Categories: Marketing, Chemicals, Construction, Management

Job Description:

Senior Marketing Manager

Huntsman is seeking a Senior Marketing Manager supporting the Polyurethanes Division. This position plays an influential role within the organization and works closely with internal stakeholders and customers in the construction industry.

Job Scope

The Senior Marketing Manager provides marketing expertise, guidance, and leadership to drive growth within targeted construction applications. This role is responsible for developing and executing marketing programs, engaging the value chain to identify unmet needs, building strong business cases, and supporting the successful commercial launch of new products.

In summary, as the Senior Marketing Manager, you will:

• Partner closely with cross-functional teams including R&D, Technical Service, and Sales to articulate technology value propositions and develop market strategies for construction-related product and technology launches.

• Oversee and maintain a robust New Business Development pipeline, providing market intelligence to support market share growth and profitability targets.

• Steer the technology development pipeline for polyurethane insulation products, from identifying customer pain points through opportunity scoping, value and cost improvement, and commercial product launches.

• Develop and execute construction market segment growth strategies aligned with business objectives.

• Collaborate with global, regional, and local teams to optimize the marketing mix with a strong customer-centric focus.

• Lead the planning, development, content creation, budgeting, project management, and execution of integrated marketing programs supporting awareness, demand generation, pipeline building, and deal acceleration.

• Build and maintain a strong industry network, actively participating in associations and conferences as a subject matter expert on polyurethane construction industry trends and value chain dynamics.

• Coordinate cross-functional market segment management teams, translating broader corporate strategy into actionable insights for key construction segments.

Qualifications

You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.

The candidate must have an unrestricted right to work for Huntsman in the United States.

Minimum Qualifications

• Bachelor’s Degree in Business, Chemistry, Engineering, or a related field.

• 5+ years of marketing experience in the chemical industry.

• Proven experience developing and executing successful marketing plans focused on growth.

• Demonstrated understanding of value chain dynamics, voice of customer leadership, and business case assessment.

• Successful track record of product launches within the chemical industry.

• Strong project management capabilities.

• Ability to travel up to 30%.

Skills and Knowledge

• Strong communication and influential leadership skills, with the ability to work effectively across cultures, countries, and diverse personalities.

• Ability to translate complex macroeconomic factors into insights relevant to the construction industry.

• Strong organizational skills with the ability to prioritize multiple tasks, initiatives, and events simultaneously.

• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint, with the ability to integrate AI tools to enhance productivity.

• Strong team player with excellent networking capabilities.

• Proactive, “can-do” mindset in a fast-paced and evolving work environment.

Preferred Qualifications

• Experience leading integrated marketing programs across awareness, demand generation, and pipeline acceleration.

• Experience working with global and regional marketing teams in a matrixed organization.

• Exposure to construction industry marketing and polyurethane insulation applications.

Critical Performance Competencies

• Analytical Skills

• Business Acumen

• Attention to Detail

• Communication and Influence

• Innovative Thinking

• Risk Taking

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