Senior Product Manager, Advertiser Experience
Instacart
Senior Product Manager, Advertiser Experience
Job Description
Responsibilities
- Own the end-to-end product strategy and roadmap for Carrot Ads partner integrations, defining APIs, data contracts, and onboarding workflows that enable partners to integrate quickly and reliably.
- Lead discovery with external partners and internal stakeholders to capture technical and business requirements, prioritize use cases, and translate them into clear product specs and launch plans.
- Drive execution with engineering from problem definition through launch, establishing milestones, managing trade-offs, and shipping iteratively to deliver measurable outcomes.
- Build self-serve tooling, documentation, and playbooks that reduce integration time, improve quality, and enable partners to validate and certify integrations with minimal friction.
- Establish and monitor product KPIs (e.g., time-to-onboard, integration success rate, partner adoption), instrument analytics, and run experiments to continually improve performance.
- Ensure privacy, security, and compliance are embedded in designs and data flows, partnering with legal, privacy, and security to meet regulatory and contractual requirements.
- Partner across Ads, Retailers, and Enterprise Technology Services to coordinate pilots, resolve integration blockers, and scale successful launches across multiple partners.
- Communicate progress, risks, and learnings with clarity to executives and cross-functional teams, aligning on priorities in a fast-paced, rapidly evolving environment.
Required Qualifications
- 6+ years of product management experience building platform or B2B products, including ownership of APIs, data integrations, or partner ecosystems.
- 3+ years in advertising technology, retail media, marketing technology, or adjacent data-driven platforms (e.g., attribution, measurement, audience, or ad serving).
- Proven track record shipping at least 2 production-grade external partner integrations or 0→1 platform capabilities used by external developers.
- Hands-on experience defining REST/GraphQL APIs, webhooks, and data schemas; ability to write clear technical requirements and acceptance criteria.
- Proficiency with SQL for product analytics and debugging data issues, plus familiarity with event instrumentation and experimentation frameworks.
- Experience leading complex, cross-functional programs with 10+ stakeholders across engineering, design, data, legal, privacy, and security.
- Bachelor’s degree in Computer Science, Engineering, or a related field; or 8+ years of relevant product experience in lieu of a degree.
- Based in Canada with work authorization; ability to collaborate with teams across North American time zones.
Preferred Qualifications
- Experience with retail media networks or ad tech components such as ad serving, bidding, pacing, budgets, targeting, and conversion measurement.
- Background working with retailer data (catalog, inventory, POS, loyalty) and related ETL, matching, and normalization workflows.
- Built or scaled self-serve partner onboarding portals, certification programs, and developer documentation.
- Familiarity with privacy and data protection requirements in advertising (e.g., GDPR, CCPA) and secure data exchange patterns.
- Experience launching integrations with large retailers, commerce platforms, or enterprise technology partners.
- MBA or advanced degree in a quantitative or technical field.
Required Skills
- product management
- APIs
- data integrations
- partner ecosystems
- advertising technology
- retail media
- REST/GraphQL APIs
- webhooks
- data schemas
- SQL
- product analytics
- event instrumentation
- experimentation frameworks
- cross-functional leadership
Locations
- United States, United States (Remote)
Salary
Estimated Salary Rangemedium confidence
220,000 - 350,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- product managementintermediate
- APIsintermediate
- data integrationsintermediate
- partner ecosystemsintermediate
- advertising technologyintermediate
- retail mediaintermediate
- REST/GraphQL APIsintermediate
- webhooksintermediate
- data schemasintermediate
- SQLintermediate
- product analyticsintermediate
- event instrumentationintermediate
- experimentation frameworksintermediate
- cross-functional leadershipintermediate
Required Qualifications
- 6+ years of product management experience building platform or B2B products, including ownership of APIs, data integrations, or partner ecosystems. (experience)
- 3+ years in advertising technology, retail media, marketing technology, or adjacent data-driven platforms (e.g., attribution, measurement, audience, or ad serving). (experience)
- Proven track record shipping at least 2 production-grade external partner integrations or 0→1 platform capabilities used by external developers. (experience)
- Hands-on experience defining REST/GraphQL APIs, webhooks, and data schemas; ability to write clear technical requirements and acceptance criteria. (experience)
- Proficiency with SQL for product analytics and debugging data issues, plus familiarity with event instrumentation and experimentation frameworks. (experience)
- Experience leading complex, cross-functional programs with 10+ stakeholders across engineering, design, data, legal, privacy, and security. (experience)
- Bachelor’s degree in Computer Science, Engineering, or a related field; or 8+ years of relevant product experience in lieu of a degree. (experience)
- Based in Canada with work authorization; ability to collaborate with teams across North American time zones. (experience)
Preferred Qualifications
- Experience with retail media networks or ad tech components such as ad serving, bidding, pacing, budgets, targeting, and conversion measurement. (experience)
- Background working with retailer data (catalog, inventory, POS, loyalty) and related ETL, matching, and normalization workflows. (experience)
- Built or scaled self-serve partner onboarding portals, certification programs, and developer documentation. (experience)
- Familiarity with privacy and data protection requirements in advertising (e.g., GDPR, CCPA) and secure data exchange patterns. (experience)
- Experience launching integrations with large retailers, commerce platforms, or enterprise technology partners. (experience)
- MBA or advanced degree in a quantitative or technical field. (experience)
Responsibilities
- Own the end-to-end product strategy and roadmap for Carrot Ads partner integrations, defining APIs, data contracts, and onboarding workflows that enable partners to integrate quickly and reliably.
- Lead discovery with external partners and internal stakeholders to capture technical and business requirements, prioritize use cases, and translate them into clear product specs and launch plans.
- Drive execution with engineering from problem definition through launch, establishing milestones, managing trade-offs, and shipping iteratively to deliver measurable outcomes.
- Build self-serve tooling, documentation, and playbooks that reduce integration time, improve quality, and enable partners to validate and certify integrations with minimal friction.
- Establish and monitor product KPIs (e.g., time-to-onboard, integration success rate, partner adoption), instrument analytics, and run experiments to continually improve performance.
- Ensure privacy, security, and compliance are embedded in designs and data flows, partnering with legal, privacy, and security to meet regulatory and contractual requirements.
- Partner across Ads, Retailers, and Enterprise Technology Services to coordinate pilots, resolve integration blockers, and scale successful launches across multiple partners.
- Communicate progress, risks, and learnings with clarity to executives and cross-functional teams, aligning on priorities in a fast-paced, rapidly evolving environment.
Tags & Categories
Senior Product Manager, Advertiser Experience
Instacart
Senior Product Manager, Advertiser Experience
Job Description
Responsibilities
- Own the end-to-end product strategy and roadmap for Carrot Ads partner integrations, defining APIs, data contracts, and onboarding workflows that enable partners to integrate quickly and reliably.
- Lead discovery with external partners and internal stakeholders to capture technical and business requirements, prioritize use cases, and translate them into clear product specs and launch plans.
- Drive execution with engineering from problem definition through launch, establishing milestones, managing trade-offs, and shipping iteratively to deliver measurable outcomes.
- Build self-serve tooling, documentation, and playbooks that reduce integration time, improve quality, and enable partners to validate and certify integrations with minimal friction.
- Establish and monitor product KPIs (e.g., time-to-onboard, integration success rate, partner adoption), instrument analytics, and run experiments to continually improve performance.
- Ensure privacy, security, and compliance are embedded in designs and data flows, partnering with legal, privacy, and security to meet regulatory and contractual requirements.
- Partner across Ads, Retailers, and Enterprise Technology Services to coordinate pilots, resolve integration blockers, and scale successful launches across multiple partners.
- Communicate progress, risks, and learnings with clarity to executives and cross-functional teams, aligning on priorities in a fast-paced, rapidly evolving environment.
Required Qualifications
- 6+ years of product management experience building platform or B2B products, including ownership of APIs, data integrations, or partner ecosystems.
- 3+ years in advertising technology, retail media, marketing technology, or adjacent data-driven platforms (e.g., attribution, measurement, audience, or ad serving).
- Proven track record shipping at least 2 production-grade external partner integrations or 0→1 platform capabilities used by external developers.
- Hands-on experience defining REST/GraphQL APIs, webhooks, and data schemas; ability to write clear technical requirements and acceptance criteria.
- Proficiency with SQL for product analytics and debugging data issues, plus familiarity with event instrumentation and experimentation frameworks.
- Experience leading complex, cross-functional programs with 10+ stakeholders across engineering, design, data, legal, privacy, and security.
- Bachelor’s degree in Computer Science, Engineering, or a related field; or 8+ years of relevant product experience in lieu of a degree.
- Based in Canada with work authorization; ability to collaborate with teams across North American time zones.
Preferred Qualifications
- Experience with retail media networks or ad tech components such as ad serving, bidding, pacing, budgets, targeting, and conversion measurement.
- Background working with retailer data (catalog, inventory, POS, loyalty) and related ETL, matching, and normalization workflows.
- Built or scaled self-serve partner onboarding portals, certification programs, and developer documentation.
- Familiarity with privacy and data protection requirements in advertising (e.g., GDPR, CCPA) and secure data exchange patterns.
- Experience launching integrations with large retailers, commerce platforms, or enterprise technology partners.
- MBA or advanced degree in a quantitative or technical field.
Required Skills
- product management
- APIs
- data integrations
- partner ecosystems
- advertising technology
- retail media
- REST/GraphQL APIs
- webhooks
- data schemas
- SQL
- product analytics
- event instrumentation
- experimentation frameworks
- cross-functional leadership
Locations
- United States, United States (Remote)
Salary
Estimated Salary Rangemedium confidence
220,000 - 350,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- product managementintermediate
- APIsintermediate
- data integrationsintermediate
- partner ecosystemsintermediate
- advertising technologyintermediate
- retail mediaintermediate
- REST/GraphQL APIsintermediate
- webhooksintermediate
- data schemasintermediate
- SQLintermediate
- product analyticsintermediate
- event instrumentationintermediate
- experimentation frameworksintermediate
- cross-functional leadershipintermediate
Required Qualifications
- 6+ years of product management experience building platform or B2B products, including ownership of APIs, data integrations, or partner ecosystems. (experience)
- 3+ years in advertising technology, retail media, marketing technology, or adjacent data-driven platforms (e.g., attribution, measurement, audience, or ad serving). (experience)
- Proven track record shipping at least 2 production-grade external partner integrations or 0→1 platform capabilities used by external developers. (experience)
- Hands-on experience defining REST/GraphQL APIs, webhooks, and data schemas; ability to write clear technical requirements and acceptance criteria. (experience)
- Proficiency with SQL for product analytics and debugging data issues, plus familiarity with event instrumentation and experimentation frameworks. (experience)
- Experience leading complex, cross-functional programs with 10+ stakeholders across engineering, design, data, legal, privacy, and security. (experience)
- Bachelor’s degree in Computer Science, Engineering, or a related field; or 8+ years of relevant product experience in lieu of a degree. (experience)
- Based in Canada with work authorization; ability to collaborate with teams across North American time zones. (experience)
Preferred Qualifications
- Experience with retail media networks or ad tech components such as ad serving, bidding, pacing, budgets, targeting, and conversion measurement. (experience)
- Background working with retailer data (catalog, inventory, POS, loyalty) and related ETL, matching, and normalization workflows. (experience)
- Built or scaled self-serve partner onboarding portals, certification programs, and developer documentation. (experience)
- Familiarity with privacy and data protection requirements in advertising (e.g., GDPR, CCPA) and secure data exchange patterns. (experience)
- Experience launching integrations with large retailers, commerce platforms, or enterprise technology partners. (experience)
- MBA or advanced degree in a quantitative or technical field. (experience)
Responsibilities
- Own the end-to-end product strategy and roadmap for Carrot Ads partner integrations, defining APIs, data contracts, and onboarding workflows that enable partners to integrate quickly and reliably.
- Lead discovery with external partners and internal stakeholders to capture technical and business requirements, prioritize use cases, and translate them into clear product specs and launch plans.
- Drive execution with engineering from problem definition through launch, establishing milestones, managing trade-offs, and shipping iteratively to deliver measurable outcomes.
- Build self-serve tooling, documentation, and playbooks that reduce integration time, improve quality, and enable partners to validate and certify integrations with minimal friction.
- Establish and monitor product KPIs (e.g., time-to-onboard, integration success rate, partner adoption), instrument analytics, and run experiments to continually improve performance.
- Ensure privacy, security, and compliance are embedded in designs and data flows, partnering with legal, privacy, and security to meet regulatory and contractual requirements.
- Partner across Ads, Retailers, and Enterprise Technology Services to coordinate pilots, resolve integration blockers, and scale successful launches across multiple partners.
- Communicate progress, risks, and learnings with clarity to executives and cross-functional teams, aligning on priorities in a fast-paced, rapidly evolving environment.
Tags & Categories