Promotions Marketing Manager II
Instacart
Promotions Marketing Manager II
Job Description
Responsibilities
- Own the end-to-end strategy, development, and execution of high-impact incentive programs that drive growth, engagement, and partner success.
- Lead the incentive strategy for initiatives across major brand moments, strategic partnerships, new channels for incentive distribution, retailer collaborations, and programs across new markets and business lines.
- Harness AI and data analytics to uncover opportunities, optimize performance, and predict campaign outcomes.
- Champion innovation, using experimentation frameworks to test and scale new incentive types and marketing mechanisms.
- Collaborate cross-functionally to influence product roadmaps and introduce new features supporting promotional efficiency and automation.
- Drive continuous improvement, leveraging post-mortem analyses to codify learnings and embed best practices across teams.
- Forecast, track, and report on performance metrics to evaluate ROI and guide future investment decisions.
- Foster a culture of care and collaboration, ensuring alignment and trust with cross-functional partners while supporting a psychologically safe, creative environment.
Required Qualifications
- 5+ years in marketing strategy, management consulting, product marketing, incentives/promotions, lifecycle marketing, CRM, or analytics.
- Advanced analytical acumen, leveraging data and AI tools (e.g., SQL, Mode) to generate insights and inform decisions.
- Strategic agility: capable of shifting between high-level strategy and execution detail, driving clarity through complexity.
- Creative experimentation mindset, designing and testing new incentive frameworks that challenge convention.
- Strong relationship-building and influence skills across cross-functional stakeholders.
- Ownership mentality and ability to lead initiatives with limited direction.
- Excellent organizational and project management skills across multiple concurrent priorities.
- Bachelor’s degree in Marketing, Business, or related field.
Preferred Qualifications
- Previous experience with coupons and/or incentives or e-Commerce
- Experience with SQL and or Mode, or other visualization tools
- MBA or advanced degree in Marketing or Analytics
Required Skills
- SQL
- Mode
- AI tools
- data analytics
- project management
- marketing strategy
- analytical acumen
Salary Range
$117000 - $130000 CAD
Locations
- United States, United States (Remote)
Salary
117,000 - 130,000 CAD / yearly
Skills Required
- SQLintermediate
- Modeintermediate
- AI toolsintermediate
- data analyticsintermediate
- project managementintermediate
- marketing strategyintermediate
- analytical acumenintermediate
Required Qualifications
- 5+ years in marketing strategy, management consulting, product marketing, incentives/promotions, lifecycle marketing, CRM, or analytics. (experience)
- Advanced analytical acumen, leveraging data and AI tools (e.g., SQL, Mode) to generate insights and inform decisions. (experience)
- Strategic agility: capable of shifting between high-level strategy and execution detail, driving clarity through complexity. (experience)
- Creative experimentation mindset, designing and testing new incentive frameworks that challenge convention. (experience)
- Strong relationship-building and influence skills across cross-functional stakeholders. (experience)
- Ownership mentality and ability to lead initiatives with limited direction. (experience)
- Excellent organizational and project management skills across multiple concurrent priorities. (experience)
- Bachelor’s degree in Marketing, Business, or related field. (experience)
Preferred Qualifications
- Previous experience with coupons and/or incentives or e-Commerce (experience)
- Experience with SQL and or Mode, or other visualization tools (experience)
- MBA or advanced degree in Marketing or Analytics (experience)
Responsibilities
- Own the end-to-end strategy, development, and execution of high-impact incentive programs that drive growth, engagement, and partner success.
- Lead the incentive strategy for initiatives across major brand moments, strategic partnerships, new channels for incentive distribution, retailer collaborations, and programs across new markets and business lines.
- Harness AI and data analytics to uncover opportunities, optimize performance, and predict campaign outcomes.
- Champion innovation, using experimentation frameworks to test and scale new incentive types and marketing mechanisms.
- Collaborate cross-functionally to influence product roadmaps and introduce new features supporting promotional efficiency and automation.
- Drive continuous improvement, leveraging post-mortem analyses to codify learnings and embed best practices across teams.
- Forecast, track, and report on performance metrics to evaluate ROI and guide future investment decisions.
- Foster a culture of care and collaboration, ensuring alignment and trust with cross-functional partners while supporting a psychologically safe, creative environment.
Tags & Categories
Promotions Marketing Manager II
Instacart
Promotions Marketing Manager II
Job Description
Responsibilities
- Own the end-to-end strategy, development, and execution of high-impact incentive programs that drive growth, engagement, and partner success.
- Lead the incentive strategy for initiatives across major brand moments, strategic partnerships, new channels for incentive distribution, retailer collaborations, and programs across new markets and business lines.
- Harness AI and data analytics to uncover opportunities, optimize performance, and predict campaign outcomes.
- Champion innovation, using experimentation frameworks to test and scale new incentive types and marketing mechanisms.
- Collaborate cross-functionally to influence product roadmaps and introduce new features supporting promotional efficiency and automation.
- Drive continuous improvement, leveraging post-mortem analyses to codify learnings and embed best practices across teams.
- Forecast, track, and report on performance metrics to evaluate ROI and guide future investment decisions.
- Foster a culture of care and collaboration, ensuring alignment and trust with cross-functional partners while supporting a psychologically safe, creative environment.
Required Qualifications
- 5+ years in marketing strategy, management consulting, product marketing, incentives/promotions, lifecycle marketing, CRM, or analytics.
- Advanced analytical acumen, leveraging data and AI tools (e.g., SQL, Mode) to generate insights and inform decisions.
- Strategic agility: capable of shifting between high-level strategy and execution detail, driving clarity through complexity.
- Creative experimentation mindset, designing and testing new incentive frameworks that challenge convention.
- Strong relationship-building and influence skills across cross-functional stakeholders.
- Ownership mentality and ability to lead initiatives with limited direction.
- Excellent organizational and project management skills across multiple concurrent priorities.
- Bachelor’s degree in Marketing, Business, or related field.
Preferred Qualifications
- Previous experience with coupons and/or incentives or e-Commerce
- Experience with SQL and or Mode, or other visualization tools
- MBA or advanced degree in Marketing or Analytics
Required Skills
- SQL
- Mode
- AI tools
- data analytics
- project management
- marketing strategy
- analytical acumen
Salary Range
$117000 - $130000 CAD
Locations
- United States, United States (Remote)
Salary
117,000 - 130,000 CAD / yearly
Skills Required
- SQLintermediate
- Modeintermediate
- AI toolsintermediate
- data analyticsintermediate
- project managementintermediate
- marketing strategyintermediate
- analytical acumenintermediate
Required Qualifications
- 5+ years in marketing strategy, management consulting, product marketing, incentives/promotions, lifecycle marketing, CRM, or analytics. (experience)
- Advanced analytical acumen, leveraging data and AI tools (e.g., SQL, Mode) to generate insights and inform decisions. (experience)
- Strategic agility: capable of shifting between high-level strategy and execution detail, driving clarity through complexity. (experience)
- Creative experimentation mindset, designing and testing new incentive frameworks that challenge convention. (experience)
- Strong relationship-building and influence skills across cross-functional stakeholders. (experience)
- Ownership mentality and ability to lead initiatives with limited direction. (experience)
- Excellent organizational and project management skills across multiple concurrent priorities. (experience)
- Bachelor’s degree in Marketing, Business, or related field. (experience)
Preferred Qualifications
- Previous experience with coupons and/or incentives or e-Commerce (experience)
- Experience with SQL and or Mode, or other visualization tools (experience)
- MBA or advanced degree in Marketing or Analytics (experience)
Responsibilities
- Own the end-to-end strategy, development, and execution of high-impact incentive programs that drive growth, engagement, and partner success.
- Lead the incentive strategy for initiatives across major brand moments, strategic partnerships, new channels for incentive distribution, retailer collaborations, and programs across new markets and business lines.
- Harness AI and data analytics to uncover opportunities, optimize performance, and predict campaign outcomes.
- Champion innovation, using experimentation frameworks to test and scale new incentive types and marketing mechanisms.
- Collaborate cross-functionally to influence product roadmaps and introduce new features supporting promotional efficiency and automation.
- Drive continuous improvement, leveraging post-mortem analyses to codify learnings and embed best practices across teams.
- Forecast, track, and report on performance metrics to evaluate ROI and guide future investment decisions.
- Foster a culture of care and collaboration, ensuring alignment and trust with cross-functional partners while supporting a psychologically safe, creative environment.
Tags & Categories