Senior Manager, Paid Social Lead
Instacart
Senior Manager, Paid Social Lead
Job Description
Responsibilities
- Develop and own the short-term and long-term roadmaps for all paid social media initiatives, ensuring alignment with business objectives.
- Design and implement robust strategies to acquire and retain customers through high-impact paid social media campaigns on platforms such as Facebook, Instagram, TikTok, Pinterest, etc.
- Collaborate with cross-functional teams (creative, analytics, consumer marketing) to develop cohesive campaigns that drive measurable business impact.
- Maintain a deep understanding of industry trends, platform updates, and competitive insights to inform strategies.
- Lead and mentor two channel managers, providing guidance and growth opportunities while ensuring day-to-day operational excellence.
- Foster a collaborative environment within the team to drive creative problem-solving and knowledge sharing.
- Continuously evaluate campaign performance, analyzing key metrics to identify opportunities for improvement.
- Implement a structured approach to testing and optimization, focusing on creative, targeting, bidding strategies, and new channel exploration.
- Regularly report on performance to key stakeholders, uncovering actionable insights and outlining roadmaps for channel growth.
- Oversee paid social budgets, ensuring efficient allocation across channels and campaigns to maximize ROI.
- Proactively monitor spend pacing and adjust plans when necessary to meet goals.
Required Qualifications
- 12+ years of experience in paid social media marketing, including hands-on campaign management and team leadership.
- Demonstrated success in developing paid social strategies that deliver strong business outcomes (growth, ROI, engagement, etc.).
- Expertise in managing large budgets and multi-channel campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more.
- Strong analytical skills, with a proven ability to interpret campaign performance data and translate insights into actionable strategies.
- Exceptional communication and stakeholder management skills—both written and verbal
- Experience managing and mentoring team members in a high-performance environment.
Preferred Qualifications
- A natural "can-do" attitude who thrives in fast-paced environments.
- Strong commitment to embracing and leveraging AI tools
- Ability to balance a visionary approach with hands-on execution.
- Familiarity with creative best practices for paid social media advertising.
- A testing-first mindset with proven experience in running A/B and multivariate experiments.
Required Skills
- Paid social media marketing
- Campaign management
- Team leadership
- Analytical skills
- Communication and stakeholder management
- Budget management
- Platform expertise (Facebook, Instagram, TikTok, LinkedIn, Pinterest)
- Data analysis
- Testing and optimization (A/B, multivariate)
- AI tools
Benefits
- Flex First remote work policy
- Highly market-competitive compensation
- New hire equity grant as well as annual refresh grants
Locations
- United States, United States (Remote)
Salary
Estimated Salary Rangemedium confidence
170,000 - 260,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Paid social media marketingintermediate
- Campaign managementintermediate
- Team leadershipintermediate
- Analytical skillsintermediate
- Communication and stakeholder managementintermediate
- Budget managementintermediate
- Platform expertise (Facebook, Instagram, TikTok, LinkedIn, Pinterest)intermediate
- Data analysisintermediate
- Testing and optimization (A/B, multivariate)intermediate
- AI toolsintermediate
Required Qualifications
- 12+ years of experience in paid social media marketing, including hands-on campaign management and team leadership. (experience)
- Demonstrated success in developing paid social strategies that deliver strong business outcomes (growth, ROI, engagement, etc.). (experience)
- Expertise in managing large budgets and multi-channel campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more. (experience)
- Strong analytical skills, with a proven ability to interpret campaign performance data and translate insights into actionable strategies. (experience)
- Exceptional communication and stakeholder management skills—both written and verbal (experience)
- Experience managing and mentoring team members in a high-performance environment. (experience)
Preferred Qualifications
- A natural "can-do" attitude who thrives in fast-paced environments. (experience)
- Strong commitment to embracing and leveraging AI tools (experience)
- Ability to balance a visionary approach with hands-on execution. (experience)
- Familiarity with creative best practices for paid social media advertising. (experience)
- A testing-first mindset with proven experience in running A/B and multivariate experiments. (experience)
Responsibilities
- Develop and own the short-term and long-term roadmaps for all paid social media initiatives, ensuring alignment with business objectives.
- Design and implement robust strategies to acquire and retain customers through high-impact paid social media campaigns on platforms such as Facebook, Instagram, TikTok, Pinterest, etc.
- Collaborate with cross-functional teams (creative, analytics, consumer marketing) to develop cohesive campaigns that drive measurable business impact.
- Maintain a deep understanding of industry trends, platform updates, and competitive insights to inform strategies.
- Lead and mentor two channel managers, providing guidance and growth opportunities while ensuring day-to-day operational excellence.
- Foster a collaborative environment within the team to drive creative problem-solving and knowledge sharing.
- Continuously evaluate campaign performance, analyzing key metrics to identify opportunities for improvement.
- Implement a structured approach to testing and optimization, focusing on creative, targeting, bidding strategies, and new channel exploration.
- Regularly report on performance to key stakeholders, uncovering actionable insights and outlining roadmaps for channel growth.
- Oversee paid social budgets, ensuring efficient allocation across channels and campaigns to maximize ROI.
- Proactively monitor spend pacing and adjust plans when necessary to meet goals.
Benefits
- general: Flex First remote work policy
- general: Highly market-competitive compensation
- general: New hire equity grant as well as annual refresh grants
Tags & Categories
Senior Manager, Paid Social Lead
Instacart
Senior Manager, Paid Social Lead
Job Description
Responsibilities
- Develop and own the short-term and long-term roadmaps for all paid social media initiatives, ensuring alignment with business objectives.
- Design and implement robust strategies to acquire and retain customers through high-impact paid social media campaigns on platforms such as Facebook, Instagram, TikTok, Pinterest, etc.
- Collaborate with cross-functional teams (creative, analytics, consumer marketing) to develop cohesive campaigns that drive measurable business impact.
- Maintain a deep understanding of industry trends, platform updates, and competitive insights to inform strategies.
- Lead and mentor two channel managers, providing guidance and growth opportunities while ensuring day-to-day operational excellence.
- Foster a collaborative environment within the team to drive creative problem-solving and knowledge sharing.
- Continuously evaluate campaign performance, analyzing key metrics to identify opportunities for improvement.
- Implement a structured approach to testing and optimization, focusing on creative, targeting, bidding strategies, and new channel exploration.
- Regularly report on performance to key stakeholders, uncovering actionable insights and outlining roadmaps for channel growth.
- Oversee paid social budgets, ensuring efficient allocation across channels and campaigns to maximize ROI.
- Proactively monitor spend pacing and adjust plans when necessary to meet goals.
Required Qualifications
- 12+ years of experience in paid social media marketing, including hands-on campaign management and team leadership.
- Demonstrated success in developing paid social strategies that deliver strong business outcomes (growth, ROI, engagement, etc.).
- Expertise in managing large budgets and multi-channel campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more.
- Strong analytical skills, with a proven ability to interpret campaign performance data and translate insights into actionable strategies.
- Exceptional communication and stakeholder management skills—both written and verbal
- Experience managing and mentoring team members in a high-performance environment.
Preferred Qualifications
- A natural "can-do" attitude who thrives in fast-paced environments.
- Strong commitment to embracing and leveraging AI tools
- Ability to balance a visionary approach with hands-on execution.
- Familiarity with creative best practices for paid social media advertising.
- A testing-first mindset with proven experience in running A/B and multivariate experiments.
Required Skills
- Paid social media marketing
- Campaign management
- Team leadership
- Analytical skills
- Communication and stakeholder management
- Budget management
- Platform expertise (Facebook, Instagram, TikTok, LinkedIn, Pinterest)
- Data analysis
- Testing and optimization (A/B, multivariate)
- AI tools
Benefits
- Flex First remote work policy
- Highly market-competitive compensation
- New hire equity grant as well as annual refresh grants
Locations
- United States, United States (Remote)
Salary
Estimated Salary Rangemedium confidence
170,000 - 260,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Paid social media marketingintermediate
- Campaign managementintermediate
- Team leadershipintermediate
- Analytical skillsintermediate
- Communication and stakeholder managementintermediate
- Budget managementintermediate
- Platform expertise (Facebook, Instagram, TikTok, LinkedIn, Pinterest)intermediate
- Data analysisintermediate
- Testing and optimization (A/B, multivariate)intermediate
- AI toolsintermediate
Required Qualifications
- 12+ years of experience in paid social media marketing, including hands-on campaign management and team leadership. (experience)
- Demonstrated success in developing paid social strategies that deliver strong business outcomes (growth, ROI, engagement, etc.). (experience)
- Expertise in managing large budgets and multi-channel campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more. (experience)
- Strong analytical skills, with a proven ability to interpret campaign performance data and translate insights into actionable strategies. (experience)
- Exceptional communication and stakeholder management skills—both written and verbal (experience)
- Experience managing and mentoring team members in a high-performance environment. (experience)
Preferred Qualifications
- A natural "can-do" attitude who thrives in fast-paced environments. (experience)
- Strong commitment to embracing and leveraging AI tools (experience)
- Ability to balance a visionary approach with hands-on execution. (experience)
- Familiarity with creative best practices for paid social media advertising. (experience)
- A testing-first mindset with proven experience in running A/B and multivariate experiments. (experience)
Responsibilities
- Develop and own the short-term and long-term roadmaps for all paid social media initiatives, ensuring alignment with business objectives.
- Design and implement robust strategies to acquire and retain customers through high-impact paid social media campaigns on platforms such as Facebook, Instagram, TikTok, Pinterest, etc.
- Collaborate with cross-functional teams (creative, analytics, consumer marketing) to develop cohesive campaigns that drive measurable business impact.
- Maintain a deep understanding of industry trends, platform updates, and competitive insights to inform strategies.
- Lead and mentor two channel managers, providing guidance and growth opportunities while ensuring day-to-day operational excellence.
- Foster a collaborative environment within the team to drive creative problem-solving and knowledge sharing.
- Continuously evaluate campaign performance, analyzing key metrics to identify opportunities for improvement.
- Implement a structured approach to testing and optimization, focusing on creative, targeting, bidding strategies, and new channel exploration.
- Regularly report on performance to key stakeholders, uncovering actionable insights and outlining roadmaps for channel growth.
- Oversee paid social budgets, ensuring efficient allocation across channels and campaigns to maximize ROI.
- Proactively monitor spend pacing and adjust plans when necessary to meet goals.
Benefits
- general: Flex First remote work policy
- general: Highly market-competitive compensation
- general: New hire equity grant as well as annual refresh grants
Tags & Categories