Senior Software Engineer, Marketing Enablement & Technology (Full Stack)
Instacart
Senior Software Engineer, Marketing Enablement & Technology (Full Stack)
Job Description
Responsibilities
- Develop production emails using our React-based component library, translating creative requirements into performant, cross-client compatible code while establishing best practices for email development across the team.
- Lead complete projects independently to build marketing platforms and tooling, including React component libraries, Next.js-based compilation pipelines, and automation systems that enable campaign execution at scale across multiple channels.
- Architect scalable full-stack solutions spanning frontend (React, Next.js) and backend (Ruby, REST APIs, GraphQL) that power marketing operations, integrate with ESPs (Braze, Salesforce Marketing Cloud), and handle high-volume campaign delivery.
- Design and implement reusable abstractions, frameworks, and patterns that simplify complexity for both engineers and marketers, improving developer productivity and enabling self-service campaign creation.
- Build robust APIs and services using Ruby, SQL, and modern databases (PostgreSQL, MongoDB, Snowflake) that support personalization, targeting, experimentation, and real-time campaign orchestration.
- Develop responsive, accessible HTML/CSS rendering systems and establish standards for cross-client compatibility, performance optimization, and comprehensive observability (logging, metrics, tracing).
- Partner directly with Marketing and Product stakeholders to influence platform roadmap, translate business requirements into technical solutions, and make well-reasoned trade-offs between complexity, business value, and delivery timelines.
- Mentor junior engineers through code reviews, technical guidance, and onboarding support while contributing to team productivity through process improvements, automation, and platform enhancements.
Required Qualifications
- 5–8+ years of full-stack software engineering experience building platforms, tooling, or developer-facing systems with expert-level proficiency in React, Ruby, and SQL.
- Proven track record of architecting and building scalable marketing platforms, internal tools, or developer productivity systems that serve multiple teams or users, with minimal oversight.
- Deep expertise in modern web technologies including React, Next.js, GraphQL, and REST APIs, with strong understanding of frontend architecture and component design patterns.
- Strong proficiency with backend development using Ruby and databases (PostgreSQL, MongoDB, Snowflake) for building robust, scalable services that handle high-volume operations.
- Experience with HTML email development, understanding cross-client rendering challenges (Outlook, Gmail, Apple Mail), and building responsive email templates.
- Experience designing component libraries, design systems, or reusable frameworks with focus on developer experience, platform extensibility, and code maintainability.
- Demonstrated ability to design for performance, scalability, and robustness, with experience implementing comprehensive observability solutions and managing technical debt strategically.
- Strong product thinking with ability to research problems deeply, influence platform direction, and make strategic trade-offs balancing technical and business considerations.
- Excellent communication skills with proven ability to mentor engineers, drive cross-team alignment, and translate technical concepts for diverse stakeholders including marketing teams.
Preferred Qualifications
- Experience building email rendering systems, marketing automation platforms, or CRM tooling with understanding of cross-client compatibility challenges.
- Familiarity with marketing platforms (Braze, Salesforce Marketing Cloud, Iterable) and templating languages (Liquid, AMPscript) for personalization and dynamic content.
- Experience with testing frameworks (Jest, React Testing Library, Cypress/Playwright), TypeScript, and modern CI/CD workflows.
- Knowledge of building automation scripts and internal tooling that significantly improve team productivity and reduce manual effort.
- Experience with distributed systems architecture, workflow orchestration, and handling high-throughput operations.
- Demonstrated ability to leverage AI tools for productivity improvements in development workflows and code generation.
- Track record of leading incident response, conducting postmortems, and driving systemic fixes to prevent recurrence.
Required Skills
- React
- Ruby
- SQL
- Next.js
- GraphQL
- REST APIs
- PostgreSQL
- MongoDB
- Snowflake
- HTML email development
- HTML/CSS
- Braze
- Salesforce Marketing Cloud
Benefits
- highly market-competitive compensation
- new hire equity grant
- annual refresh grants
- Flex First remote work policy
Locations
- United States, United States (Remote)
Salary
Estimated Salary Rangemedium confidence
180,000 - 260,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Reactintermediate
- Rubyintermediate
- SQLintermediate
- Next.jsintermediate
- GraphQLintermediate
- REST APIsintermediate
- PostgreSQLintermediate
- MongoDBintermediate
- Snowflakeintermediate
- HTML email developmentintermediate
- HTML/CSSintermediate
- Brazeintermediate
- Salesforce Marketing Cloudintermediate
Required Qualifications
- 5–8+ years of full-stack software engineering experience building platforms, tooling, or developer-facing systems with expert-level proficiency in React, Ruby, and SQL. (experience)
- Proven track record of architecting and building scalable marketing platforms, internal tools, or developer productivity systems that serve multiple teams or users, with minimal oversight. (experience)
- Deep expertise in modern web technologies including React, Next.js, GraphQL, and REST APIs, with strong understanding of frontend architecture and component design patterns. (experience)
- Strong proficiency with backend development using Ruby and databases (PostgreSQL, MongoDB, Snowflake) for building robust, scalable services that handle high-volume operations. (experience)
- Experience with HTML email development, understanding cross-client rendering challenges (Outlook, Gmail, Apple Mail), and building responsive email templates. (experience)
- Experience designing component libraries, design systems, or reusable frameworks with focus on developer experience, platform extensibility, and code maintainability. (experience)
- Demonstrated ability to design for performance, scalability, and robustness, with experience implementing comprehensive observability solutions and managing technical debt strategically. (experience)
- Strong product thinking with ability to research problems deeply, influence platform direction, and make strategic trade-offs balancing technical and business considerations. (experience)
- Excellent communication skills with proven ability to mentor engineers, drive cross-team alignment, and translate technical concepts for diverse stakeholders including marketing teams. (experience)
Preferred Qualifications
- Experience building email rendering systems, marketing automation platforms, or CRM tooling with understanding of cross-client compatibility challenges. (experience)
- Familiarity with marketing platforms (Braze, Salesforce Marketing Cloud, Iterable) and templating languages (Liquid, AMPscript) for personalization and dynamic content. (experience)
- Experience with testing frameworks (Jest, React Testing Library, Cypress/Playwright), TypeScript, and modern CI/CD workflows. (experience)
- Knowledge of building automation scripts and internal tooling that significantly improve team productivity and reduce manual effort. (experience)
- Experience with distributed systems architecture, workflow orchestration, and handling high-throughput operations. (experience)
- Demonstrated ability to leverage AI tools for productivity improvements in development workflows and code generation. (experience)
- Track record of leading incident response, conducting postmortems, and driving systemic fixes to prevent recurrence. (experience)
Responsibilities
- Develop production emails using our React-based component library, translating creative requirements into performant, cross-client compatible code while establishing best practices for email development across the team.
- Lead complete projects independently to build marketing platforms and tooling, including React component libraries, Next.js-based compilation pipelines, and automation systems that enable campaign execution at scale across multiple channels.
- Architect scalable full-stack solutions spanning frontend (React, Next.js) and backend (Ruby, REST APIs, GraphQL) that power marketing operations, integrate with ESPs (Braze, Salesforce Marketing Cloud), and handle high-volume campaign delivery.
- Design and implement reusable abstractions, frameworks, and patterns that simplify complexity for both engineers and marketers, improving developer productivity and enabling self-service campaign creation.
- Build robust APIs and services using Ruby, SQL, and modern databases (PostgreSQL, MongoDB, Snowflake) that support personalization, targeting, experimentation, and real-time campaign orchestration.
- Develop responsive, accessible HTML/CSS rendering systems and establish standards for cross-client compatibility, performance optimization, and comprehensive observability (logging, metrics, tracing).
- Partner directly with Marketing and Product stakeholders to influence platform roadmap, translate business requirements into technical solutions, and make well-reasoned trade-offs between complexity, business value, and delivery timelines.
- Mentor junior engineers through code reviews, technical guidance, and onboarding support while contributing to team productivity through process improvements, automation, and platform enhancements.
Benefits
- general: highly market-competitive compensation
- general: new hire equity grant
- general: annual refresh grants
- general: Flex First remote work policy
Tags & Categories
Senior Software Engineer, Marketing Enablement & Technology (Full Stack)
Instacart
Senior Software Engineer, Marketing Enablement & Technology (Full Stack)
Job Description
Responsibilities
- Develop production emails using our React-based component library, translating creative requirements into performant, cross-client compatible code while establishing best practices for email development across the team.
- Lead complete projects independently to build marketing platforms and tooling, including React component libraries, Next.js-based compilation pipelines, and automation systems that enable campaign execution at scale across multiple channels.
- Architect scalable full-stack solutions spanning frontend (React, Next.js) and backend (Ruby, REST APIs, GraphQL) that power marketing operations, integrate with ESPs (Braze, Salesforce Marketing Cloud), and handle high-volume campaign delivery.
- Design and implement reusable abstractions, frameworks, and patterns that simplify complexity for both engineers and marketers, improving developer productivity and enabling self-service campaign creation.
- Build robust APIs and services using Ruby, SQL, and modern databases (PostgreSQL, MongoDB, Snowflake) that support personalization, targeting, experimentation, and real-time campaign orchestration.
- Develop responsive, accessible HTML/CSS rendering systems and establish standards for cross-client compatibility, performance optimization, and comprehensive observability (logging, metrics, tracing).
- Partner directly with Marketing and Product stakeholders to influence platform roadmap, translate business requirements into technical solutions, and make well-reasoned trade-offs between complexity, business value, and delivery timelines.
- Mentor junior engineers through code reviews, technical guidance, and onboarding support while contributing to team productivity through process improvements, automation, and platform enhancements.
Required Qualifications
- 5–8+ years of full-stack software engineering experience building platforms, tooling, or developer-facing systems with expert-level proficiency in React, Ruby, and SQL.
- Proven track record of architecting and building scalable marketing platforms, internal tools, or developer productivity systems that serve multiple teams or users, with minimal oversight.
- Deep expertise in modern web technologies including React, Next.js, GraphQL, and REST APIs, with strong understanding of frontend architecture and component design patterns.
- Strong proficiency with backend development using Ruby and databases (PostgreSQL, MongoDB, Snowflake) for building robust, scalable services that handle high-volume operations.
- Experience with HTML email development, understanding cross-client rendering challenges (Outlook, Gmail, Apple Mail), and building responsive email templates.
- Experience designing component libraries, design systems, or reusable frameworks with focus on developer experience, platform extensibility, and code maintainability.
- Demonstrated ability to design for performance, scalability, and robustness, with experience implementing comprehensive observability solutions and managing technical debt strategically.
- Strong product thinking with ability to research problems deeply, influence platform direction, and make strategic trade-offs balancing technical and business considerations.
- Excellent communication skills with proven ability to mentor engineers, drive cross-team alignment, and translate technical concepts for diverse stakeholders including marketing teams.
Preferred Qualifications
- Experience building email rendering systems, marketing automation platforms, or CRM tooling with understanding of cross-client compatibility challenges.
- Familiarity with marketing platforms (Braze, Salesforce Marketing Cloud, Iterable) and templating languages (Liquid, AMPscript) for personalization and dynamic content.
- Experience with testing frameworks (Jest, React Testing Library, Cypress/Playwright), TypeScript, and modern CI/CD workflows.
- Knowledge of building automation scripts and internal tooling that significantly improve team productivity and reduce manual effort.
- Experience with distributed systems architecture, workflow orchestration, and handling high-throughput operations.
- Demonstrated ability to leverage AI tools for productivity improvements in development workflows and code generation.
- Track record of leading incident response, conducting postmortems, and driving systemic fixes to prevent recurrence.
Required Skills
- React
- Ruby
- SQL
- Next.js
- GraphQL
- REST APIs
- PostgreSQL
- MongoDB
- Snowflake
- HTML email development
- HTML/CSS
- Braze
- Salesforce Marketing Cloud
Benefits
- highly market-competitive compensation
- new hire equity grant
- annual refresh grants
- Flex First remote work policy
Locations
- United States, United States (Remote)
Salary
Estimated Salary Rangemedium confidence
180,000 - 260,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Reactintermediate
- Rubyintermediate
- SQLintermediate
- Next.jsintermediate
- GraphQLintermediate
- REST APIsintermediate
- PostgreSQLintermediate
- MongoDBintermediate
- Snowflakeintermediate
- HTML email developmentintermediate
- HTML/CSSintermediate
- Brazeintermediate
- Salesforce Marketing Cloudintermediate
Required Qualifications
- 5–8+ years of full-stack software engineering experience building platforms, tooling, or developer-facing systems with expert-level proficiency in React, Ruby, and SQL. (experience)
- Proven track record of architecting and building scalable marketing platforms, internal tools, or developer productivity systems that serve multiple teams or users, with minimal oversight. (experience)
- Deep expertise in modern web technologies including React, Next.js, GraphQL, and REST APIs, with strong understanding of frontend architecture and component design patterns. (experience)
- Strong proficiency with backend development using Ruby and databases (PostgreSQL, MongoDB, Snowflake) for building robust, scalable services that handle high-volume operations. (experience)
- Experience with HTML email development, understanding cross-client rendering challenges (Outlook, Gmail, Apple Mail), and building responsive email templates. (experience)
- Experience designing component libraries, design systems, or reusable frameworks with focus on developer experience, platform extensibility, and code maintainability. (experience)
- Demonstrated ability to design for performance, scalability, and robustness, with experience implementing comprehensive observability solutions and managing technical debt strategically. (experience)
- Strong product thinking with ability to research problems deeply, influence platform direction, and make strategic trade-offs balancing technical and business considerations. (experience)
- Excellent communication skills with proven ability to mentor engineers, drive cross-team alignment, and translate technical concepts for diverse stakeholders including marketing teams. (experience)
Preferred Qualifications
- Experience building email rendering systems, marketing automation platforms, or CRM tooling with understanding of cross-client compatibility challenges. (experience)
- Familiarity with marketing platforms (Braze, Salesforce Marketing Cloud, Iterable) and templating languages (Liquid, AMPscript) for personalization and dynamic content. (experience)
- Experience with testing frameworks (Jest, React Testing Library, Cypress/Playwright), TypeScript, and modern CI/CD workflows. (experience)
- Knowledge of building automation scripts and internal tooling that significantly improve team productivity and reduce manual effort. (experience)
- Experience with distributed systems architecture, workflow orchestration, and handling high-throughput operations. (experience)
- Demonstrated ability to leverage AI tools for productivity improvements in development workflows and code generation. (experience)
- Track record of leading incident response, conducting postmortems, and driving systemic fixes to prevent recurrence. (experience)
Responsibilities
- Develop production emails using our React-based component library, translating creative requirements into performant, cross-client compatible code while establishing best practices for email development across the team.
- Lead complete projects independently to build marketing platforms and tooling, including React component libraries, Next.js-based compilation pipelines, and automation systems that enable campaign execution at scale across multiple channels.
- Architect scalable full-stack solutions spanning frontend (React, Next.js) and backend (Ruby, REST APIs, GraphQL) that power marketing operations, integrate with ESPs (Braze, Salesforce Marketing Cloud), and handle high-volume campaign delivery.
- Design and implement reusable abstractions, frameworks, and patterns that simplify complexity for both engineers and marketers, improving developer productivity and enabling self-service campaign creation.
- Build robust APIs and services using Ruby, SQL, and modern databases (PostgreSQL, MongoDB, Snowflake) that support personalization, targeting, experimentation, and real-time campaign orchestration.
- Develop responsive, accessible HTML/CSS rendering systems and establish standards for cross-client compatibility, performance optimization, and comprehensive observability (logging, metrics, tracing).
- Partner directly with Marketing and Product stakeholders to influence platform roadmap, translate business requirements into technical solutions, and make well-reasoned trade-offs between complexity, business value, and delivery timelines.
- Mentor junior engineers through code reviews, technical guidance, and onboarding support while contributing to team productivity through process improvements, automation, and platform enhancements.
Benefits
- general: highly market-competitive compensation
- general: new hire equity grant
- general: annual refresh grants
- general: Flex First remote work policy
Tags & Categories