Senior Product Manager, Marketer Experience, Growth
Instacart
Senior Product Manager, Marketer Experience, Growth
Job Description
Responsibilities
- Own the strategy and roadmap for the marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels. Partner closely with Marketing Capability PMs to support your vision, where needed.
- Translate campaign goals into productized workflows, templates, and experimentation frameworks in close partnership with internal Marketing, retailer marketing teams, Design, Engineering, and Data Science.
- Build automation and AI-assisted capabilities that reduce operational effort for marketers while improving consistency, repeatability, and speed to market for creative and audience experiments.
- Define growth funnel KPIs and instrumentation; partner with analytics to measure and provide marketer access to lift, conversion, CAC, LTV, and retention– delivering actionable insights for continuous iteration.
- Enable a high-velocity experimentation program (e.g., A/B, multivariate, holdouts) to help marketers validate ideas quickly, make data-informed decisions, and scale winners across surfaces (app, web, email, push, retailer e-commerce).
Required Qualifications
- 8+ years of product management experience building and shipping software products.
- 3+ years driving growth or marketing technology products at scale in e-commerce, marketplaces, or advertising/marketing platforms.
- Hands-on experience running A/B and multivariate experiments end to end using experimentation platforms and interpreting results with statistical rigor.
- Proven track record building internal or marketer-facing tools from 0→1 and iterating post-launch based on user feedback and data.
- Experience leading cross-functional teams across Engineering, Design, Marketing, and Data Science to deliver complex, multi-surface initiatives.
- Bachelor’s degree in a relevant field (e.g., Computer Science, Engineering, Statistics, Economics) or equivalent practical experience.
Preferred Qualifications
- Direct experience partnering with brand and retailer marketing teams and design organizations to translate campaign strategies into product capabilities.
- Expertise mapping and optimizing consumer journey flows across app, web, email, and push, including lifecycle and retention programs.
- Fluency in growth funnel analytics (acquisition, activation, retention, monetization) and building KPI frameworks that align teams on outcomes.
- Experience integrating with marketing and retail ecosystems such as CDPs and ESPs (e.g., Segment, Braze, Iterable, Salesforce Marketing Cloud) and ad/attribution tools.
- Background building AI-assisted workflows for creative generation, audience selection, or campaign automation.
- Comfort operating in an ambiguous, fast-changing environment with a bias for rapid experimentation and iterative delivery.
Required Skills
- product management
- growth or marketing technology products
- A/B and multivariate experiments
- statistical rigor
- cross-functional teams leadership
- growth funnel analytics
- KPI frameworks
- AI-assisted workflows
- automation
- experimentation platforms
Benefits
- Flex First remote work policy
- Highly market-competitive compensation
- New hire equity grant as well as annual refresh grants
Salary Range
$185000 - $205000 CAD
Locations
- United States, United States (Remote)
Salary
185,000 - 205,000 CAD / yearly
Skills Required
- product managementintermediate
- growth or marketing technology productsintermediate
- A/B and multivariate experimentsintermediate
- statistical rigorintermediate
- cross-functional teams leadershipintermediate
- growth funnel analyticsintermediate
- KPI frameworksintermediate
- AI-assisted workflowsintermediate
- automationintermediate
- experimentation platformsintermediate
Required Qualifications
- 8+ years of product management experience building and shipping software products. (experience)
- 3+ years driving growth or marketing technology products at scale in e-commerce, marketplaces, or advertising/marketing platforms. (experience)
- Hands-on experience running A/B and multivariate experiments end to end using experimentation platforms and interpreting results with statistical rigor. (experience)
- Proven track record building internal or marketer-facing tools from 0→1 and iterating post-launch based on user feedback and data. (experience)
- Experience leading cross-functional teams across Engineering, Design, Marketing, and Data Science to deliver complex, multi-surface initiatives. (experience)
- Bachelor’s degree in a relevant field (e.g., Computer Science, Engineering, Statistics, Economics) or equivalent practical experience. (experience)
Preferred Qualifications
- Direct experience partnering with brand and retailer marketing teams and design organizations to translate campaign strategies into product capabilities. (experience)
- Expertise mapping and optimizing consumer journey flows across app, web, email, and push, including lifecycle and retention programs. (experience)
- Fluency in growth funnel analytics (acquisition, activation, retention, monetization) and building KPI frameworks that align teams on outcomes. (experience)
- Experience integrating with marketing and retail ecosystems such as CDPs and ESPs (e.g., Segment, Braze, Iterable, Salesforce Marketing Cloud) and ad/attribution tools. (experience)
- Background building AI-assisted workflows for creative generation, audience selection, or campaign automation. (experience)
- Comfort operating in an ambiguous, fast-changing environment with a bias for rapid experimentation and iterative delivery. (experience)
Responsibilities
- Own the strategy and roadmap for the marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels. Partner closely with Marketing Capability PMs to support your vision, where needed.
- Translate campaign goals into productized workflows, templates, and experimentation frameworks in close partnership with internal Marketing, retailer marketing teams, Design, Engineering, and Data Science.
- Build automation and AI-assisted capabilities that reduce operational effort for marketers while improving consistency, repeatability, and speed to market for creative and audience experiments.
- Define growth funnel KPIs and instrumentation; partner with analytics to measure and provide marketer access to lift, conversion, CAC, LTV, and retention– delivering actionable insights for continuous iteration.
- Enable a high-velocity experimentation program (e.g., A/B, multivariate, holdouts) to help marketers validate ideas quickly, make data-informed decisions, and scale winners across surfaces (app, web, email, push, retailer e-commerce).
Benefits
- general: Flex First remote work policy
- general: Highly market-competitive compensation
- general: New hire equity grant as well as annual refresh grants
Tags & Categories
Senior Product Manager, Marketer Experience, Growth
Instacart
Senior Product Manager, Marketer Experience, Growth
Job Description
Responsibilities
- Own the strategy and roadmap for the marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels. Partner closely with Marketing Capability PMs to support your vision, where needed.
- Translate campaign goals into productized workflows, templates, and experimentation frameworks in close partnership with internal Marketing, retailer marketing teams, Design, Engineering, and Data Science.
- Build automation and AI-assisted capabilities that reduce operational effort for marketers while improving consistency, repeatability, and speed to market for creative and audience experiments.
- Define growth funnel KPIs and instrumentation; partner with analytics to measure and provide marketer access to lift, conversion, CAC, LTV, and retention– delivering actionable insights for continuous iteration.
- Enable a high-velocity experimentation program (e.g., A/B, multivariate, holdouts) to help marketers validate ideas quickly, make data-informed decisions, and scale winners across surfaces (app, web, email, push, retailer e-commerce).
Required Qualifications
- 8+ years of product management experience building and shipping software products.
- 3+ years driving growth or marketing technology products at scale in e-commerce, marketplaces, or advertising/marketing platforms.
- Hands-on experience running A/B and multivariate experiments end to end using experimentation platforms and interpreting results with statistical rigor.
- Proven track record building internal or marketer-facing tools from 0→1 and iterating post-launch based on user feedback and data.
- Experience leading cross-functional teams across Engineering, Design, Marketing, and Data Science to deliver complex, multi-surface initiatives.
- Bachelor’s degree in a relevant field (e.g., Computer Science, Engineering, Statistics, Economics) or equivalent practical experience.
Preferred Qualifications
- Direct experience partnering with brand and retailer marketing teams and design organizations to translate campaign strategies into product capabilities.
- Expertise mapping and optimizing consumer journey flows across app, web, email, and push, including lifecycle and retention programs.
- Fluency in growth funnel analytics (acquisition, activation, retention, monetization) and building KPI frameworks that align teams on outcomes.
- Experience integrating with marketing and retail ecosystems such as CDPs and ESPs (e.g., Segment, Braze, Iterable, Salesforce Marketing Cloud) and ad/attribution tools.
- Background building AI-assisted workflows for creative generation, audience selection, or campaign automation.
- Comfort operating in an ambiguous, fast-changing environment with a bias for rapid experimentation and iterative delivery.
Required Skills
- product management
- growth or marketing technology products
- A/B and multivariate experiments
- statistical rigor
- cross-functional teams leadership
- growth funnel analytics
- KPI frameworks
- AI-assisted workflows
- automation
- experimentation platforms
Benefits
- Flex First remote work policy
- Highly market-competitive compensation
- New hire equity grant as well as annual refresh grants
Salary Range
$185000 - $205000 CAD
Locations
- United States, United States (Remote)
Salary
185,000 - 205,000 CAD / yearly
Skills Required
- product managementintermediate
- growth or marketing technology productsintermediate
- A/B and multivariate experimentsintermediate
- statistical rigorintermediate
- cross-functional teams leadershipintermediate
- growth funnel analyticsintermediate
- KPI frameworksintermediate
- AI-assisted workflowsintermediate
- automationintermediate
- experimentation platformsintermediate
Required Qualifications
- 8+ years of product management experience building and shipping software products. (experience)
- 3+ years driving growth or marketing technology products at scale in e-commerce, marketplaces, or advertising/marketing platforms. (experience)
- Hands-on experience running A/B and multivariate experiments end to end using experimentation platforms and interpreting results with statistical rigor. (experience)
- Proven track record building internal or marketer-facing tools from 0→1 and iterating post-launch based on user feedback and data. (experience)
- Experience leading cross-functional teams across Engineering, Design, Marketing, and Data Science to deliver complex, multi-surface initiatives. (experience)
- Bachelor’s degree in a relevant field (e.g., Computer Science, Engineering, Statistics, Economics) or equivalent practical experience. (experience)
Preferred Qualifications
- Direct experience partnering with brand and retailer marketing teams and design organizations to translate campaign strategies into product capabilities. (experience)
- Expertise mapping and optimizing consumer journey flows across app, web, email, and push, including lifecycle and retention programs. (experience)
- Fluency in growth funnel analytics (acquisition, activation, retention, monetization) and building KPI frameworks that align teams on outcomes. (experience)
- Experience integrating with marketing and retail ecosystems such as CDPs and ESPs (e.g., Segment, Braze, Iterable, Salesforce Marketing Cloud) and ad/attribution tools. (experience)
- Background building AI-assisted workflows for creative generation, audience selection, or campaign automation. (experience)
- Comfort operating in an ambiguous, fast-changing environment with a bias for rapid experimentation and iterative delivery. (experience)
Responsibilities
- Own the strategy and roadmap for the marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels. Partner closely with Marketing Capability PMs to support your vision, where needed.
- Translate campaign goals into productized workflows, templates, and experimentation frameworks in close partnership with internal Marketing, retailer marketing teams, Design, Engineering, and Data Science.
- Build automation and AI-assisted capabilities that reduce operational effort for marketers while improving consistency, repeatability, and speed to market for creative and audience experiments.
- Define growth funnel KPIs and instrumentation; partner with analytics to measure and provide marketer access to lift, conversion, CAC, LTV, and retention– delivering actionable insights for continuous iteration.
- Enable a high-velocity experimentation program (e.g., A/B, multivariate, holdouts) to help marketers validate ideas quickly, make data-informed decisions, and scale winners across surfaces (app, web, email, push, retailer e-commerce).
Benefits
- general: Flex First remote work policy
- general: Highly market-competitive compensation
- general: New hire equity grant as well as annual refresh grants
Tags & Categories