms (including Salesforce Marketing Cloud and batch email systems) into AEP/AJO-based and event-driven architectures, including coexistence models, phased decommissioning, and risk-managed cutover approaches in a HIPAA-regulated environment.
- Architect modernization of legacy mainframe-driven communications (billing, eligibility, EOBs, notifications) by decoupling system-generated outputs into event-driven, experience-orchestrated journeys across digital and assisted channels.
- Define the enterprise analytics and reporting architecture for omnichannel engagement, leveraging Adobe Customer Journey Analytics (CJA) and/or enterprise BI platforms such as Tableau or Power BI to deliver governed, scalable, and audience-ready insights.
- Establish standards for enterprise-level reporting, including metric definitions, attribution models, data latency tiers, semantic layers, and access patterns, ensuring insights are consistent, trusted, and reusable across marketing, digital, service, and executive audiences.
- Establish architectural governance, reference architectures, and enforceable design standards across MarTech, AdTech, CDP, analytics, CRM, CMS, CCM, and contact center platforms (such as Twilio and Genesys).
- Partner with Marketing, Digital, Data, Analytics, Security, Legal, Compliance, and Operations leaders to translate business outcomes into scalable, compliant architectural and reporting roadmaps.
- Guide adoption of event-driven and API-first architectures to enable real-time personalization, activation, and insight delivery across web, mobile, SMS, email, print, paid media, voice, analytics, and agent-assisted channels.
- Provide architectural leadership across multiple delivery teams, influencing prioritization, investment decisions, and long-term platform sustainability.
Use your skills to make an impact
Required Qualifications
- 12+ years of experience in enterprise, solution, experience, or data architecture roles within large, complex organizations.
- Demonstrated leadership of enterprise-scale MarTech, AdTech, and analytics transformations involving Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP) or comparable, email or messaging systems, and enterprise reporting tools.
- Hands-on experience designing customer data, identity, analytics, and activation architectures using platforms such as Adobe Experience Platform and/or comparable CDPs , with a strong understanding of how engagement data is modeled and exposed for reporting.
- Experience designing omnichannel reporting and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or similar enterprise analytics platforms.
- Proven understanding of enterprise-level reporting concepts, including semantic layers, reusable datasets, role-based access, performance considerations, and regulatory controls.
- Proven experience designing and governing architectures in regulated industries with direct accountability for HIPAA, PHI, and PII compliance.
- Experience modernizing legacy, mainframe-based or batch-driven communication and reporting architectures.
- Strong background in modern integration patterns including APIs, event streaming, and cloud-native services.
- Strong MarTech and AdTech domain knowledge, including campaign execution, experimentation, personalization, attribution, and audience activation.
- Ability to operate at executive altitude while remaining grounded in technical and analytical execution.
- Proven ability to influence architecture decisions across matrixed teams and external vendors.
Preferred Qualifications
- Hands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager (including headless), Customer Journey Analytics, Adobe Workfront, Salesforce Marketing Cloud and Data Cloud, Twilio, Genesys, OpenText Exstream, or comparable engagement, analytics, contact-center, and CCM platforms.
- Experience within healthcare payer or provider ecosystems.
- Experience working within SAFe or other scaled agile delivery models.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 01-29-2026
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Locations
- Remote, United States of America (Remote)
Salary
142,300 - 195,700 USD / yearly
Estimated Salary Rangehigh confidence
142,300 - 205,485 USD / yearly
Source: Disclosed
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Enterprise architectureintermediate
- MarTech and AdTechintermediate
- Customer Data Platforms (CDPs) like Adobe Experience Platformintermediate
- Omnichannel reporting (Adobe CJA, Tableau, Power BI)intermediate
- HIPAA, PHI, PII complianceintermediate
- Modern integration patterns (APIs, event streaming, cloud-native services)intermediate
- Journey orchestration (Adobe Journey Optimizer, Salesforce Marketing Cloud)intermediate
- Data governance and identity managementintermediate
- Event-driven architecturesintermediate
- Mainframe modernizationintermediate
Required Qualifications
- 12+ years of experience in enterprise, solution, experience, or data architecture roles within large, complex organizations. (experience)
- Demonstrated leadership of enterprise-scale MarTech, AdTech, and analytics transformations involving Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP) or comparable, email or messaging systems, and enterprise reporting tools. (experience)
- Hands-on experience designing customer data, identity, analytics, and activation architectures using platforms such as Adobe Experience Platform and/or comparable CDPs, with a strong understanding of how engagement data is modeled and exposed for reporting. (experience)
- Experience designing omnichannel reporting and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or similar enterprise analytics platforms. (experience)
- Proven understanding of enterprise-level reporting concepts, including semantic layers, reusable datasets, role-based access, performance considerations, and regulatory controls. (experience)
- Proven experience designing and governing architectures in regulated industries with direct accountability for HIPAA, PHI, and PII compliance. (experience)
- Experience modernizing legacy, mainframe-based or batch-driven communication and reporting architectures. (experience)
- Strong background in modern integration patterns including APIs, event streaming, and cloud-native services. (experience)
- Strong MarTech and AdTech domain knowledge, including campaign execution, experimentation, personalization, attribution, and audience activation. (experience)
- Ability to operate at executive altitude while remaining grounded in technical and analytical execution. (experience)
- Proven ability to influence architecture decisions across matrixed teams and external vendors. (experience)
Preferred Qualifications
- Hands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager (including headless), Customer Journey Analytics, Adobe Workfront, Salesforce Marketing Cloud and Data Cloud, Twilio, Genesys, OpenText Exstream, or comparable engagement, analytics, contact-center, and CCM platforms. (experience)
- Experience within healthcare payer or provider ecosystems. (experience)
- Experience working within SAFe or other scaled agile delivery models. (experience)
Responsibilities
- Own the end-to-end omnichannel experience and insights architecture spanning customer data, identity, consent and preferences, content, orchestration, activation, analytics, reporting, and contact center integration.
- Refine the target-state customer data and insights architecture, with Adobe Experience Platform as the strategic CDP, including canonical data models, identity strategy, Real-Time CDP profile unification, batch and streaming ingestion, data governance, and downstream activation and reporting standards.
- Establish enterprise journey orchestration standards using Adobe Journey Optimizer (AJO) or equivalent orchestration engines (such as Salesforce Marketing Cloud journeys), including event-triggered journeys, eligibility and suppression logic, channel prioritization, frequency management, exception handling, and fallback strategies required for regulated healthcare communications.
- Lead migration of legacy campaign, email, and analytics platforms (including Salesforce Marketing Cloud and batch email systems) into AEP/AJO-based and event-driven architectures, including coexistence models, phased decommissioning, and risk-managed cutover approaches in a HIPAA-regulated environment.
- Architect modernization of legacy mainframe-driven communications (billing, eligibility, EOBs, notifications) by decoupling system-generated outputs into event-driven, experience-orchestrated journeys across digital and assisted channels.
- Define the enterprise analytics and reporting architecture for omnichannel engagement, leveraging Adobe Customer Journey Analytics (CJA) and/or enterprise BI platforms such as Tableau or Power BI to deliver governed, scalable, and audience-ready insights.
- Establish standards for enterprise-level reporting, including metric definitions, attribution models, data latency tiers, semantic layers, and access patterns, ensuring insights are consistent, trusted, and reusable across marketing, digital, service, and executive audiences.
- Establish architectural governance, reference architectures, and enforceable design standards across MarTech, AdTech, CDP, analytics, CRM, CMS, CCM, and contact center platforms (such as Twilio and Genesys).
- Partner with Marketing, Digital, Data, Analytics, Security, Legal, Compliance, and Operations leaders to translate business outcomes into scalable, compliant architectural and reporting roadmaps.
- Guide adoption of event-driven and API-first architectures to enable real-time personalization, activation, and insight delivery across web, mobile, SMS, email, print, paid media, voice, analytics, and agent-assisted channels.
- Provide architectural leadership across multiple delivery teams, influencing prioritization, investment decisions, and long-term platform sustainability.
Benefits
- general: Medical, dental and vision benefits
- general: 401(k) retirement savings plan
- general: Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
- general: Short-term and long-term disability
- general: Life insurance
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Answer 10 quick questions to check your fit for Lead MarTech Architect @ Humana.
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Lead MarTech Architect
Humana
Lead MarTech Architect
Job Description
Become a part of our caring community and help us put health first
The Lead Omnichannel Experience Architect is accountable for defining, governing, and evolving the enterprise-wide omnichannel architecture that powers personalized, compliant, and scalable member engagement across digital, marketing, analytics, and contact center channels. This role leads a multi-year transformation modernizing legacy MarTech, CRM, reporting, and mainframe-driven communications ecosystems, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as the strategic foundation.Operating at the intersection of enterprise omnichannel architecture, customer experience, data, analytics, and AI enablement, this role establishes durable standards and partners with executive stakeholders to ensure omnichannel engagement and reporting capabilities operate as enterprise platforms rather than disconnected tools.
Key Responsibilities
- Own the end-to-end omnichannel experience and insights architecture spanning customer data, identity, consent and preferences, content, orchestration, activation, analytics, reporting, and contact center integration.
- Refine the target-state customer data and insights architecture, with Adobe Experience Platform as the strategic CDP, including canonical data models, identity strategy, Real-Time CDP profile unification, batch and streaming ingestion, data governance, and downstream activation and reporting standards.
- Establish enterprise journey orchestration standards using Adobe Journey Optimizer (AJO) or equivalent orchestration engines (such as Salesforce Marketing Cloud journeys) , including event-triggered journeys, eligibility and suppression logic, channel prioritization, frequency management, exception handling, and fallback strategies required for regulated healthcare communications.
- Lead migration of legacy campaign, email, and analytics platforms (including Salesforce Marketing Cloud and batch email systems) into AEP/AJO-based and event-driven architectures, including coexistence models, phased decommissioning, and risk-managed cutover approaches in a HIPAA-regulated environment.
- Architect modernization of legacy mainframe-driven communications (billing, eligibility, EOBs, notifications) by decoupling system-generated outputs into event-driven, experience-orchestrated journeys across digital and assisted channels.
- Define the enterprise analytics and reporting architecture for omnichannel engagement, leveraging Adobe Customer Journey Analytics (CJA) and/or enterprise BI platforms such as Tableau or Power BI to deliver governed, scalable, and audience-ready insights.
- Establish standards for enterprise-level reporting, including metric definitions, attribution models, data latency tiers, semantic layers, and access patterns, ensuring insights are consistent, trusted, and reusable across marketing, digital, service, and executive audiences.
- Establish architectural governance, reference architectures, and enforceable design standards across MarTech, AdTech, CDP, analytics, CRM, CMS, CCM, and contact center platforms (such as Twilio and Genesys).
- Partner with Marketing, Digital, Data, Analytics, Security, Legal, Compliance, and Operations leaders to translate business outcomes into scalable, compliant architectural and reporting roadmaps.
- Guide adoption of event-driven and API-first architectures to enable real-time personalization, activation, and insight delivery across web, mobile, SMS, email, print, paid media, voice, analytics, and agent-assisted channels.
- Provide architectural leadership across multiple delivery teams, influencing prioritization, investment decisions, and long-term platform sustainability.
Use your skills to make an impact
Required Qualifications
- 12+ years of experience in enterprise, solution, experience, or data architecture roles within large, complex organizations.
- Demonstrated leadership of enterprise-scale MarTech, AdTech, and analytics transformations involving Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP) or comparable, email or messaging systems, and enterprise reporting tools.
- Hands-on experience designing customer data, identity, analytics, and activation architectures using platforms such as Adobe Experience Platform and/or comparable CDPs , with a strong understanding of how engagement data is modeled and exposed for reporting.
- Experience designing omnichannel reporting and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or similar enterprise analytics platforms.
- Proven understanding of enterprise-level reporting concepts, including semantic layers, reusable datasets, role-based access, performance considerations, and regulatory controls.
- Proven experience designing and governing architectures in regulated industries with direct accountability for HIPAA, PHI, and PII compliance.
- Experience modernizing legacy, mainframe-based or batch-driven communication and reporting architectures.
- Strong background in modern integration patterns including APIs, event streaming, and cloud-native services.
- Strong MarTech and AdTech domain knowledge, including campaign execution, experimentation, personalization, attribution, and audience activation.
- Ability to operate at executive altitude while remaining grounded in technical and analytical execution.
- Proven ability to influence architecture decisions across matrixed teams and external vendors.
Preferred Qualifications
- Hands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager (including headless), Customer Journey Analytics, Adobe Workfront, Salesforce Marketing Cloud and Data Cloud, Twilio, Genesys, OpenText Exstream, or comparable engagement, analytics, contact-center, and CCM platforms.
- Experience within healthcare payer or provider ecosystems.
- Experience working within SAFe or other scaled agile delivery models.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 01-29-2026
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Locations
- Remote, United States of America (Remote)
Salary
142,300 - 195,700 USD / yearly
Estimated Salary Rangehigh confidence
142,300 - 205,485 USD / yearly
Source: Disclosed
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Enterprise architectureintermediate
- MarTech and AdTechintermediate
- Customer Data Platforms (CDPs) like Adobe Experience Platformintermediate
- Omnichannel reporting (Adobe CJA, Tableau, Power BI)intermediate
- HIPAA, PHI, PII complianceintermediate
- Modern integration patterns (APIs, event streaming, cloud-native services)intermediate
- Journey orchestration (Adobe Journey Optimizer, Salesforce Marketing Cloud)intermediate
- Data governance and identity managementintermediate
- Event-driven architecturesintermediate
- Mainframe modernizationintermediate
Required Qualifications
- 12+ years of experience in enterprise, solution, experience, or data architecture roles within large, complex organizations. (experience)
- Demonstrated leadership of enterprise-scale MarTech, AdTech, and analytics transformations involving Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP) or comparable, email or messaging systems, and enterprise reporting tools. (experience)
- Hands-on experience designing customer data, identity, analytics, and activation architectures using platforms such as Adobe Experience Platform and/or comparable CDPs, with a strong understanding of how engagement data is modeled and exposed for reporting. (experience)
- Experience designing omnichannel reporting and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or similar enterprise analytics platforms. (experience)
- Proven understanding of enterprise-level reporting concepts, including semantic layers, reusable datasets, role-based access, performance considerations, and regulatory controls. (experience)
- Proven experience designing and governing architectures in regulated industries with direct accountability for HIPAA, PHI, and PII compliance. (experience)
- Experience modernizing legacy, mainframe-based or batch-driven communication and reporting architectures. (experience)
- Strong background in modern integration patterns including APIs, event streaming, and cloud-native services. (experience)
- Strong MarTech and AdTech domain knowledge, including campaign execution, experimentation, personalization, attribution, and audience activation. (experience)
- Ability to operate at executive altitude while remaining grounded in technical and analytical execution. (experience)
- Proven ability to influence architecture decisions across matrixed teams and external vendors. (experience)
Preferred Qualifications
- Hands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager (including headless), Customer Journey Analytics, Adobe Workfront, Salesforce Marketing Cloud and Data Cloud, Twilio, Genesys, OpenText Exstream, or comparable engagement, analytics, contact-center, and CCM platforms. (experience)
- Experience within healthcare payer or provider ecosystems. (experience)
- Experience working within SAFe or other scaled agile delivery models. (experience)
Responsibilities
- Own the end-to-end omnichannel experience and insights architecture spanning customer data, identity, consent and preferences, content, orchestration, activation, analytics, reporting, and contact center integration.
- Refine the target-state customer data and insights architecture, with Adobe Experience Platform as the strategic CDP, including canonical data models, identity strategy, Real-Time CDP profile unification, batch and streaming ingestion, data governance, and downstream activation and reporting standards.
- Establish enterprise journey orchestration standards using Adobe Journey Optimizer (AJO) or equivalent orchestration engines (such as Salesforce Marketing Cloud journeys), including event-triggered journeys, eligibility and suppression logic, channel prioritization, frequency management, exception handling, and fallback strategies required for regulated healthcare communications.
- Lead migration of legacy campaign, email, and analytics platforms (including Salesforce Marketing Cloud and batch email systems) into AEP/AJO-based and event-driven architectures, including coexistence models, phased decommissioning, and risk-managed cutover approaches in a HIPAA-regulated environment.
- Architect modernization of legacy mainframe-driven communications (billing, eligibility, EOBs, notifications) by decoupling system-generated outputs into event-driven, experience-orchestrated journeys across digital and assisted channels.
- Define the enterprise analytics and reporting architecture for omnichannel engagement, leveraging Adobe Customer Journey Analytics (CJA) and/or enterprise BI platforms such as Tableau or Power BI to deliver governed, scalable, and audience-ready insights.
- Establish standards for enterprise-level reporting, including metric definitions, attribution models, data latency tiers, semantic layers, and access patterns, ensuring insights are consistent, trusted, and reusable across marketing, digital, service, and executive audiences.
- Establish architectural governance, reference architectures, and enforceable design standards across MarTech, AdTech, CDP, analytics, CRM, CMS, CCM, and contact center platforms (such as Twilio and Genesys).
- Partner with Marketing, Digital, Data, Analytics, Security, Legal, Compliance, and Operations leaders to translate business outcomes into scalable, compliant architectural and reporting roadmaps.
- Guide adoption of event-driven and API-first architectures to enable real-time personalization, activation, and insight delivery across web, mobile, SMS, email, print, paid media, voice, analytics, and agent-assisted channels.
- Provide architectural leadership across multiple delivery teams, influencing prioritization, investment decisions, and long-term platform sustainability.
Benefits
- general: Medical, dental and vision benefits
- general: 401(k) retirement savings plan
- general: Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
- general: Short-term and long-term disability
- general: Life insurance
Tags & Categories
Answer 10 quick questions to check your fit for Lead MarTech Architect @ Humana.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs