Marketing Manager, Caper
Instacart
Marketing Manager, Caper
Job Description
Responsibilities
- Collaborate with cross functional teams to plan and execute launch and growth marketing initiatives.
- Collaborate closely with ops manager and customer success manager to ensure campaign readiness across all relevant product touchpoints.
- Work with external vendors and operations teams to manage in-store marketing materials logistics and delivery to ensure smooth execution.
- Refine expansion playbooks and collaborate with the operations team to ensure smooth execution, suggest improvements and refinements when needed.
- Partner with the data science, customer success and product team to develop a measurement framework to assess the effectiveness of our campaign strategy
- Work with internal marketing team and external partner to ensure all tactics are correct - messaging, size, asset type, co branding, etc.
- Gather data, formulate insights, and articulate strategic opportunities that will impact the business and drive omnichannel growth
- Ideate and identify the unexpected applications of brand that touch consumers and culture – partnerships, collaborations, brand activations
- Champion and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is true to our brand and represents the best interests of the communities we serve
- Consistently assess competitive strategies and uncover white space opportunities.
Required Qualifications
- Bachelor's Degree required
- 4+ years of experience with in-store/retailer marketing
- Organized work flow and strong attention to detail.
- Experience executing marketing campaigns in store
- Excellent written and verbal communication skills; ability to interact at senior levels of the organization
- Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
- Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes
Preferred Qualifications
- Previous experience with fast paced, retailer environments.
- Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value
- Familiar with grocery or retail industry.
- Photoshop skills preferred
- Nimble, resourceful, and detail-oriented; thrives in both independent and collaborative work environments
Required Skills
- in-store/retailer marketing
- project management
- written and verbal communication
- attention to detail
- paid media landscapes
- Photoshop
- data and metrics analysis
Salary Range
$113000 - $125000 CAD
Locations
- Canada, Canada (Remote)
Salary
113,000 - 125,000 CAD / yearly
Skills Required
- in-store/retailer marketingintermediate
- project managementintermediate
- written and verbal communicationintermediate
- attention to detailintermediate
- paid media landscapesintermediate
- Photoshopintermediate
- data and metrics analysisintermediate
Required Qualifications
- Bachelor's Degree required (experience)
- 4+ years of experience with in-store/retailer marketing (experience)
- Organized work flow and strong attention to detail. (experience)
- Experience executing marketing campaigns in store (experience)
- Excellent written and verbal communication skills; ability to interact at senior levels of the organization (experience)
- Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment (experience)
- Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes (experience)
Preferred Qualifications
- Previous experience with fast paced, retailer environments. (experience)
- Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value (experience)
- Familiar with grocery or retail industry. (experience)
- Photoshop skills preferred (experience)
- Nimble, resourceful, and detail-oriented; thrives in both independent and collaborative work environments (experience)
Responsibilities
- Collaborate with cross functional teams to plan and execute launch and growth marketing initiatives.
- Collaborate closely with ops manager and customer success manager to ensure campaign readiness across all relevant product touchpoints.
- Work with external vendors and operations teams to manage in-store marketing materials logistics and delivery to ensure smooth execution.
- Refine expansion playbooks and collaborate with the operations team to ensure smooth execution, suggest improvements and refinements when needed.
- Partner with the data science, customer success and product team to develop a measurement framework to assess the effectiveness of our campaign strategy
- Work with internal marketing team and external partner to ensure all tactics are correct - messaging, size, asset type, co branding, etc.
- Gather data, formulate insights, and articulate strategic opportunities that will impact the business and drive omnichannel growth
- Ideate and identify the unexpected applications of brand that touch consumers and culture – partnerships, collaborations, brand activations
- Champion and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is true to our brand and represents the best interests of the communities we serve
- Consistently assess competitive strategies and uncover white space opportunities.
Tags & Categories
Marketing Manager, Caper
Instacart
Marketing Manager, Caper
Job Description
Responsibilities
- Collaborate with cross functional teams to plan and execute launch and growth marketing initiatives.
- Collaborate closely with ops manager and customer success manager to ensure campaign readiness across all relevant product touchpoints.
- Work with external vendors and operations teams to manage in-store marketing materials logistics and delivery to ensure smooth execution.
- Refine expansion playbooks and collaborate with the operations team to ensure smooth execution, suggest improvements and refinements when needed.
- Partner with the data science, customer success and product team to develop a measurement framework to assess the effectiveness of our campaign strategy
- Work with internal marketing team and external partner to ensure all tactics are correct - messaging, size, asset type, co branding, etc.
- Gather data, formulate insights, and articulate strategic opportunities that will impact the business and drive omnichannel growth
- Ideate and identify the unexpected applications of brand that touch consumers and culture – partnerships, collaborations, brand activations
- Champion and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is true to our brand and represents the best interests of the communities we serve
- Consistently assess competitive strategies and uncover white space opportunities.
Required Qualifications
- Bachelor's Degree required
- 4+ years of experience with in-store/retailer marketing
- Organized work flow and strong attention to detail.
- Experience executing marketing campaigns in store
- Excellent written and verbal communication skills; ability to interact at senior levels of the organization
- Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
- Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes
Preferred Qualifications
- Previous experience with fast paced, retailer environments.
- Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value
- Familiar with grocery or retail industry.
- Photoshop skills preferred
- Nimble, resourceful, and detail-oriented; thrives in both independent and collaborative work environments
Required Skills
- in-store/retailer marketing
- project management
- written and verbal communication
- attention to detail
- paid media landscapes
- Photoshop
- data and metrics analysis
Salary Range
$113000 - $125000 CAD
Locations
- Canada, Canada (Remote)
Salary
113,000 - 125,000 CAD / yearly
Skills Required
- in-store/retailer marketingintermediate
- project managementintermediate
- written and verbal communicationintermediate
- attention to detailintermediate
- paid media landscapesintermediate
- Photoshopintermediate
- data and metrics analysisintermediate
Required Qualifications
- Bachelor's Degree required (experience)
- 4+ years of experience with in-store/retailer marketing (experience)
- Organized work flow and strong attention to detail. (experience)
- Experience executing marketing campaigns in store (experience)
- Excellent written and verbal communication skills; ability to interact at senior levels of the organization (experience)
- Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment (experience)
- Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes (experience)
Preferred Qualifications
- Previous experience with fast paced, retailer environments. (experience)
- Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value (experience)
- Familiar with grocery or retail industry. (experience)
- Photoshop skills preferred (experience)
- Nimble, resourceful, and detail-oriented; thrives in both independent and collaborative work environments (experience)
Responsibilities
- Collaborate with cross functional teams to plan and execute launch and growth marketing initiatives.
- Collaborate closely with ops manager and customer success manager to ensure campaign readiness across all relevant product touchpoints.
- Work with external vendors and operations teams to manage in-store marketing materials logistics and delivery to ensure smooth execution.
- Refine expansion playbooks and collaborate with the operations team to ensure smooth execution, suggest improvements and refinements when needed.
- Partner with the data science, customer success and product team to develop a measurement framework to assess the effectiveness of our campaign strategy
- Work with internal marketing team and external partner to ensure all tactics are correct - messaging, size, asset type, co branding, etc.
- Gather data, formulate insights, and articulate strategic opportunities that will impact the business and drive omnichannel growth
- Ideate and identify the unexpected applications of brand that touch consumers and culture – partnerships, collaborations, brand activations
- Champion and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is true to our brand and represents the best interests of the communities we serve
- Consistently assess competitive strategies and uncover white space opportunities.
Tags & Categories