Event & Experience Marketing Manager
IBM
Event & Experience Marketing Manager
Job Description
Event & Experience Marketing Manager
📋 Job Overview
The Event & Experience Marketing Manager at IBM Japan will lead a team of 10 event practitioners, developing and executing a comprehensive event strategy to enhance brand awareness and achieve business objectives. This role requires strong leadership, strategic planning, and meticulous project management skills to manage diverse event formats including conferences, trade shows, and webinars.
📍 Location: Tokyo, JP (Remote/Hybrid)
💼 Career Level: Professional
🎯 Key Responsibilities
- Develop and execute a comprehensive event strategy, including a mix of proprietary conferences, trade shows, webinars, and virtual events, aligned with the company's marketing goals
- Oversee the end-to-end project management of all events, ensuring they are delivered on time, within budget, and to the highest standard
- Measure and analyze event performance, including ROI, lead generation, and brand impact, providing regular reports to senior leadership
- Stay current with the latest industry trends, event technologies, and best practices to propose innovative and impactful event concepts
- Lead, mentor, and develop a team of event specialists, fostering a collaborative and high-performing team culture
- Develop and manage the quarter/annual event budget, ensuring accurate forecasting and tracking of all expenditures
- Negotiate contracts and manage relationships with external vendors, agencies, and partners to ensure quality service and cost-effectiveness
- Collaborate closely with cross-functional teams, including Sales, Field Marketing, and Communications, to ensure seamless integration and alignment of event activities
✅ Required Qualifications
- A minimum of 10 years of experience in event management
- A minimum of 5 years of experience in a people management role, with a proven track record of leading and developing teams
- Demonstrated experience in managing large-scale event budgets
- Excellent communication and negotiation skills in English, with the ability to collaborate effectively with global stakeholders, including US headquarters
- Business-level proficiency in Japanese
- Proven experience managing the full lifecycle of diverse event formats, including large-scale flagship conferences (1,000+ attendees), face-to-face events, webinars, and 3rd party sponsorship activations
- Tertiary qualifications in Marketing or a similar field
⭐ Preferred Qualifications
- Experience in B2B Marketing or the Technology sector
- Roles working outside of Japan
- International qualifications
🛠️ Required Skills
- Strong leadership
- Strategic planning
- Innovative thinking
- Meticulous project management
- Demonstrated expertise across all Marketing disciplines
- Experience working with global, multinational companies
- Hands-on experience with CRM platforms (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo)
- Strong data analysis skills
- Ability to derive actionable insights from event metrics
- Natural leadership
- Exceptional communication and negotiation
- Strong interpersonal skills
- Strategic thinking
- Outstanding problem-solving abilities
- Highly organized
- Attention to detail
- Ability to manage multiple projects simultaneously under pressure
- Innovative mindset
- Creative, proactive, and passionate about delivering world-class event experiences
- Ambitious with future leadership aspirations
🎁 Benefits & Perks
- Opportunity to learn and develop oneself and career
- Encouragement to be courageous and experiment every day
- Continuous trust and support in an environment where everyone can thrive
- Growth-minded culture with openness to feedback and learning
- Opportunity to collaborate with colleagues and drive exceptional outcomes for customers
- Equal-opportunity employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by applicable law
- Commitment to compliance with all fair employment practices regarding citizenship and immigration status
Locations
- Tokyo, JP, India (Remote)
Salary
Estimated Salary Rangemedium confidence
2,500,000 - 4,200,000 INR / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Strong leadershipintermediate
- Strategic planningintermediate
- Innovative thinkingintermediate
- Meticulous project managementintermediate
- Demonstrated expertise across all Marketing disciplinesintermediate
- Experience working with global, multinational companiesintermediate
- Hands-on experience with CRM platforms (e.g., Salesforce)intermediate
- Marketing automation tools (e.g., Marketo)intermediate
- Strong data analysis skillsintermediate
- Ability to derive actionable insights from event metricsintermediate
- Natural leadershipintermediate
- Exceptional communication and negotiationintermediate
- Strong interpersonal skillsintermediate
- Strategic thinkingintermediate
- Outstanding problem-solving abilitiesintermediate
- Highly organizedintermediate
- Attention to detailintermediate
- Ability to manage multiple projects simultaneously under pressureintermediate
- Innovative mindsetintermediate
- Creative, proactive, and passionate about delivering world-class event experiencesintermediate
- Ambitious with future leadership aspirationsintermediate
Required Qualifications
- A minimum of 10 years of experience in event management (experience)
- A minimum of 5 years of experience in a people management role, with a proven track record of leading and developing teams (experience)
- Demonstrated experience in managing large-scale event budgets (experience)
- Excellent communication and negotiation skills in English, with the ability to collaborate effectively with global stakeholders, including US headquarters (experience)
- Business-level proficiency in Japanese (experience)
- Proven experience managing the full lifecycle of diverse event formats, including large-scale flagship conferences (1,000+ attendees), face-to-face events, webinars, and 3rd party sponsorship activations (experience)
- Tertiary qualifications in Marketing or a similar field (experience)
Preferred Qualifications
- Experience in B2B Marketing or the Technology sector (experience)
- Roles working outside of Japan (experience)
- International qualifications (experience)
Responsibilities
- Develop and execute a comprehensive event strategy, including a mix of proprietary conferences, trade shows, webinars, and virtual events, aligned with the company's marketing goals
- Oversee the end-to-end project management of all events, ensuring they are delivered on time, within budget, and to the highest standard
- Measure and analyze event performance, including ROI, lead generation, and brand impact, providing regular reports to senior leadership
- Stay current with the latest industry trends, event technologies, and best practices to propose innovative and impactful event concepts
- Lead, mentor, and develop a team of event specialists, fostering a collaborative and high-performing team culture
- Develop and manage the quarter/annual event budget, ensuring accurate forecasting and tracking of all expenditures
- Negotiate contracts and manage relationships with external vendors, agencies, and partners to ensure quality service and cost-effectiveness
- Collaborate closely with cross-functional teams, including Sales, Field Marketing, and Communications, to ensure seamless integration and alignment of event activities
Benefits
- general: Opportunity to learn and develop oneself and career
- general: Encouragement to be courageous and experiment every day
- general: Continuous trust and support in an environment where everyone can thrive
- general: Growth-minded culture with openness to feedback and learning
- general: Opportunity to collaborate with colleagues and drive exceptional outcomes for customers
- general: Equal-opportunity employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by applicable law
- general: Commitment to compliance with all fair employment practices regarding citizenship and immigration status
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Event & Experience Marketing Manager
IBM
Event & Experience Marketing Manager
Job Description
Event & Experience Marketing Manager
📋 Job Overview
The Event & Experience Marketing Manager at IBM Japan will lead a team of 10 event practitioners, developing and executing a comprehensive event strategy to enhance brand awareness and achieve business objectives. This role requires strong leadership, strategic planning, and meticulous project management skills to manage diverse event formats including conferences, trade shows, and webinars.
📍 Location: Tokyo, JP (Remote/Hybrid)
💼 Career Level: Professional
🎯 Key Responsibilities
- Develop and execute a comprehensive event strategy, including a mix of proprietary conferences, trade shows, webinars, and virtual events, aligned with the company's marketing goals
- Oversee the end-to-end project management of all events, ensuring they are delivered on time, within budget, and to the highest standard
- Measure and analyze event performance, including ROI, lead generation, and brand impact, providing regular reports to senior leadership
- Stay current with the latest industry trends, event technologies, and best practices to propose innovative and impactful event concepts
- Lead, mentor, and develop a team of event specialists, fostering a collaborative and high-performing team culture
- Develop and manage the quarter/annual event budget, ensuring accurate forecasting and tracking of all expenditures
- Negotiate contracts and manage relationships with external vendors, agencies, and partners to ensure quality service and cost-effectiveness
- Collaborate closely with cross-functional teams, including Sales, Field Marketing, and Communications, to ensure seamless integration and alignment of event activities
✅ Required Qualifications
- A minimum of 10 years of experience in event management
- A minimum of 5 years of experience in a people management role, with a proven track record of leading and developing teams
- Demonstrated experience in managing large-scale event budgets
- Excellent communication and negotiation skills in English, with the ability to collaborate effectively with global stakeholders, including US headquarters
- Business-level proficiency in Japanese
- Proven experience managing the full lifecycle of diverse event formats, including large-scale flagship conferences (1,000+ attendees), face-to-face events, webinars, and 3rd party sponsorship activations
- Tertiary qualifications in Marketing or a similar field
⭐ Preferred Qualifications
- Experience in B2B Marketing or the Technology sector
- Roles working outside of Japan
- International qualifications
🛠️ Required Skills
- Strong leadership
- Strategic planning
- Innovative thinking
- Meticulous project management
- Demonstrated expertise across all Marketing disciplines
- Experience working with global, multinational companies
- Hands-on experience with CRM platforms (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo)
- Strong data analysis skills
- Ability to derive actionable insights from event metrics
- Natural leadership
- Exceptional communication and negotiation
- Strong interpersonal skills
- Strategic thinking
- Outstanding problem-solving abilities
- Highly organized
- Attention to detail
- Ability to manage multiple projects simultaneously under pressure
- Innovative mindset
- Creative, proactive, and passionate about delivering world-class event experiences
- Ambitious with future leadership aspirations
🎁 Benefits & Perks
- Opportunity to learn and develop oneself and career
- Encouragement to be courageous and experiment every day
- Continuous trust and support in an environment where everyone can thrive
- Growth-minded culture with openness to feedback and learning
- Opportunity to collaborate with colleagues and drive exceptional outcomes for customers
- Equal-opportunity employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by applicable law
- Commitment to compliance with all fair employment practices regarding citizenship and immigration status
Locations
- Tokyo, JP, India (Remote)
Salary
Estimated Salary Rangemedium confidence
2,500,000 - 4,200,000 INR / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Strong leadershipintermediate
- Strategic planningintermediate
- Innovative thinkingintermediate
- Meticulous project managementintermediate
- Demonstrated expertise across all Marketing disciplinesintermediate
- Experience working with global, multinational companiesintermediate
- Hands-on experience with CRM platforms (e.g., Salesforce)intermediate
- Marketing automation tools (e.g., Marketo)intermediate
- Strong data analysis skillsintermediate
- Ability to derive actionable insights from event metricsintermediate
- Natural leadershipintermediate
- Exceptional communication and negotiationintermediate
- Strong interpersonal skillsintermediate
- Strategic thinkingintermediate
- Outstanding problem-solving abilitiesintermediate
- Highly organizedintermediate
- Attention to detailintermediate
- Ability to manage multiple projects simultaneously under pressureintermediate
- Innovative mindsetintermediate
- Creative, proactive, and passionate about delivering world-class event experiencesintermediate
- Ambitious with future leadership aspirationsintermediate
Required Qualifications
- A minimum of 10 years of experience in event management (experience)
- A minimum of 5 years of experience in a people management role, with a proven track record of leading and developing teams (experience)
- Demonstrated experience in managing large-scale event budgets (experience)
- Excellent communication and negotiation skills in English, with the ability to collaborate effectively with global stakeholders, including US headquarters (experience)
- Business-level proficiency in Japanese (experience)
- Proven experience managing the full lifecycle of diverse event formats, including large-scale flagship conferences (1,000+ attendees), face-to-face events, webinars, and 3rd party sponsorship activations (experience)
- Tertiary qualifications in Marketing or a similar field (experience)
Preferred Qualifications
- Experience in B2B Marketing or the Technology sector (experience)
- Roles working outside of Japan (experience)
- International qualifications (experience)
Responsibilities
- Develop and execute a comprehensive event strategy, including a mix of proprietary conferences, trade shows, webinars, and virtual events, aligned with the company's marketing goals
- Oversee the end-to-end project management of all events, ensuring they are delivered on time, within budget, and to the highest standard
- Measure and analyze event performance, including ROI, lead generation, and brand impact, providing regular reports to senior leadership
- Stay current with the latest industry trends, event technologies, and best practices to propose innovative and impactful event concepts
- Lead, mentor, and develop a team of event specialists, fostering a collaborative and high-performing team culture
- Develop and manage the quarter/annual event budget, ensuring accurate forecasting and tracking of all expenditures
- Negotiate contracts and manage relationships with external vendors, agencies, and partners to ensure quality service and cost-effectiveness
- Collaborate closely with cross-functional teams, including Sales, Field Marketing, and Communications, to ensure seamless integration and alignment of event activities
Benefits
- general: Opportunity to learn and develop oneself and career
- general: Encouragement to be courageous and experiment every day
- general: Continuous trust and support in an environment where everyone can thrive
- general: Growth-minded culture with openness to feedback and learning
- general: Opportunity to collaborate with colleagues and drive exceptional outcomes for customers
- general: Equal-opportunity employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by applicable law
- general: Commitment to compliance with all fair employment practices regarding citizenship and immigration status
Tags & Categories
Answer 10 quick questions to check your fit for Event & Experience Marketing Manager @ IBM.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs