Web Marketing Manager, CRO
Instacart
Web Marketing Manager, CRO
Job Description
Responsibilities
- Own the CRO strategy and experimentation roadmap for Instacart’s web surfaces, driving measurable conversion improvements across new, lapsed, and existing customer segments.
- Design, implement, and analyze A/B, multivariate, and personalization tests using website conversion platforms (e.g., Optimizely, Crazy Egg), and scale winning experiences.
- Translate customer insights and funnel analytics into prioritized hypotheses and test plans; define success metrics, report results, and communicate learnings to stakeholders.
- Partner with SEO, marketing technology, paid media, product, design, analytics, and data science to ensure CRO best practices are embedded into landing pages and end-to-end user journeys.
- Build and maintain a healthy cadence of experiments, ensuring rigorous QA, data integrity, and attention to site performance, accessibility, and mobile responsiveness.
- Improve conversion outcomes for both organic and paid traffic surfaces by optimizing entry points, landing pages, and complex paths to conversion at scale.
- Create and evangelize CRO playbooks and documentation that accelerate learning, enable repeatable wins, and inform cross-functional roadmaps.
Required Qualifications
- 4-7 years of hands-on conversion rate optimization (CRO) experience for large-scale consumer websites.
- Significant experience with WYSIWYG website conversion and experimentation tools (e.g., Optimizely, Crazy Egg, or similar).
- Comprehensive knowledge of A/B testing, multivariate testing, and personalization—from hypothesis development through execution and analysis.
- Proven track record of turning customer insights and behavioral data into tactics that deliver measurable improvements in conversion.
- Strong analytical skills and proficiency with web analytics to diagnose funnel performance and prioritize a roadmap.
- Experience working with large site footprints (millions of pages) and navigating complex, multi-step conversion paths.
- Knowledge of key marketing and acquisition channels (e.g., SEO, SEM, paid social, affiliates, email) and how they influence on-site conversion.
Preferred Qualifications
- Power user expertise with website conversion platforms, including building complex experiments and targeting without engineering support.
- SQL and data analytics experience to source data, build dashboards, and report results to stakeholders.
- Ecommerce experience optimizing high-traffic landing pages.
- Demonstrated ability to influence cross-functional partners and align roadmaps across marketing, product, design, analytics, and data science.
- Experience optimizing experiences for both organic and paid traffic, tailored to new, lapsed, and existing customer segments.
Required Skills
- Conversion rate optimization (CRO)
- WYSIWYG website conversion and experimentation tools (Optimizely, Crazy Egg)
- A/B testing, multivariate testing, personalization
- Web analytics
- SQL
- Data analytics
Benefits
- Highly market-competitive compensation
- Flex First remote work policy
- New hire equity grant as well as annual refresh grants
Salary Range
$98000 - $109000 CAD
Locations
- United States, United States (Remote)
Salary
98,000 - 109,000 CAD / yearly
Skills Required
- Conversion rate optimization (CRO)intermediate
- WYSIWYG website conversion and experimentation tools (Optimizely, Crazy Egg)intermediate
- A/B testing, multivariate testing, personalizationintermediate
- Web analyticsintermediate
- SQLintermediate
- Data analyticsintermediate
Required Qualifications
- 4-7 years of hands-on conversion rate optimization (CRO) experience for large-scale consumer websites. (experience)
- Significant experience with WYSIWYG website conversion and experimentation tools (e.g., Optimizely, Crazy Egg, or similar). (experience)
- Comprehensive knowledge of A/B testing, multivariate testing, and personalization—from hypothesis development through execution and analysis. (experience)
- Proven track record of turning customer insights and behavioral data into tactics that deliver measurable improvements in conversion. (experience)
- Strong analytical skills and proficiency with web analytics to diagnose funnel performance and prioritize a roadmap. (experience)
- Experience working with large site footprints (millions of pages) and navigating complex, multi-step conversion paths. (experience)
- Knowledge of key marketing and acquisition channels (e.g., SEO, SEM, paid social, affiliates, email) and how they influence on-site conversion. (experience)
Preferred Qualifications
- Power user expertise with website conversion platforms, including building complex experiments and targeting without engineering support. (experience)
- SQL and data analytics experience to source data, build dashboards, and report results to stakeholders. (experience)
- Ecommerce experience optimizing high-traffic landing pages. (experience)
- Demonstrated ability to influence cross-functional partners and align roadmaps across marketing, product, design, analytics, and data science. (experience)
- Experience optimizing experiences for both organic and paid traffic, tailored to new, lapsed, and existing customer segments. (experience)
Responsibilities
- Own the CRO strategy and experimentation roadmap for Instacart’s web surfaces, driving measurable conversion improvements across new, lapsed, and existing customer segments.
- Design, implement, and analyze A/B, multivariate, and personalization tests using website conversion platforms (e.g., Optimizely, Crazy Egg), and scale winning experiences.
- Translate customer insights and funnel analytics into prioritized hypotheses and test plans; define success metrics, report results, and communicate learnings to stakeholders.
- Partner with SEO, marketing technology, paid media, product, design, analytics, and data science to ensure CRO best practices are embedded into landing pages and end-to-end user journeys.
- Build and maintain a healthy cadence of experiments, ensuring rigorous QA, data integrity, and attention to site performance, accessibility, and mobile responsiveness.
- Improve conversion outcomes for both organic and paid traffic surfaces by optimizing entry points, landing pages, and complex paths to conversion at scale.
- Create and evangelize CRO playbooks and documentation that accelerate learning, enable repeatable wins, and inform cross-functional roadmaps.
Benefits
- general: Highly market-competitive compensation
- general: Flex First remote work policy
- general: New hire equity grant as well as annual refresh grants
Tags & Categories
Web Marketing Manager, CRO
Instacart
Web Marketing Manager, CRO
Job Description
Responsibilities
- Own the CRO strategy and experimentation roadmap for Instacart’s web surfaces, driving measurable conversion improvements across new, lapsed, and existing customer segments.
- Design, implement, and analyze A/B, multivariate, and personalization tests using website conversion platforms (e.g., Optimizely, Crazy Egg), and scale winning experiences.
- Translate customer insights and funnel analytics into prioritized hypotheses and test plans; define success metrics, report results, and communicate learnings to stakeholders.
- Partner with SEO, marketing technology, paid media, product, design, analytics, and data science to ensure CRO best practices are embedded into landing pages and end-to-end user journeys.
- Build and maintain a healthy cadence of experiments, ensuring rigorous QA, data integrity, and attention to site performance, accessibility, and mobile responsiveness.
- Improve conversion outcomes for both organic and paid traffic surfaces by optimizing entry points, landing pages, and complex paths to conversion at scale.
- Create and evangelize CRO playbooks and documentation that accelerate learning, enable repeatable wins, and inform cross-functional roadmaps.
Required Qualifications
- 4-7 years of hands-on conversion rate optimization (CRO) experience for large-scale consumer websites.
- Significant experience with WYSIWYG website conversion and experimentation tools (e.g., Optimizely, Crazy Egg, or similar).
- Comprehensive knowledge of A/B testing, multivariate testing, and personalization—from hypothesis development through execution and analysis.
- Proven track record of turning customer insights and behavioral data into tactics that deliver measurable improvements in conversion.
- Strong analytical skills and proficiency with web analytics to diagnose funnel performance and prioritize a roadmap.
- Experience working with large site footprints (millions of pages) and navigating complex, multi-step conversion paths.
- Knowledge of key marketing and acquisition channels (e.g., SEO, SEM, paid social, affiliates, email) and how they influence on-site conversion.
Preferred Qualifications
- Power user expertise with website conversion platforms, including building complex experiments and targeting without engineering support.
- SQL and data analytics experience to source data, build dashboards, and report results to stakeholders.
- Ecommerce experience optimizing high-traffic landing pages.
- Demonstrated ability to influence cross-functional partners and align roadmaps across marketing, product, design, analytics, and data science.
- Experience optimizing experiences for both organic and paid traffic, tailored to new, lapsed, and existing customer segments.
Required Skills
- Conversion rate optimization (CRO)
- WYSIWYG website conversion and experimentation tools (Optimizely, Crazy Egg)
- A/B testing, multivariate testing, personalization
- Web analytics
- SQL
- Data analytics
Benefits
- Highly market-competitive compensation
- Flex First remote work policy
- New hire equity grant as well as annual refresh grants
Salary Range
$98000 - $109000 CAD
Locations
- United States, United States (Remote)
Salary
98,000 - 109,000 CAD / yearly
Skills Required
- Conversion rate optimization (CRO)intermediate
- WYSIWYG website conversion and experimentation tools (Optimizely, Crazy Egg)intermediate
- A/B testing, multivariate testing, personalizationintermediate
- Web analyticsintermediate
- SQLintermediate
- Data analyticsintermediate
Required Qualifications
- 4-7 years of hands-on conversion rate optimization (CRO) experience for large-scale consumer websites. (experience)
- Significant experience with WYSIWYG website conversion and experimentation tools (e.g., Optimizely, Crazy Egg, or similar). (experience)
- Comprehensive knowledge of A/B testing, multivariate testing, and personalization—from hypothesis development through execution and analysis. (experience)
- Proven track record of turning customer insights and behavioral data into tactics that deliver measurable improvements in conversion. (experience)
- Strong analytical skills and proficiency with web analytics to diagnose funnel performance and prioritize a roadmap. (experience)
- Experience working with large site footprints (millions of pages) and navigating complex, multi-step conversion paths. (experience)
- Knowledge of key marketing and acquisition channels (e.g., SEO, SEM, paid social, affiliates, email) and how they influence on-site conversion. (experience)
Preferred Qualifications
- Power user expertise with website conversion platforms, including building complex experiments and targeting without engineering support. (experience)
- SQL and data analytics experience to source data, build dashboards, and report results to stakeholders. (experience)
- Ecommerce experience optimizing high-traffic landing pages. (experience)
- Demonstrated ability to influence cross-functional partners and align roadmaps across marketing, product, design, analytics, and data science. (experience)
- Experience optimizing experiences for both organic and paid traffic, tailored to new, lapsed, and existing customer segments. (experience)
Responsibilities
- Own the CRO strategy and experimentation roadmap for Instacart’s web surfaces, driving measurable conversion improvements across new, lapsed, and existing customer segments.
- Design, implement, and analyze A/B, multivariate, and personalization tests using website conversion platforms (e.g., Optimizely, Crazy Egg), and scale winning experiences.
- Translate customer insights and funnel analytics into prioritized hypotheses and test plans; define success metrics, report results, and communicate learnings to stakeholders.
- Partner with SEO, marketing technology, paid media, product, design, analytics, and data science to ensure CRO best practices are embedded into landing pages and end-to-end user journeys.
- Build and maintain a healthy cadence of experiments, ensuring rigorous QA, data integrity, and attention to site performance, accessibility, and mobile responsiveness.
- Improve conversion outcomes for both organic and paid traffic surfaces by optimizing entry points, landing pages, and complex paths to conversion at scale.
- Create and evangelize CRO playbooks and documentation that accelerate learning, enable repeatable wins, and inform cross-functional roadmaps.
Benefits
- general: Highly market-competitive compensation
- general: Flex First remote work policy
- general: New hire equity grant as well as annual refresh grants
Tags & Categories