About the Role

We’re looking for a strategic, data-driven marketing leader to define and drive the go-to-market strategy for Intuit’s Emerging Mid-Market segment. As the Demand Generation & ABM Lead, you’ll be responsible for architecting account-based marketing programs, integrated GTM plays, and demand systems that accelerate pipeline growth and revenue performance for this high-opportunity audience.

You’ll serve as the leader of the Emerging Mid-Market pod, partnering closely with Sales, Product Marketing, and Marketing Operations to turn growth strategies into coordinated field execution. This is an ideal role for a marketer who thrives at the intersection of strategy, execution, and cross-functional leadership — bringing together people, process, and data to deliver measurable impact.

Responsibilities

Key Responsibilities

• Lead GTM strategy and execution for the Emerging Mid-Market segment, driving alignment between marketing, sales, and product teams.
  
  

• Design and orchestrate ABM programs (1:1, 1:few, and 1:many) that deliver personalized, multi-channel experiences for target accounts.
  
  

• Own the integrated demand engine — from top-of-funnel awareness through pipeline creation and acceleration — ensuring measurable outcomes across the funnel.
  
  

• Partner with Sales leaders to identify target accounts, define progression plays, and align activation plans around revenue goals.
  
  

• Collaborate cross-functionally with Marketing Ops, Sales Ops, and BDR leadership to ensure the right systems, scoring, and processes enable scale and visibility.
  
  

• Translate insights into strategy, using data and performance trends to continuously refine plays, messaging, and investment decisions.
  
  

• Champion clarity and accountability, ensuring shared definitions of success, consistent measurement, and clear playbooks across teams.
  

Coach and mentor team members within the Emerging Mid-Market pod, fostering a culture of curiosity, collaboration, and continuous improvement.

Qualifications

• 7+ years of experience in B2B demand generation, ABM, or integrated marketing, with at least 3+ years focused on mid-market or commercial audiences.
  
  

• Proven ability to build and execute ABM strategies that align marketing and sales to drive revenue outcomes.
  
  

• Deep understanding of B2B funnel dynamics, lifecycle management, and GTM orchestration.
  
  

• Strong analytical and storytelling skills — able to connect data, insights, and business impact into compelling narratives.
  
  

• Experience partnering cross-functionally with Sales, Product Marketing, Marketing Ops, and BDR/SDR teams.
  
  

• Familiarity with CRM and marketing automation systems (e.g., Salesforce, Marketo) and how they enable targeting, measurement, and reporting.
  

Exceptional collaboration and communication skills; able to influence without direct authority in a matrixed organization.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: 

Southern California $ 203,500- 275,500